How To Make A YouTube Video for Business

YouTube Video Marketing for Business

Make a YouTube video for business so you can improve brand awareness and drive more traffic to your business.

YouTube video marketing is on the rise since it has given marketers a great alternative to television Ads. While TV ads have ruled the industry for decades, today’s audiences now turn to the internet to find what they’re looking for.

A short 30-second spot on national TV may cost you tens of thousands of dollars. Investing in an animated explainer video to promote your business allows you to reach global audiences, on a smaller budget.

YouTube advertising has evolved from being merely a promotional tool to a full-fledged platform to showcase your business to a global market.

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How to Make A YouTube Video

It’s quite easy to create your own YouTube channel, but it takes a lot more to increase visibility and get the most out of the giant video network.

You need to work with the best video production studios to create a video that leaves a long-lasting impact on your audience. With great storytelling, you can cut through the noise and get your message across successfully.

To put it simply, a professional video production company can work on your project to give your brand just the kind of YouTube exposure you need to get more subscribers and increase visibility.

#1. Create A Video Marketing Plan

Establish a clear set of goals you would like to achieve with video. Creating a video and posting it on YouTube without a clear plan only sets you up for failure.

Once you’ve established your goals its time to decide what type of video you should make. Here’s an article on the 10 types of video content that attract the most views. If you’re not sure what style for video you should make, read the best explainer video style for your business.

You know the type of explainer video you would like to make and video style, now it’s time to look for the best video production company to help you make a YouTube video.

#2 Hire A Professional Video Production Company

Once you’ve hired the right video production or animation studio to produce your video, you also need to work on promoting your video on other social media platforms like Facebook, Instagram, Snapchat and others.

Monitoring and tracking tools help you measure views, shares and conversions to help you experiment with your future YouTube videos. If you prefer a live corporate video production company, check out MammothicFilms.ca.

#3 Optimize Your Video For YouTube and Search Engines

You’ve chosen the right explainer video production company and your video is ready to launch. Export your video the with the video format supported by YouTube. Upload the video and optimize it for search.

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Create The Perfect YouTube Video Title

Create the most accurate title for your video so you get the right audience looking for your video content.

Your video description and title informs your viewers about the subject and contents of your video. This also works well for ranking your video on the search engine results.

Create A Captivating Thumbnail

A great part about YouTube is that you can add a custom thumbnail to captivate visitors attention and get them to click on your video instead of others. Find creative ways to make your video thumbnail enticing. The more attractive it is, the more clicks and views you can generate. While this text has no value in terms of SEO, it tempts your visitors to play and view the video.

Add End Screens To Your YouTube Videos

Add a YouTube end screen to that has a specific call-to-action and links that point people to other interesting content on your YouTube account.  This is a great way to boost your subscribers or send traffic to your official website, other video content, and social media accounts.

For more on optimizing your video for YouTube checkout our article on YouTube SEO: how to optimize your videos for search engines.

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Bottom Line

The right content for a YouTube video depends on the needs of your potential customers. It is imperative that you do your homework before working on producing and promoting your YouTube video so your efforts don’t go to waste.

Working with the best animation studio lets you explore all the areas you need to cover for making a YouTube video to promote your business.