Video Content Marketing Ideas
Here’s a list of some video content marketing ideas you can use in your business.
Animated Marketing Video
Animated marketing videos are the starting point of your video marketing efforts. It’s about helping your audience understand your business, the value you provide, and providing useful rich animated video marketing content.
People have short attention spans so engage your viewers early and get them excited about your the story you’re telling. Marketing videos can take on the for of explainer videos, and are an essential component of every video marketing campaign.
Find out more about how we can help you make marketing animation videos for your business. We produce cartoon animation, motion graphics, whiteboard animation, live action, and other animated marketing video styles.
Product Demo Videos
Product demo videos enable customers to see how the product works before they buy it. This is a very effective way to sell products because it allows people to see the actual product in action.
Depending on the type of product you’re demoing, you can use either live action or animation. Animation is quite flexible in that you can explain complex processes easily, create different scenarios in less time and on a smaller budget.
A truly good product demo video goes beyond its the features and benefits and exhibits how it solves a common problem. Its professional, engaging, long enough to explain the product’s benefits and value proposition — but short enough to keep people engaged.
Testimonial videos are a surely way to get potential customers excited about your product or business. Even though it’s your customer raving about how you helped them, you need to provide some guidance on what to talk about — but no scripts please.
A good testimonial begins by highlighting what the customer’s problem was, the process they went through in discovering and implementing the solution, and the end result of your solution. Basically it should about how you solved their problem.
Lastly they can talk about why they think people should work with you or buy your product instead of your competitors.