Marketing Video Production

Create video marketing content that converts.

We help businesses leverage the power of video marketing to create content that drives results.

Marketing Video Production Services

Marketing video production is an essential component of every business marketing strategy. That’s why more that 80% of marketers use videos in their over marketing efforts.

At Creamy Animation, we understand that video content is an efficient way to deliver your message and convey your value proposition clearly. When done right digital video marketing can deliver great results.

Starting from creating a video production strategy to marketing video production costs, we walk you through every step of the way.

Marketing Video Examples

Marketing videos DELIVER VALUE and PROMOTE your business

If you are still wondering whether to embark on a marketing video production project for your business, here are some stats to nudge you in the right direction:

  • Seventy-five million watch online videos daily in the United States alone.
  • Mention the word “video” in an email subject line, and the CTR goes up 13%.
  • Mobile accounts for close to half of all video views.
  • In 2019, internet video is projected to account for over two-thirds of all consumer Internet traffic.

Marketing video, including product videos for marketing, is a big deal, and we want to help you make the most of this opportunity. Read on to find out more about marketing video production or drop us a line to get a free strategic consultation.

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Digital Marketing Video Production Strategy

An effective video production and marketing strategy is at the heart of any successful campaign. At Creamy Animation, our approach to video production marketing strategy is underpinned by three core factors: audience, branding, and optimization.

Audience and Goals

Your audience (customers) is the reason you are looking at online marketing video production. It follows, then, that understanding their needs and what actions you want them to take must be at the heart of the videos you commission. Understanding these factors is our first step in creating a strong marketing video production strategy for you.

Branding

Next, all videos must stay on-brand to remain relevant and drive brand awareness for your business. Our focus here is to ensure that the videos we create tell your story in the best way possible. Other things that also matter are colors, tone and voice, and culture.

Optimization

The final piece in the marketing video production strategy is optimization. Optimization involves elements like editing, voiceovers, localization, type of marketing video, publishing options, and others. The goal here is to ensure your marketing video has as significant an impact as possible when published.

Video Marketing Content Styles

Here at Creamy Animation, we focus on four types of marketing video production styles: character-driven animation videos, motion graphics videos, live-action plus animation videos, and whiteboard animation videos.

Character-driven Animation Marketing Videos

Character-driven or cartoon animation videos use real-world scenarios to demonstrate your products or services. Producing such videos entails creating characters, a storyboard, and animating the story sequence.

Motion Graphics Animation Marketing Videos

Motion graphics animations are typically used to demonstrate a product’s functionality. They do this in a sequential tutorial-style format. A compelling voiceover is included to make the animated explainer videos more engaging.

Live-Action Plus Animation Marketing Videos

As the name suggests, live-action plus animation videos combine a person on camera with animation graphics. These YouTube-style videos show a person interacting with animated graphical elements. Such videos are great for product launches, video testimonials that incorporate data, and tutorials.

Whiteboard Animation Marketing Videos

Whiteboard animation marketing videos are our most popular video segment. With the growth in popularity of this type of video, businesses rely on whiteboard animations to unpack complex topics and explain highly nuanced ideas.

Marketing Video Production Cost

How much does marketing video production cost? Our marketing video production services start from $3,500 to $10,000+. While this varies from project to project, here are a few guidelines we use:

Target Audience

Different audiences respond to different types of videos. For example, Baby Boomers tend to respond better to live-action plus animation videos while Millennials respond better to whiteboard animation videos. Once we understand your target audience, we will be able to advise you on the type of video and hence, the cost of video production.

Video Style and Length

The style you settle on will determine the amount the project will cost. For example, live-action plus animation videos are more expensive because they require live camera shoots, hiring talent, as well as creating the animation to go with the live camera footage. However, it all depends on the message you want to put across, its complexity, and how long you want the video to run.

We’ve created a specific page on video production costs.

What Are the Next Steps?

Now that you have a basic idea of what goes into marketing video production, what next steps should you take? If you have never used video marketing before, it is time you started. The first step is to realize that every business needs to use video to market its products and services.

Next, work with a marketing video production company you can rely on like Creamy Animation. Whether you have a clear picture of what you want or just a rough idea, contact us today to schedule a free marketing video consultation meeting.