Video editing starts when you have the actual footage ready. Luckily, there are many video editing programs available to help you edit the footage you want. These include Adobe Premiere Pro, Final Cut Pro, Davinci Resolve, just to name a few.
Creative video editing is essential to making a compelling commercial. You need to focus on three critical areas when editing your video advertisement.
Your video ad is for marketing or promoting the brand, and if you do not create it the way your viewers want to see, it will fail the purpose. Quick cuts between the dialogues help to get the right amount of ad content in a shorter time.
The first few seconds
Video ads have 5 seconds to catch your audience and provoke them to watch the complete video. Baiting your viewers works best with 2 to 3 minutes long video ads. You need to make sure that your content backs up your bait.
The Punch Line
Editing a video ad may require you to cut down some of your ideas, but if it highlights the punch line, it is worth your effort.