Twenty-five corporate animation examples from real brands, each with the animation style, the industry, and the job the video was built to do. Every animated corporate video below is embedded and playable.
By
Larry Mutenda
A corporate animation video is a short branded animation, usually 30 to 120 seconds, that a company uses to explain a product, service, process, or position. It replaces filmed footage with illustrated or motion-designed visuals, which makes technical and abstract subjects easier to show than a live-action shoot allows.
Animated corporate videos are used across marketing, sales, onboarding, fundraising, and internal communication. The 25 examples below cover all five.
65% of viewers finish a video under one minute. Only about 20% finish videos longer than 20 minutes. See all 2026 video marketing statistics
If you need to build brand awareness, connect with customers, or promote your business, an animated company video is a reliable way to do it. Wyzowl puts it plainly: 93% of video marketers say video has increased user understanding of their product or service. The examples below show how that works in practice:
1. Simplify Complex Ideas
Animation turns abstract concepts into clear, visual stories that are easy to understand.2. Boost Engagement
Motion, voice, and visuals work together to keep viewers watching, and remembering.3. Strengthen Brand Identity
Every frame can reflect your brand’s voice, colors, and values.4. Increase Conversions
Animated videos guide viewers from awareness to action, whether that’s signing up or buying.
Some of the best corporate videos use animation for brand videos, training videos, marketing videos, and character animation sales videos.
If you haven’t started using video animation content in your video strategy or on your website, now’s the perfect time to explore how the animated video production process works.
Figures from our own research roundup: Video Marketing Statistics for 2026. The completion figure is the reason almost every example on this page runs under two minutes.
Every entry had to clear four tests. The core idea has to be legible inside the first fifteen seconds. The script and the visual design have to be doing the same job rather than competing for attention. There has to be a real reason the company chose animation over a live-action shoot. And the video has to still be live and watchable today, which is why every example below is embedded rather than linked.
Creamy Animation produced several of the videos in this list. Where that is the case, the write-up says so directly. Every entry was last verified in August 2026.
Here’s a list of what we think are some of the best animated corporate videos out there. There are plenty of corporate video examples we could think of. Some would fit in what you would call cool company videos and product demo videos.
We’ve only limited our list to the 25 best corporate videos, with a few of them highlighted below.
| # | Brand | Industry | Runtime | Year | What the video does | Watch |
|---|---|---|---|---|---|---|
| 1 | Blockdaemon | Blockchain infrastructure | 1:08 | 2021 | Explains how its platform powers staking, node deployment and cross-chain integration | Jump |
| 2 | Slack | Collaboration SaaS | 1:00 | 2016 | Introduces the product to distributed teams | Jump |
| 3 | MMC | Nonprofit, assistive devices | 1:05 | 2021 | Gives an overview of the organisation and its value proposition | Jump |
| 4 | Spotify | Music streaming | Not published | Not published | Shows how data-driven curation personalises listening | Jump |
| 5 | Starbucks | Food and beverage retail | Not published | Not published | Communicates ethical sourcing and environmental commitments | Jump |
| 6 | BlueCross BlueShield | Health insurance | 1:00 | 2018 | Simplifies coverage options and member support | Jump |
| 7 | Dr. Bill by RBC | Medical billing SaaS | 1:05 | 2020 | Shows how the app removes billing paperwork for physicians | Jump |
| 8 | Acrisure | Insurance technology | 1:08 | 2025 | Explains digital-first policy acquisition and the partner ecosystem behind it | Jump |
| 9 | IBM | Enterprise technology | 1:24 | 2018 | Explains hybrid cloud modernisation for large enterprises | Jump |
| 10 | WWF | Environmental nonprofit | 1:32 | 2021 | Raises awareness of endangered species and conservation | Jump |
| 11 | Lark | Productivity software | 0:37 | 2020 | Demonstrates an all-in-one productivity suite | Jump |
| 12 | Réseau | Healthcare nonprofit | 1:12 | 2021 | Promotes healthcare equity for Indigenous communities in Canada | Jump |
| 13 | Mount Saint Vincent University | Higher education | 0:48 | 2019 | Positions a small university with outsized research impact | Jump |
| 14 | Morgan Stanley | Financial services | 0:59 | 2021 | Positions the firm on innovation, trust and global reach | Jump |
| 15 | Larabar | Consumer packaged goods | 1:27 | 2019 | Tells the founder origin story behind the product | Jump |
| 16 | Dubai Association Centre | Trade and associations | 1:24 | 2016 | Explains how three Dubai bodies support global trade associations | Jump |
| 17 | Urban Farmers | Agriculture technology | 1:57 | 2013 | Explains how a hydroponic system works in urban spaces | Jump |
| 18 | SpeeDx | Clinical diagnostics | 1:05 | 2021 | Introduces multiplex qPCR and isothermal amplification capability | Jump |
| 19 | Brady Corp. | Industrial identification | 2:01 | 2020 | Explains technology that reduces network downtime | Jump |
| 20 | Bankwest | Banking | 0:30 | 2020 | Promotes banking products without losing a professional tone | Jump |
| 21 | SAP | Enterprise software | 1:31 | 2019 | Shows how one platform unifies finance, HR, logistics and analytics | Jump |
| 22 | Spline | Design software | 1:25 | 2022 | Positions a simpler alternative to complex 3D design tools | Jump |
| 23 | Usherpa | Real estate CRM | Not published | Not published | Shows lead and follow-up tracking for mortgage professionals | Jump |
| 24 | Twilio | Communications API | 1:52 | 2020 | Introduces SMS, voice, chat, video and email integrations | Jump |
| 25 | Empowered Startups | Startup support | Not published | Not published | Narrates the path from idea to funded business | Jump |
Runtime and year are pulled from each video’s own hosting record and were verified in August 2026. “Not published” means the host does not expose that data, not that we did not check.
Budget check: animated corporate videos in this list sit between $3,000 and $25,000 depending on style and length. See the full cost breakdown.
Runtime 1:08 · Published 2021
We created this animated corporate video to explain how Blockdaemon’s platform powers blockchain infrastructure for staking, node deployment, and cross-chain integrations. Blockdaemon is a billion dollar startup based out of Los Angeles, California, and has the largest blockchain infrastructure platform in the world.
The SaaS explainer video uses motion design to simplify technical concepts for institutional clients and developers.
Estimated Budget: $5,000 – $10,000
Why it works:
Takeaway:
This is a textbook example of how animation can make advanced technology feel accessible and investor-friendly, especially for Web3 and B2B companies.
Blockdaemon reached out to Creamy Animation to develop a series of animated explainer videos. The goal was to highlight why their secure and scalable blockchain infrastructure is trusted by global institutions and developers.
Runtime 1:00 · Published 2016
Slack’s corporate explainer video showcases how distributed teams can communicate, share files, and stay productive using their platform. It introduces key features while emphasizing a modern, flexible work culture.
Estimated Budget: $25,000 – $50,000
Why it works:
Takeaway:
A masterclass in combining brand personality with practical value. Ideal for SaaS companies that want to show, not just tell, how their platform fits into everyday workflows.
Animated corporate videos turn complex ideas into clear stories that attract more leads and drive measurable sales growth.
Runtime 1:05 · Published 2021
MMC’s video supports a nonprofit initiative focused on building devices for people with disabilities. The goal of this animated business video was to provide an overview of what the company does and communicate their value proposition clearly.
We chose to use of simple animated characters and graphics, combined with creative storytelling, in order to capture their target audiences’ attention and drive the message home.
Estimated Budget: $5,000 – $10,000
Why it works:
Takeaway:
Nonprofits can use animation to tell emotional stories without overspending. This video shows how mission-driven content can resonate deeply when executed with heart and simplicity.
Spotify’s business animation video highlights the brand’s personalized listening experience, showcasing how data-driven curation delivers the right music at the right moment. The visuals are energetic, rhythmic, and music-synced. A company based out of Stockholm, Sweden, Spotify uses business cartoon style video to tell a simple story.
Estimated Budget: $10,000 – $20,000
Why it works:
• Motion Aligned with Music: Every beat, transition, and motion graphics is synced to audio, creating an immersive viewing experience.
• Visual Diversity: Vibrant color palettes and animated avatars reflect global, diverse listeners, reinforcing inclusivity.
• Brand Familiarity: Subtle uses of Spotify’s green, waveforms, and UI elements make the animation unmistakably theirs.
• Emotive Storytelling: By showing different moods and moments, the video makes the product feel emotionally intelligent.
Takeaway:
Spotify proves animation can do more than explain. It can embody brand personality and mood in a way that static visuals can’t.
Also on our list of best business animation videos is from Starbucks, a Seattle, Washington company. Starbucks’ animated video showcases its ethical sourcing initiatives and environmental commitments. The video blends natural elements with stylized illustrations to support its sustainability narrative.
Estimated Budget: $10,000 – $20,000
Why it works:
Takeaway:
A great example of how corporate animation can elevate brand values, especially when highlighting CSR or ESG initiatives.
Runtime 1:00 · Published 2018
BlueCross BlueShield, a Chicago healthcare company, uses animated video to explain their healthcare coverage options and emphasizes member support. The business animation uses calm visuals and reassuring messaging to simplify complex insurance topics. Animated videos for business can be simple yet powerful business promotion tools.
Estimated Budget: $25,000 – $50,000
Why it works:
Takeaway:
A strong reminder that animation isn’t just for startups. It’s a powerful tool for established institutions to build clarity and trust.
Runtime 1:05 · Published 2020
Dr. Bill’s corporate animation explains how their app helps physicians streamline medical billing. It walks viewers through real-world frustrations and shows how the platform reduces paperwork and errors.
Estimated Budget: $5,000 – $10,000
Why it works:
Takeaway:
This is a great example of how animation can simplify a niche, bureaucratic process while highlighting the everyday benefits of SaaS tools.
Runtime 1:08 · Produced by Creamy Animation
Acrisure is a fintech-enabled insurance platform, and this corporate animation takes on a category most people find opaque: digital-first policy acquisition and the partner ecosystem behind it. This is our work.
Why it works:
Takeaway:
Financial services is the sector most often written off as too dry for animation. This is the counter-example. The subject stays serious and the visuals still do the explaining.
Runtime 1:24 · Published 2018
IBM’s company profile video explains how their hybrid cloud solutions help large enterprises modernize infrastructure. It focuses on security, scalability, and integration with existing systems. This is one of the best animation inspiration videos.
Why it works:
Takeaway:
An excellent model for B2B tech marketing. It delivers clarity without oversimplifying, making complex solutions feel attainable.
Runtime 1:32 · Published 2021
WWF’s corporate motion graphics video raises awareness about endangered species and environmental conservation. It uses striking visuals to highlight the urgency of protecting our planet.
Why it works:
Takeaway:
WWF shows how animation can be a global storytelling tool, one that communicates across borders and cultures without saying much at all.
Runtime 0:37 · Published 2020
Lark’s corporate animation introduces its all-in-one productivity suite for businesses. It showcases tools like chat, video conferencing, docs, and cloud storage in one seamless platform. While live action videos are good for business promotion, videography cartoon videos have increasingly become the more ideal style for creating a marketing video.
Why it works:
Takeaway:
Lark’s video is a prime example of how to visualize digital workflows in motion, perfect for SaaS platforms aiming to replace multiple tools with one.
Runtime 1:12 · Published 2021
Réseau’s short animated video promotes healthcare equity for indiginous communities in Canada. It highlights the organization’s mission and the gaps they’re working to close. It’s the typical animation inspiration for non-profit organizations that are looking for easy animation ideas for business.
Why it works:
Takeaway:
An excellent nonprofit example that uses animation not just to inform, but to empower, advocate, and mobilize change.
Runtime 0:48 · Published 2019
MSVU’s corporate cartoon video highlights its unique position as a small university with a big impact, particularly in research and gender equality initiatives.
Why it works:
Takeaway:
MSVU’s video proves universities don’t need live action to make an impression, animation can position an institution as both credible and inviting. The best animation videos tell the most captivating stories and awe inspiring animated pictures. The challenge is how to create animated videos with the best animation style for business.
Runtime 0:59 · Published 2021
Morgan Stanley’s business animation video showcases their leadership in financial services, emphasizing innovation, trust, and global impact. It positions the firm as a forward-thinking partner for investors and institutions.
Why it works:
Takeaway:
Morgan Stanley’s video shows that financial institutions can use animation to express purpose, not just performance, in a way that resonates with modern audiences. Find out how to make a B2B corporate video in this article we wrote on video advertising.
Runtime 1:27 · Published 2019
Larabar’s animated video tells the origin story of their snack bars, highlighting natural ingredients and a founder’s vision to create simple, wholesome food.
Why it works:
Takeaway:
Larabar’s video proves that food brands can use animated marketing videos to create emotional connection, especially when they lead with story, not selling. This animated corporate video is one of the most excellent examples of how you can create a blend of live action and animation.
Runtime 1:24 · Published 2016
The Dubai Association Centre (DAC) video showcases how the combined efforts of Dubai Tourism, Dubai Trade Centre, and Dubai Chamber foster global trade bodies and professional associations within the Emirates. The animation uses storytelling and intuitive visuals to explain DAC’s role.
Why it works:
Takeaway:
A strong example of how institutional alliances can be made accessible, and even compelling, through thoughtful, story-driven animation.
Runtime 1:57 · Published 2013
Urban Farmers’ animated video guides viewers through how their sustainable, hydroponic system transforms urban spaces into thriving, local food producers. The simple graphics present their mission clearly and effectively.
Why it works:
Takeaway:
Perfect for mission-driven organizations: this video combines simplicity with purpose to educate and inspire without unnecessary complexity.
Runtime 1:05 · Published 2021
SpeeDx’s animated corporate overview video introduces the company’s expertise in providing innovative multiplex qPCR and isothermal amplification solutions for clinical diagnostics. It presents the organization’s capabilities through concise, business-focused animation.
Why it works:
Takeaway:
This is a strong example of how clinical or technical startups can use animation to humanize their brand and clearly present their value proposition without dilution.
Runtime 2:01 · Published 2020
Brady Corp’s animated business video explains the technology they use to maintain network uptime and reduce downtime. It presents their identification and workplace safety solutions in a clear visual format.
Why it works:
Takeaway:
A powerful demonstration of how manufacturing and industrial brands can use animation to distill specialized product insights into engaging content. This animated video for business explains the technology used to maintain network uptimes and reduce downtimes.
Runtime 0:30 · Published 2020
Financial institutions like Bankwest, from Perth Australia, can use animated corporate video content to promote their products and services. This video showcases how a bank can remain professional and engaging through animation, debunking the notion that cartoons aren’t viable for corporate messaging.
Why it works:
• Playful Characters with Purpose: Using fun character animation, the video humanizes banking without undermining its professionalism.
• Cost-Conscious 3D Use: They cleverly use a single 3D character design (Becky) in varied contexts, maximizing impact while controlling production costs.
• Approachable Financial Topics: By visually simplifying products like home loans or services, animation makes them feel accessible to broader audiences.
• Memorable Branding: This friendly approach helps Bankwest stand out in the usually serious field of financial services.
Takeaway:
Bankwest illustrates how financial institutions can leverage creative animation to make their messaging both personable and effective, ultimately enhancing customer engagement and trust. This animated business video uses fun characters, debunking the idea that cartoons are only for kids and can’t be professional.
Runtime 1:31 · Published 2019
The SAP animated video uses clean lines and a professional design style to illustrate how SAP integrates business functions like finance, HR, logistics, and analytics into a unified platform. The video highlights the scalability and adaptability of SAP’s ecosystem, focusing on how these solutions enable companies to make data-driven decisions, improve efficiency, and innovate at scale.
Why it works:
Takeaway:
A model for any enterprise-focused brand, animation here bridges complexity and clarity, making high-level systems feel accessible and strategically valuable.
Runtime 1:25 · Published 2022
Spline’s animated video opens with familiar creative struggles like slow workflows and complex software, then introduces Spline as a simpler, more intuitive 3D design alternative. Using engaging and playful motion graphics, it walks through how users can create, edit, and share 3D scenes in real time without the steep learning curve.
Why it works:
Takeaway:
Spline uses animation not only to demonstrate product features, but to shift perception, positioning itself as the creative designer’s ally.
Usherpa’s animated corporate video highlights how their platform streamlines client relationship management for mortgage and real estate professionals, showcasing seamless tracking of leads, communications, and follow-ups.
Why it works:
Takeaway:
A compelling example of how animation can translate a niche industry’s pain points into a visually clear and emotionally relevant solution. Usherpa’s animated corporate video focuses on streamlining client relationship management for mortgage and real estate professionals.
Runtime 1:52 · Published 2020
Twilio’s motion graphics video introduces the platform as the backbone for customized business communication solutions, covering SMS, voice, chat, video, and email integrations. Through dynamic animation and visually engaging transitions, the explainer introduces Twilio as a platform that empowers organizations to build customized communication solutions.
Why it works:
Takeaway:
What makes this video stand out is its ability to simplify a developer-focused tool for a wide business audience, making it clear that Twilio provides the building blocks for personalized communication.
Empowered Startups’ corporate video narrates the journey of taking an idea from concept to thriving business. It explains how the program connects founders with funding, expertise, and networking opportunities, all while simplifying the complexities of building a company.
Why it works:
Takeaway:
An effective example of how animation can inspire and mobilize early-stage entrepreneurs by showing them how the path to success is within reach.
A standard animated corporate video can cost anywhere from $3,000 to $15,000+, depending on length, style, and complexity. Depending on the studio you’re working with, some projects may range in the $20,000-$50,000 and above.
Here’s a breakdown:
| Video Type | Average Cost | Best For |
|---|---|---|
| Motion Graphics Corporate Video | $3,000 – $8,000 | Corporate storytelling, motion graphics explainers, website graphics, presentations |
| 2D Animated Corporate Video | $5,000 – $15,000 | Character driven content, animated brand storytelling, animated explainers |
| 3D Animated Corporate Video | $10,000 – $25,000+ | High-end storytelling, realistic animations, videos that require accurate product visuals |
Shorter videos often perform better, cost less, and can be repurposed into multiple formats like ads, landing page loops, and social cutdowns.
The same 25 videos, grouped by the job each one was hired to do. If you are scoping a project rather than browsing, this is the faster way in.
Partly. The part AI does well is not the part that decides whether the video works.
AI tooling is genuinely useful inside an animation pipeline in 2026. It speeds up style frame exploration, fills in-between frames, extends backgrounds, and produces a scratch voiceover good enough to time a script against before a voice actor is booked. It also removes a lot of the manual labour from rotoscoping and lip sync. Those are real hours saved on real projects.
What it does not do is make the decision every video on this page was built on. Before a single frame exists, someone has to work out what the audience currently misunderstands, which one idea the video is allowed to carry, and what has to be cut so that idea lands. Text-to-video will generate a plausible sixty seconds of motion from a prompt. It will not tell you that your product story starts in the wrong place.
The practical position: AI is a production accelerant, not a replacement for strategy or script. It shortens the middle of the process. The beginning and the end are still human, and that is where the difference between the examples above and generic corporate video actually lives.
Choosing the right studio for a corporate animation matters more than choosing the style. Here is how Creamy Animation approaches this work:
We start from the thing your audience does not currently understand, and build the video backwards from there. Most corporate animation fails because it explains what a company does instead of why that matters to the person watching.
Every script goes through a plain-language pass before a single frame is designed.
We produce animation for blockchain platforms, healthcare systems, universities, nonprofits, and enterprise software companies. The Blockdaemon video at the top of this list is our work, and the full production breakdown is in the Blockdaemon case study.
For a cost estimate on a specific project, the pricing ranges in the cost section above are the same ones we quote from.
The Blockdaemon video at the top of this list is ours. So are these. Each one links to a full breakdown of the brief, the constraint, and the decision that shaped the final video.
A motion graphics explainer for a Vancouver LinkedIn automation platform used by sales teams at more than 1,000 companies. We used faceless characters so the product read as industry-agnostic, and kept the design minimal so the workflow stayed the focus.
Ten animated training videos for a platform that teaches people to earn from clipping and sharing video. Social clipping was a concept we had to learn from scratch, so the series leads with storytelling and character animation aimed at an 18 to 35 audience.
Five motion graphics videos for a British Columbia nonprofit, explaining why workplace accessibility matters to small businesses. We used abstract visuals rather than characters so the metaphors could carry ideas that are hard to illustrate literally.
Four educational explainers built from the university’s Life Design framework, averaging 60 seconds each, helping students think differently about career planning early in their degree.
A series of storytelling animations for the #BlockHate campaign, made to reach youth and young adults on the realities of being online, while staying visually continuous with content YWCA was already running.
An explainer that walks people in British Columbia step by step through a confidential legal intake process. Script and pacing were built to feel calm and optional rather than directive, and audited against trauma-informed language guidance.
The corporate animations that work are not the ones with the biggest budgets. Across these 25 examples the pattern is consistent: one idea per video, a script that respects the viewer’s time, and a visual system that carries meaning rather than decorating it.
Creamy Animation produces animated corporate videos for companies in software, healthcare, finance, education, and the nonprofit sector. If you have a project in mind, tell us what your audience does not currently understand, and we will tell you whether animation is the right way to fix it.
15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.
