Are you hoping to entice scores of audiences for your videos? We know how online video marketing is trending since some time now. It has gained popularity far and wide because of its fast access, massive outreach and quick engagement. Businesses and brands now rely heavily on online video marketing for promoting their products and services. But one can only earn success on their video if they manage to captivate the target audience with attention-grabbing thumbnails.
Regardless of how engaging your video content is, if the thumbnail doesn’t make a significant first impression, you’ll not get many views on it. The thumbnail is the lure that attracts the target audience with promises of concrete information inside. If the thumbnail fails to draw people in, what good is your video?
If you’re here to learn the best tips for creating captivating video thumbnails, we’ve got some good ones to share with you. Let’s take a look at those below:
Many marketers tend to overload their thumbnail till it gets confusing. Due to this, most viewers cannot even figure what the video is about and hence move forward. Please remember that your thumbnail is only a tiny thing and it is best to include only vital, clear and precise information.
The best approach includes taking a screenshot or a custom image (the better option) adding an impressive title and some text. Let your text be as short, on point and relevant as can be. If you jam-pack lots of info and other stuff, the viewers will barely be able to make out the image.
2. Stay Away from Auto-Select
When we talk about a thumbnail, the marketers have the honor of choosing one themselves. When you have such liberty, why would you want the video channel, let’s suppose YouTube, to pick a thumbnail for you? After all, the video is your baby, your genius creation. You would know best what thumbnail will be the best for it. If you do not make sure you’re choosing the absolute best thumbnail, the viewers will not take the time to click on a video that does not make a major impression at first glance.
So if you want EVERYONE to watch your video, make sure you maximize your resources. You must ensure that your thumbnail highlights your company and brand. Your thumbnail must tell people that the video contains just what they’ve been searching for.
3. Highlight Emotions and Faces in Your Thumbnail
One tends to think emotions have no play in thumbnail, but really, there couldn’t be a greater misconception. Thumbnails that focus on facial expressions give a glimpse to the emotions the videos will evoke in them. If the video content will drastically alter the viewer’s perceptions or shock them, and the thumbnail delivers that, you are at an advantage. Thumbnails that deliver 100% accurate and truthful emotions about the video earn massive views.
Also, choosing a friendly face makes a huge impact. If your thumbnail features a dull, boring and unappealing face, viewers likely won’t want to watch the video. However, a friendly, engaging and compelling face will breathe life into your thumbnail and instantly attract attention. If you want your amazing marketing video to earn successful play rates, remember to prioritize a happy and friendly face with expressive emotions. Viewers will relate much more this way.
4. Animation Works
We know including animation into a thumbnail is quite tricky but it is also super effective. Static images truly look flat and frankly, uninteresting. But any motion in the shots tends to capture attention. Animation is the art of captivating the masses and thanks to the advancements in video marketing tools, you can use several techniques.
For beginners at video making, it can be somewhat difficult to find the right image. However, if you wish to create a custom thumbnail of your own, you can use some free tools for that. Adobe Spark, Canva and several others are great to start with.
5. Test Various Thumbnail Options first
If you have more than one thumbnail idea for a video, it’s a wonderful thing. This way, you test run each of them on your video and see which suits best. There is also the A/B technique for this to help verify which thumbnail gets the highest attention.
If you see one thumbnail getting seven views while your other option scores a hundred, the choice is clear to you.
6. Consider Writing Headlines for Your Thumbnails
The rule for success in thumbnails is that the more obvious it is, the more successful it will be. The entire success depends highly on how informative the text is. At the same time, you must also maintain an element of mystery. So how do you do that?
The fact is that marketers need a deft hand and a smart tactic with words. They must know how to condense the headline and reduce it to a readable length. Getting the headline right will take you some time but keep going. Your end result must be a precise but snappy title. If you’re making a YouTube video, you have a recommended length of seventy characters with spaces. If you exceed this length, see what other options you have.
A good way of curbing the length is by abbreviating something that does not lose its meaning yet reduces the character-size.
7. Stamp the Thumbnail as Your Own
It is highly important to add your brand name to the thumbnails you create. By doing so, you stamp the video as your own and it also serves as verification of your legitimacy to the audience. It will build their trust in your brand.
Once you win over viewers with your videos, each time you post a new one, they’d be able to recognize videos as yours with your brand on the thumbnail. Viewers will easily recognize and pull your videos out of the suggested area because of your logo.
Thumbnails are the first impression for every video. For rapid success in viral video marketing, marketers must focus on creating high levels thumbnails. They’re the frames that video makers must pre-select from their video’s body content and upload it as the title frame of the video.
You can even take customized images independently to your thumbnail. Regardless of what technique you choose, remember to make a thumbnail as precise yet informative, eye-catching and impressive as possible.
Larry Mutenda is the Founder and Creative Director at Creamy Animation. Larry is a multi-talented designer with over 20 years experience in advertising and marketing, and has a passion for fine art and design.