Marketing video production is an essential component of every business. That’s why more that 80% of marketers incorporate video content as part of their overall sales and marketing plan. At Creamy, we provide creative Video Marketing Services for businesses and non profits.
81% of people said they were convinced to buy a product or service after watching a marketing video — Hubspot
As a top marketing video maker, we’ve worked with hundreds of small and large businesses from around the globe, and we can help you create compelling video content to achieve your marketing goals.
Blockdaemon is the leading independent blockchain node infrastructure to stake, scale, and deploy nodes with institutional-grade security and monitoring.
Introduce Blockdaemon and clearly articulate what it does and what sets them apart from the competition. Deliver an easy to understand message about the value they provide, and why it is the largest and most reliable blockchain infrastructure in the world.
Create a series of videos, starting with a flagship video that provides an overview of the business. Create additional videos that focus on the company’s main services, its reliable blockchain, and security first approach.
Our Strategy and Production Process
#1: Discovery & Script Writing
We collaborated with the Blockdaemon marketing team to develop creative concepts for a series of three motion graphics videos. After a project kickoff call, we gathered the content necessary and started off with developing the concepts and writing scripts.
The first provided a corporate overview of the business. The second video script went into more detail, talking about why the reliability of Blockdaemon’s blockchain infrastructure. The third script delivered a clear cut message on the value of their security-first approach, and what it means for their customers.
#2: Concept & Storyboard Development
#3: Design & Illustrations
The Final Motion Graphics Videos
Final Video #1: Overview Video
Final Video #2: Reliable Blockchain
Final Video #3: Security First
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Video Marketing Ideas and Examples
Here are some video marketing ideas and examples that will inspire you.
We can take any complex concept and condense it into a short animation video.
About Us Video – Blockdaemon
In this project the goal was to create an about us video to introduce who Blockdaemon is and what they do. About us videos are a great way to show your customers what problem you solve and the value you provide.
Product Launch Video – ME Company
Launching an online or digital product is never complete without video marketing content. What better way to show potential customers why your solution is better than the competition? Video content trumps them all.
How It Works Video – Reseau
The best marketing videos use creative advertising strategies to connect with their audience. This video focuses more on the how it works part of their message. This is an effective video strategy for people that solve very complex problems.
Non Profit Promotional Video – MMC
How do you get people to support your non profit and join your cause? Use available video marketing tools to help people understand what your organization is all about and why they should partner with you.
We were looking for a studio to create a product explainer video and came across Creamy Animation. Needless to say, we were impressed with the outcome. They did a fantastic job in creating a professional looking video for us. From the start, Larry and team provided detailed guidance on the different stages of the project such as scripting, voice work, and illustrations. In the end, everything came together beautifully. Highly recommend
Marketing Manager | Dr. Bill by RBC
Video Marketing for Business
Video marketing for business that helps you sell your products and services effectively. Using tried and tested digital video marketing methods, we’ll develop a video marketing strategy, write the script, create visuals and animation that will deliver tangible results. Here’s a list of some video content marketing ideas you can use in your business. Creamy is one of the best marketing video companies to work with.
Small Business Video Marketing
As a small business, animated marketing videos are the starting point of your video marketing efforts. It’s about helping your audience understand your business, the value you provide, and providing useful rich animated video marketing content.
People have short attention spans so engage your viewers early and get them excited about your the story you’re telling. Marketing videos can take on the for of explainer videos, and are an essential component of every video marketing campaign and website.
Find out more about how we can help you make marketing animation videos for your business. We produce cartoon animation, motion graphics, whiteboard animation, live action, and other animated marketing video styles.
Product demo videos enable customers to see how the product works before they buy it. This is a very effective way to sell products because it allows people to see the actual product in action.
Depending on the type of product you’re demonstrating, you can use either live action or animation. Animation is quite flexible in that you can explain complex processes easily, create different scenarios in less time and on a smaller budget.
A truly good product video goes beyond its the features and benefits and exhibits how it solves a common problem. Its professional, engaging, long enough to explain the product’s benefits and value proposition — but short enough to keep people engaged.
Testimonial videos are a surely way to get potential customers excited about your product or business. Even though it’s your customer raving about how you helped them, you need to provide some guidance on what to talk about — but no scripts please.
A good testimonial begins by highlighting what the customer’s problem was, the process they went through in discovering and implementing the solution, and the end result of your solution. Basically it should about how you solved their problem.
Lastly they can talk about why they think people should work with you or buy your product instead of your competitors.
Hometown Quotes – Explainer Video
Hometown Quotes is a Denver, Colorado based company that provides lead generation tools for the insurance industry. The team at Hometown Quotes needed an explainer video to promote their services targeting a specific niche, State Farm Insurance agents.
We created a cartoon animation explainer video to help connect with the client’s audience on a personal level and show how the Hometown Quotes platform can help them increase leads and close more deals.
LSI Credit Solutions – Explainer
LSI Credit Solutions is a credit repair company that helps fix credit issues with a focus on finding a lasting solution for its customers. We helped them craft a message that could connect with their audience.
Based in Seattle Washington, USA, the explainer animation video did a great job of explaining how LSI is different from other credit repair companies in America.
William Hill – TV Spot
Las Vegas, Nevada
William Hill is an international sports betting company based in Las Vegas, Nevada. William Hill needed to create a TV commercial to introduce their new and improved app. We created this animated TV Ad that was flighted on channels in Iowa.
The spot used a mixed media animation style that combined motion graphics with some whiteboard drawings to create a spot that would easily connect with the company’s intended audience.
Thought Leadership Videos
Introduce yourself as an expert in your industry with video content marketing content in the form of how-to videos. As you create and share more content on issues relevant to your industry, you become a resource for valuable information people can subscribe to.
Having thought leadership marketing animation video content builds trust and drive sales. When people are making a buying decision, they’re inclined to buying from a company that shows to have greater industry knowledge. In your video marketing efforts, you’ll find that how-to videos that build expertise in an industry tend to be more effective than promotional videos.
Corporate videos are a multifaceted tool that will give your organization a voice. Customers want to understand who you are, your vision, and corporate values. Employees need to know the company’s corporate culture and purpose. You can communicate all that in a well crafted short marketing animation or live action video.
Use video to introduce the company to new hires, train employees, or communicate to management and stake holders. Large corporations have for a long time used digital marketing video conent to attract and hire new talent. The videos give walkthroughs of their offices and interview employees raving about working for that organization.
Training and Educational
Take the pain away from using a complex product or service with training video production. We all have bought products that you have to assemble from home, and at some point you get stuck and feel the instruction are not very clear. People sometimes return great products simply because they were too complex to use.
This can easily be avoided with an instructional video that demonstrates how to use your product. Small business video marketing content is more effective in training your team because it stimulates both visual and auditory senses boosts information retention from 10% to 60%. Find out how we can help you create a training or tutorial video for your business.
Video Marketing Process
Step #1 — Develop A Video Marketing Strategy
We’re a video marketing agency that understands video strategy. We determine your goals, target audiences, message for each audience, and style of videos we should create. Highly targeted content has greater chance of success than generic content. We need to be very specific about who we’re creating the video for and what we want to achieve with your marketing animation videos.
Next, we establish your video marketing goals, pinpoint metrics to measure your success, and create your video marketing funnel. Map out exactly how we want our audience to move further along the buyer’s journey to become customers.
The video marketing strategy takes into consideration your needs, goals, audience, and budget for the project. Creating a single explainer video may not need a comprehensive strategy as opposed to creating a series of videos.
Step #2 — Create An Animated or Live Action Video
Now you need to find the right video production company to help produce your video. Unless you’re just looking to get your hands wet and experiment with video, you need to hire an experienced video producer to maximize return on your investment.
We’ve worked with businesses and organizations from around the world — creating live action and animated videos. With more than 6 years experience creating videos for business, Creamy Animation will take your video from script development to production, delivery, and measuring results.
Our collaborative approach to video production means you remain part of the team, providing approval in every stage of the process from start to finish. This means you know exactly what you’re getting — so there are no surprises.
Step #3 — Deploy, Measure Results, Repeat
Your video is complete and ready to launch. The first place most people would want to place their video is their website, depending on the type of video. To do this first upload your video on video hosting sites then embed that video on your website.
Popular video hosting platforms like YouTube are ideal for promoting your business online. If you need to track view count, average engagement, geo-location, and other metrics, you’ll need to use platforms like Wistia and VidYard.
Share your video on your social media accounts, then ask your employees, friends and family to share it. For greater visibility, optimize your video for search engines with an attractive thumbnail, proper description, tags and keywords.
You need the right video marketing company that understand how video works and can take your business to the next level. We’ll give you a free consultation to get you started.
Digital Marketing Video Production Strategy
An effective video production and marketing strategy is at the heart of any successful campaign. At Creamy Animation, our approach to video production marketing strategy is underpinned by three core factors: audience, branding, and optimization.
Audience and Goals
Your audience (customers) is the reason you are looking at online marketing video production. It follows, then, that understanding their needs and what actions you want them to take must be at the heart of the videos you commission. Understanding these factors is our first step in creating a strong marketing video production strategy for you.
Next, all videos must stay on-brand to remain relevant and drive brand awareness for your business. Our focus here is to ensure that the videos we create tell your story in the best way possible. Other things that also matter are colors, tone and voice, and culture.
The final piece in the marketing video production strategy is optimization. Optimization involves elements like editing, voiceovers, localization, type of marketing video, publishing options, and others. The goal here is to ensure your marketing video has as significant an impact as possible when published.
Marketing Video Styles
Here at Creamy Animation, we focus on four types of marketing video production styles: character-driven animation videos, motion graphics videos, live-action plus animation videos, and whiteboard animation videos.
Character-driven Animation Marketing Videos
Character-driven or cartoon animation videos use real-world scenarios to demonstrate your products or services. Producing such videos entails creating characters, a storyboard, and animating the story sequence.
Motion Graphics Animation Marketing Videos
Motion graphics animations are typically used to demonstrate a product’s functionality. They do this in a sequential tutorial-style format. A compelling voiceover is included to make the animated explainer videos more engaging.
Live-Action Plus Animation Marketing Videos
As the name suggests, live-action plus animation videos combine a person on camera with animation graphics. These YouTube-style videos show a person interacting with animated graphical elements. Such videos are great for product launches, video testimonials that incorporate data, and tutorials.
Whiteboard Animation Marketing Videos
Whiteboard animation marketing videos are our most popular video segment. With the growth in popularity of this type of video, businesses rely on whiteboard animations to unpack complex topics and explain highly nuanced ideas.
Marketing Video Production Costs
How much does animated marketing video production cost? Our marketing video production services are based on the complexity of the video you need to make, the style of visuals and length of the video.
Different audiences respond to different types of videos. For example, Baby Boomers tend to respond better to live-action plus animation videos while Millennials respond better to whiteboard animation videos. Once we understand your target audience, we will be able to advise you on the type of video and hence, the cost of video production. Use our contact form to request pricing information.
Create video marketing content that converts.
Video Style and Length
The style you settle on will determine the amount the project will cost. For example, live-action plus animation videos are more expensive because they require live camera shoots, hiring talent, as well as creating the animation to go with the live camera footage. However, it all depends on the message you want to put across, its complexity, and how long you want the video to run.
Our video marketing services are designed to help create video content and strategies that drive results and increase leads. As a top marketing video maker, we develop strategies that enable any organization leverage the power of marketing animation videos to reach a wider audience.
Engage your target market with an integrated video marketing campaign and incorporate video into your overall marketing strategy. Create animated explainer videos, demo videos, corporate videos, whiteboard animation, and other video content types for your organization.
Video Marketing Goals
Video Marketing is the integration of video into a marketing campaign to promote a product or service, build customer rapport, demonstrate how something works, and the list is endless. Start by identifying specific goals you would like to achieve with video, and determine how you can use video to achieve those goals.
Video Marketing Statistics
If you are still wondering whether to embark on a marketing video production project for your business, here are some stats to nudge you in the right direction:
Seventy-five million watch online videos daily in the United States alone.
Mention the word “video” in an email subject line, and the CTR goes up 13%.
Mobile accounts for close to half of all video views.
In 2019, internet video is projected to account for over two-thirds of all consumer Internet traffic.
Use Video In Your Marketing Campaigns
Like many brands are already doing, video should play a leading role in your marketing campaign. Over the years, video has proven to be an effective promotional tool. As producing video for business becomes more affordable, large a small businesses are able to create video content to promote their products.
Statistics reveal that viewers are 60-80% more likely to make a purchase after watching a product video. Brands that use video marketing to increase their revenues 49% faster than brands that don’t use video at all. You need a reputable marketing video maker to help reach your goals with video.
Video Marketing Content
If you’re not already building your video arsenal to promote your business, take the plunge today and let’s make video work for you. We’ve been in the video marketing services industry long enough to understand what works and what doesn’t. Take a look at our portfolio and how our video marketing services work.
Marketing video, including product videos for marketing, is a big deal, and we want to help you make the most of this opportunity. Read on to find out more about marketing video production or drop us a line to get a free strategic consultation.
Work with a marketing video production company like Creamy Animation. Now that you have a basic idea of what goes into digital marketing video production, start using video marketing to promote your business and products. Schedule a free marketing video consultation today.