CASE STUDY: Western University

Concept, Create, Deliver

FEATURED CLIENT

Education Videos

The University of Western Ontario is a public research university in London, Ontario, Canada. Founded in 1878, they deliver ‘The Western Experience’, an exemplary learning experience that engages the best and brightest people challenging them to meet ever-higher standards in the classroom and beyond.

The Challenge

Western University commissioned Creamy to create educational videos to help deliver their core concepts and tools from their “Life Design” theoretical framework. The goal was to use education video content in various curricular and co-curricular concepts. The videos would then support students in thinking different about career planning at an early stage in their degree program.

Our Solution

With the main target audience being young college students, fresh out of high school, we needed to create motion graphics videos that were eye-catching and relevant. The final videos used a combination of creative script writing, unique visuals, an energetic voiceover, and quirky music, were a delight to the team at Western University.

Our Strategy and Production Process

#1: Discovery & Script Writing

We worked with Western University team to dial down the scripts for the 4 videos. Though there was a lot of content to draw from, we managed to shorten everything into an average of 6o second education video clips.

The creamy team developed storyboards, which were presented and evaluated by the client. After several revisions the storyboards were sent over to illustrators, who turned the sketches into marvellous pieces of art. The illustrations were presented as style frames for client approval, then sent for animation. Our motion graphic designers did their magic, bringing the visuals to life and creating videos that impressed the team at Western University.

#2: Concept & Storyboard Development

Motion Design
Motion Graphics Video

#3: Design & Illustrations

The Final Educational Videos

Video #1: Prototyping Your Career

 

Video #2: Degree to Career Linkage

 

Video #3: Making Good Choices

 

Video #4: Reframing Networking

 
Motion Graphics