CASE STUDY: Western University
Concept, Create, Deliver
Western University Videos
Western University commissioned Creamy to create educational videos to help deliver their core concepts and tools from their “Life Design” theoretical framework. The goal was to use education video content in various curricular and co-curricular concepts. The videos would then support students in thinking different about career planning at an early stage in their degree program.
With the main target audience being young college students, fresh out of high school, we needed to create motion graphics videos that were eye-catching and relevant. The final videos used a combination of creative script writing, unique visuals, an energetic voiceover, and quirky music, were a delight to the team at Western University.
Our Strategy and Production Process
#1: Discovery & Script Writing
We worked with Western University team to dial down the scripts for the 4 videos. Though there was a lot of content to draw from, we managed to shorten everything into an average of 6o second education video clips.
The creamy team developed storyboards, which were presented and evaluated by the client. After several revisions the storyboards were sent over to illustrators, who turned the sketches into marvellous pieces of art. The illustrations were presented as style frames for client approval, then sent for animation. Our motion graphic designers did their magic, bringing the visuals to life and creating videos that impressed the team at Western University.