What are the Characteristics of a Great Explainer Video?
Has A Quality Script
The best explainer videos have a well-written, original script. A quality script does not mean it has all the right grammar qualities and Pulitzer winning storytelling. Instead, excellent explainer video scripting answers the right questions simply and compellingly. Creamy Animation scripting will ensure the right problems and solutions are addressed in your explainer video scripting.
Gets Straight To The Point
Explainer videos do not beat around the bush. Quality explainer videos recognize that the audience has little time to watch a long video and so focuses on getting to the point as quickly as possible. Creamy Animation explainer videos are short and sweet, so you capture your audiences’ attention for just long enough for your message to stick.
Targets The Right Audience
The best explainer videos target a specific target audience with a message that resonates with them. Here at Creamy Animation, we help you achieve this by creating detailed buyer personas. These personas represent your ideal audience. When we create your explainer video, we ensure it isn’t just a generic video, but one that will speak to your target audience.
Communicates Brand Value
Brand value is the essence behind your products and services. A great explainer video conveys this brand value through compelling use case scenarios and relevant storytelling. When your customers watch your explainer video, they come out not just knowing what you offer, but what you can do for them. Creamy Animation creates explainer videos that help your customers see how you make their lives easier.
Uses Strong Visual Cues
Creamy Animation creates explainer videos that tell your story with powerful visual cues. We help your message stand out by using creative visuals that capture your audience’s attention and imagination. Instead of struggling to tell your story with hundreds of words, use an original explainer video from Creamy Animation to get your message across quickly and creatively.
Leverages Fun And Humour
We bet some of the most memorable corporate and business videos you have watched were the funny ones. Here at Creamy Animation, we believe that just the right measure of fun and humour in an explainer video can make all the difference. Forget about boring slides and winding pages; a Creamy Animation explainer video will help you tell your story in a fun and humorous way.
Uses Engaging Music And Sounds
Engaging music and sounds are other hallmarks of a great explainer video. Tied together with strong visuals, a great explainer video leverages the right sounds and music to offer a memorable, catchy, and attractive viewing experience. Creamy Animation taps into thousands of sounds and music stock to use just the right sound elements for your explainer video.
Delivers Clear And Engaging Voice overs
We can’t get David Attenborough to do your explainer video voiceovers, but our voice talent isn’t far behind. We know great voice overs enhance the viewing experience, so we ensure all our voice talent is carefully picked. Getting the right voice over talent for your video is essential to creating a well-rounded, professional-sounding explainer video.
Tells You What To Do Next
Even the most creative explainer video is useless if it does not tell you what to do next. A great explainer video identifies a problem, then offers a solution and then shows you how to access that solution. This call to action is as important as the video itself. Creamy Animation helps you find the best call to action for your explainer video.
“If they love it, they will share it.” That is our motto when creating explainer videos for our clients. We focus on creating lovable explainer videos. What is a loveable explainer video? It’s a video that is so well-crafted that anyone watching it is inspired to share.