Boost Leads & Drive Sales
Marketing video production is the making of video for a specific marketing job: opening a paid campaign, explaining a product, warming up a landing page, or moving a deal that has stalled.
We plan each video around where it will run and what it has to do there, then deliver the master file along with the aspect ratio cutdowns, captions, and thumbnail frames you need to actually run it.
We are an animation studio based in Vancouver, British Columbia, with a second office in Vancouver, Washington. We make marketing videos for companies that have to explain something before they can sell it.
Most of our work is animated: explainer videos, product walkthroughs, brand films, and paid social cutdowns. Animation suits products that are hard or expensive to film, such as software, infrastructure, and financial services, and it lets us update a screen, a number, or a feature name later without a reshoot.
Clients on this page include Canonical, Blockdaemon, and CoPilot AI. We work with small and large businesses, including Fujitsu, Logitech, MEC, and Warner Brothers.
We start by asking where the video will run and what it has to do there. A YouTube pre-roll ad, a video sitting above the fold on a pricing page, and a clip in a paid social feed are three different briefs even when the product is identical.
In that first session we agree on one primary action per video, the audience segment it speaks to, and the number you will judge it by. Goals like “more awareness” get turned into something you can read in a dashboard: view-through rate on paid social, watch time on YouTube, or demo requests from the page the video sits on.
We also lock the delivery list at kickoff. Master file, aspect ratio cutdowns, caption files, and thumbnail frames all get agreed before a frame is drawn, because adding them after animation is signed off costs more than including them from the start.
Marketing scripts are written to a time budget, not a page count. We work at roughly 130 to 150 spoken words per minute, so a 60 second video is about 140 words of voiceover. Cutting happens on the page, where it is free.
The opening carries most of the weight. We write the first three seconds to state the problem or the payoff, because that is where a sound-off viewer scrolling a feed decides whether to keep watching. On-screen text in that opening is written to be read, not just to decorate the voiceover.
Then we storyboard scene by scene so you can see pacing, on-screen text, and where the call to action lands before anything moves. Changing a frame at storyboard takes minutes. Changing the same frame after animation takes days.
Design follows the approved board: characters, iconography, and colour built to your brand, with type sized to stay legible on a phone rather than a monitor.
Need campaign-ready promos specifically? We also produce animated promotional videos built to convert. For inspiration, browse real video marketing examples. New to it? Start with our primer on what is video marketing.
Animation, editing, sound design, and final mastering happen with our own team rather than being handed to subcontractors, so a note goes to the person who made the frame instead of down a chain.
You receive the master file plus the cutdowns agreed at kickoff: square and vertical versions for feeds, short cuts for paid placements, an SRT caption file, and still frames pulled from the video to use as thumbnails.
Files are exported in the formats each platform actually wants, so your team is not re-encoding the same video separately for YouTube, LinkedIn, and the email tool. If you are running paid media, we confirm the licence term on music and voiceover before delivery so the campaign does not have to come down later.
Sales videos support a conversation that is already happening. They live in outbound email, in a proposal, and in the deck a rep walks through on a call.
They can be shorter and blunter than an ad, because the viewer already knows who you are. The three we make most often: a 60 second overview a rep sends after a first call, a short piece that answers the objection which kills most of your deals, and a walkthrough of the single feature that decides the purchase.
One video per stage beats one video for everything. A rep who can pick the right 45 second clip gets replies. A four minute company overview attached to every email does not.
A product video shows the thing working. For software that means real screens and real flows, animated so we can slow down the moment that matters and skip the parts nobody needs to watch, like loading states and form filling.
They belong on product and pricing pages, in onboarding email, and in sales follow-up. Keep each one to a single job: what it does, who it is for, and what changes after you use it. A video that tries to cover the whole product tends to be too shallow for buyers and too long for browsers.
Brand videos earn attention instead of buying it. They work when there is a real reason the company exists: a problem the founders ran into, a decision the industry got wrong, or a customer whose situation your audience recognises immediately.
The rule we hold to is that the product arrives late and small. If it shows up in the first ten seconds the piece reads as an ad and gets treated like one. These can be animated explainer videos, branded films, or short character-led stories where your customer, not your product, is the one who changes.
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Our video marketing services start from creative strategy to persuasive script writing, captivating visuals and animation, to final video.
Blockdaemon reached out to Creamy Animation to develop a series of animated explainer videos. The goal was to highlight why their secure and scalable blockchain infrastructure is trusted by global institutions and developers.
CoPilot AI is a SaaS company based in Vancouver, British Columbia. They are a LinkedIn automation software that helps you save time while prospecting for your niche customers. The final sales and marketing video explains their value proposition with simplicity and clarity.
A 30 to 60 second marketing video typically takes 2 to 3 weeks. A 1 to 2 minute video typically takes 4 to 6 weeks. The variables are the animation style, how much custom illustration is involved, and how quickly feedback comes back at each stage.
When we produce a series, delivery dates are staggered and the later videos land within days of each other, because the design system is already built by then. Rush schedules are possible depending on availability.
Most marketing videos we produce fall between $5,000 and $10,000. Premium work with custom character animation and heavier illustration runs $10,000 to $25,000, and enterprise projects with multiple videos, localisation, or 3D run $25,000 to $50,000. AI-assisted production is available from $2,500 to $4,000 where the brief allows it.
What moves the number is the animation style (2D motion graphics, character animation, or 3D), the length, how much of the artwork is built from scratch, and how many cutdowns and language versions you need. See our explainer video cost breakdown for detail.
A named producer, a fixed stage list, and a written approval at the end of each stage. You see the script, then the storyboard, then a style frame, then the animation. Each stage carries up to three rounds of revisions, and nothing moves forward until you sign off on the stage before it.
Feedback is collected in one place per round rather than across email threads, which is the main reason projects slip.
The standard delivery is the 16:9 master, the aspect ratio cutdowns agreed at kickoff (1:1 and 9:16 for feeds and stories), an SRT caption file, a burned-in caption version for sound-off placements, and still frames pulled from the video for use as thumbnails and email images.
Ask for these in the original quote. Reframing and re-timing a finished video into new aspect ratios afterwards is a separate job, and it is far cheaper when it is planned into the layout from the storyboard stage.
They need to, and it is worth checking before you spend media budget. Standard stock music licences and some voiceover buyouts cover web and organic use only, with paid media and broadcast priced separately and often limited to twelve months.
We confirm the intended use up front and licence to match, so a campaign does not have to be pulled or re-cut later.
We write it by default, from a kickoff call, your existing sales material, and whatever customer language you can share. You review and edit it before anything is designed.
If you have a strong in-house writer we will work from their draft instead and adapt it for timing and for what can be shown on screen. Written copy and voiceover copy are not the same thing, and a script that reads well on a page often runs long once it is spoken.
It depends on where it runs. On paid social, look at three second and thruplay rates first, then cost per click. On YouTube, watch time and view-through rate. On a landing page, compare conversion rate for sessions that played the video against those that did not, and watch the drop-off curve to see where people leave.
In sales use, the honest measure is reply rate and whether reps choose to send it a second time.
Yes, and this is one of the practical advantages of animation. Because the project files stay editable, a changed screen, a renamed feature, or a new price can be swapped without reshooting anything.
Tell us at kickoff which parts of the video are likely to date, and we will build those scenes so they are simple to replace later.
Yes. Our offices are in Vancouver, British Columbia and Vancouver, Washington, and most projects run remotely with clients across North America and Europe. Kickoff and stage reviews happen over video call, and feedback is collected in writing so nothing depends on being in the same time zone.
Most marketing video briefs arrive as a single request: we need a video. The more useful question is which stage of the funnel it is for, because the format, the length, and the measure of success all change with it. A single video asked to do every job ends up too slow for the feed, too vague for evaluators, and too general for onboarding. We produce one core explainer with the funnel in mind and agree the cutdowns at storyboard, rather than bolting them on afterwards. After purchase the same thinking applies in smaller pieces: short videos tied to a single task, measured on feature adoption and ticket deflection rather than plays.
At the top of the funnel nobody asked for your video. It interrupted something. That gives you six to fifteen seconds in a paid social feed, or fifteen to thirty seconds of pre-roll, to land one idea. One idea means one. Measure thruplay and view-through rate, not clicks.
Now the viewer is comparing options and will give you real attention. This is where the 60 to 120 second explainer earns its place: what the product does, how it works, who it is for, and what it replaces. Measure watch time and the drop-off point.
Conversion video sits beside a form, a price, or a sales rep. Thirty to sixty seconds, no scene setting, answering the one thing that stops people signing: how long setup takes, what happens to their data, what the first call is like. Measure assisted conversion rather than view count.
The same script can succeed in one placement and fail in another. Before we storyboard, we confirm where the video will play, because that decides the aspect ratio, the pacing, where text can safely sit, and how much the voiceover is allowed to carry. Email is a special case, since video does not play inside most email clients and what actually ships is a still frame with a play button linking to a page. Sales teams need something different again: several short clips of thirty to sixty seconds, each answering one question, that a rep can find in under ten seconds and play from a laptop.
Assume the sound is off and the phone is vertical. The idea has to survive as pictures and on-screen text alone. Feed videos are built at 1:1 or 9:16, with the important action kept inside a safe area, and the first three seconds written and boarded as a self-contained unit.
The viewer can skip after five seconds, so those five seconds have to earn the next twenty five. Sound is usually on, which means voiceover and sound design can carry more weight than they do in a feed. We treat skippable pre-roll as a 15 to 30 second cut with the message front-loaded.
A landing page video should be shorter than most people expect. The visitor already clicked, so the job is to remove doubt quickly, not to introduce the company again. Sixty to ninety seconds is usually the ceiling. Keep the play button visible without scrolling, and do not autoplay with sound.
Quotes from video production companies are hard to compare because they rarely describe the same deliverable. Two proposals at the same price can hide a large gap in what you can legally and practically do with the finished video. These are the questions that separate them.
Ask exactly which files you receive. A quote for one 16:9 master is not the same as a quote for a master, a 1:1 and 9:16 version, a short paid cut, an SRT file, and thumbnail frames.
This matters more than it sounds, because reframing a finished video into vertical is not a crop. Layouts, text positions, and timing have to be rebuilt. When it is planned from the storyboard stage the extra cost is small. When it is requested after sign-off it is close to a new job.
If you intend to run paid media, ask for the term and the territory in writing. Many stock music licences and voiceover buyouts cover organic and web use only, with paid advertising priced separately and sometimes capped at twelve months.
Finding this out after the campaign is live is expensive, because the fix is a re-record or a re-score.
Unlimited revisions usually means unlimited within a stage you have already passed, which is not the same thing. A clearer structure is a fixed number of rounds per stage, with written sign-off before the next stage starts.
We work to up to three rounds at each stage: script, storyboard, style frames, and animation. Ask what happens if you want a change after sign-off, and get the answer before you start rather than during animation.
You should own the final video outright once the invoice is settled. Ask separately about the working project files, since ownership of the export and access to the editable source are different things, and the second one is what lets another studio update the video in two years.
Also ask whether the studio needs permission to show the work in its portfolio. If your project is confidential, agree that up front.
Ask who writes, who directs, and whether animation is produced in-house or subcontracted. Subcontracting is not automatically a problem, but it lengthens every feedback loop, and it is the usual reason a small revision takes a week.
Ask to see two or three full projects in your category rather than a showreel. Showreels are cut from best seconds. A full video shows whether the studio can hold a story together for ninety seconds.
Most marketing videos we produce sit between $5,000 and $10,000. Premium projects with custom character animation and heavier illustration run $10,000 to $25,000, and enterprise programmes with multiple videos, localisation, or 3D run $25,000 to $50,000. AI-assisted production is available from $2,500 to $4,000 when the brief suits it.
Where the budget goes is fairly consistent: about 10 percent on script, 25 percent on concept and storyboard, 15 percent on design and illustration, 45 percent on animation and editing, and 5 percent on voiceover and music.
That split explains most price differences. A quote that looks cheap has usually compressed the concept and storyboard stage, which is exactly where problems are cheapest to fix. Our explainer video cost guide breaks it down further, and if the video is aimed at technical buyers our B2B video production and corporate video production pages cover those workflows.
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