Case Study: YWCA

CLIENT: YWCA Canada
PROJECT: The #BlockHate Project
STYLE: Mixed, Character Animation, Motion Graphics
DURATION: 90 seconds

We partnered with YWCA Canada to create a series of storytelling animated videos as part of their #BlockHate campaign. The goal was to find creative ways to reach out and connect with youth and young adults in a relatable and appealing way. The videos talked about the dangers of the joys and dangers of being online, and how they can help fight online hate.

We proposed a modern fresh look, while maintaining continuity between the video and the graphics they were already using. The final result was a series of vibrant graphics and animations that were captivating and informative.