Case Study
YWCA Canada
We partnered with YWCA Canada to create a series of storytelling animated videos as part of their #BlockHate campaign. The goal was to find creative ways to reach out and connect with youth and young adults in a relatable and appealing way.
CLIENT: YWCA Canada
PROJECT: The #BlockHate Project
STYLE: Mixed, Character Animation, Motion Graphics
We proposed a modern fresh look, while maintaining continuity between the video and the graphics they were already using. The final result was a series of vibrant graphics and animations that were captivating and informative.
The training videos talked about the dangers of the joys and dangers of being online, and how they can help fight online hate.
THE STORYBOARDS
ILLUSTRATIONS
FINAL VIDEOS
