Reviews and Testimonials
Reviews and testimonials play a significant role in convincing other clients to choose your healthcare business. When patients are looking for a healthcare provider or medical personnel, 94 percent of them rely on online reviews as an evaluation mechanism. Furthermore, 72 percent go straight to online reviews and use it as the first step when they want someone new to handle their health needs.
While some of your prospective clients might read reviews, others will be more convinced by videos of people who have actually experienced your services and products. You, therefore, need to create video testimonials from previous and current patients, detailing their experience and what they love about your services.
Take a look at this video on the YouTube channel of the Veterans Health Administration. It is both an educational video as well as a collection of testimonials from individuals who are using the institution’s private health insurance.