What is an Explainer Video?
Explainer videos are short animated or live action videos that explain how something works, in a way that is simple and easy to understand.
The reason explainer videos are widely used by businesses, government departments, and nonprofits, is when done right — they just work.
Explainer videos we’ve produced
Over a decade and a half we’ve created thousands of videos for hundreds of businesses from around the world. The best explainer videos have key things in common. A solid video strategy, a well written script, captivating visuals, intuitive animation. Here are some explainer video examples.
Blockdaemon
In this project, the goal was to create a video that would help deliver Blockdaemon's value proposition, and explain why their blockchain infrastructure is the best in the world.
Small Business BC
Working on this project with SBBC reshaped our thinking on accessibility. What does accessibility mean to you? This video will enlighten your perspective.
Contruent
We used 3D motion graphics to highlight the challenges of running a mining project, and how Contruent's SaaS platform helps you manage complex projects with ease.
ChartLamp
ChartLamp displays medical history in visually captivating biological context. It's an intuitive healthcare platform that's set to transform the way we review medical history.
Keebo
Working with the team at Keebo, we created this 30 second SaaS product video to demonstrate how its Snowflake optimizer helps warehouse managers boost efficiency.
Ubuntu by Canonical
Creating this isometric style video was a task of mammoth proportions. We worked with Canonical to explain why Ubuntu is the most popular open source software in tech.
Assurance Wilson
Storytelling is an effective way to engage your audience. We used it to explain how Assurance Wilson helps you grow your wealth in Canada, using life insurance products.
Cryptosea
Cryptosea is an Ai powered trading algorithm that analyzes crypto markets to find profitable trading opportunities. It uses the same strategies professional traders use.
YWCA
Working with YWCA opened our eyes to the dark world of online hate. We developed a series of videos to encourage young people to help fight online hate.
How to leverage explainer videos in your business or nonprofit
Explainer videos are great sales tools and for creative storytelling that connects with your audience on a personal level. We’ve created a few use cases for business, and some of the explainer videos we’ve made. In our experience making explainer videos, we’ve had the privilege to work with large and small organizations around the world.
So, we decided to reveal the most common uses for explainer videos in business. This is based on our research from the hundreds of companies we’ve worked with, across multiple industry verticals, and the thousands of videos we’ve produced.
Explain what your business does
Explainer video for a security company
A sales video is the one tool every business should have. It clearly explains what your business does, for whom, and why your target customers should buy from you.
This video we created for ACS Security is a great example of how to clearly articulate your value prop in one minute.
Launch a new product or service
Product launch video for a Startup
How do you introduce a new product or service to potential customers? Use a product launch video.
A launch video can generate an immediate boost in signups, improve brand visibility, and drive sales. A good quality launch video will easily pay for itself in the long haul.
Train staff or educate customers
Training video for a mining company
Training your staff on crucial topics involves many moving parts. Recording talking heads has long been the tradition, but animation introduces endless possibilities.
You can use explainer videos to train your staff on topics such as production processes, or health and safety rules.
Demo key product or service features
Product demo video for a manufacturer
In this product demo video, we clearly explained how Stealthbox’s grow box works. Having a product video boosts confidence in your brand, increasing brand awareness, and has been known to reduce customer returns.
We recommend using a combination of short and long-form video content.
Build awareness or raise funds
Awareness explainer video for a nonprofit
Nonprofit organizations such as Disability Rights Oregon advocate for issues that require well planned awareness campaigns.
Use explainer videos to raise awareness on key social issues. The goal may vary, from getting people to sign up and support your cause, to raising money for a specific project.
Explain a complex concept or topic
Explainer video for a medical company
Some of the most complex topics involve healthcare and technology. Creating an explainer video will help simplify complex tech and medical terms.
You can either use the video as an educational tool for students, or educate patients on issues affecting their health and wellness.
Explainer video styles for business
For most of our videos we use motion graphics, character animation, whiteboard animation, and 3D animation. We’ve done our best to explain the best uses cases for each style of animation. While there’s no hard and fast rules on what animation style you should use, we can work with you to evaluate your goals, target audience, and the most ideal style to use.
Character Animation Videos
Character animation videos are the most common type of video used in marketing. The character represents a typical customer, their pain points, and how the product solves their problem. We recommend character animation for most projects.
Motion Graphics Explainer Videos
Motion graphics videos can be best described as graphics in motion. They use animated graphics and text to display information in a more interesting way. In situations where you don’t need to show animated characters, animated graphics will do the job.
3D Animation Explainer Videos
3D animation can be found in traditional and emerging media, such as product visualization, visual effects, product design, and more. Making 3D explainer videos is a complex process but the results are extremely rewarding.
Whiteboard Explainer Videos
Whiteboard explainer videos are in simple terms, animated drawings that are revealed of time. This simulates the illusion of a hand drawing the sketches on a white board, and is great for storytelling type videos and low budget projects.
Live Action Explainer Videos
Live-action explainer videos are shot on location using cameras, lights, and actors. Live action is great for TV Ads, Interviews, Documentaries, and video that need to show people. Live action and animation also enhance the quality of your video.
2.5D Animation Explainer Videos
2.5D explainer videos are created using sophisticated techniques to create the look a 3D look without using 3D. This style is a great alternative to the more complex 3D animation, while taking the quality of your video content to the next level.
Explainer videos connect with your audience on a personal level and inspire action.
Connecting with your audience has never been easier. Use video to talk about your business and your competitive advantage.
This is your flagship explainer video that gives an overview of your offering, and what sets you apart from your competition. It sets the tone for your next discussion with a prospect or target audience. For a business, this would be a sales video, and for nonprofits, your corporate overview video.
Explainer videos deliver your value proposition in less time, and in a more impactful way.
When a customer visits your site, they’re going to take some time to read the information on your site, to understand what you do. With a 60 second explainer video you’re saving them the time of going through multiple pages to understand your business.
With a 1-2 minute explainer video visitors can easily understand what you do and why they should buy from you. Research has shown that explainer videos can increase website conversions by up to 80%. We say, well produced explainer videos can archive the higher end of that impact.
How do we insure your explainer videos will make an impact?
We’ve developed a meticulous step-by-step process for making animated explainer videos. From discovery, script writing, storyboarding, design, and the final animation, we’ve perfected our skills over the years.
For video content such as marketing, education, software-as-a-service, product promotion, training, and B2B videos, the process is pretty much the same.
Leverage our experience and creativity and create videos that give you the results you want to see.
Common questions about explainer videos?
Create video explainers that will engage your audience, explain your business, boost conversions, and build your brand.
We’ll take you through every step of the process of making an explainer animation video, and handle everything from discovery to concept, developing the visuals, and animation.
We work with businesses in multiple industries that include healthcare, B2B, nonprofit, startups, manufacturing, real estate, finance, SaaS tech, education, training, promotions, and more.
We use animation styles such as motion design, character animation, whiteboard, live action, and stop motion.
What some of our customers say
DANIEL BLUMER
Head of New Product Introductions
Creamy Animation delivered excellent work that met the client’s needs and expectations. We were impressed with the turnaround time and quality of their work.
JEFF POWELL
Marketing Communications
Great experience working with Creamy! They produced a video for one of our marketing campaigns and nailed the final product. Very happy with the result.
DUONG TRAN
Marketing Manager
From the start, Larry and his team provided detailed guidance on the different stages of the project such as scripting, voice work, and illustrations. In the end, everything came together beautifully.
