Use video testimonials
One of the best ways for someone to give your product a chance is if they hear from someone who has already used it to good effect. According to the Nielsen Global Trust in Advertising Survey, 70 percent of consumers trust reviews and opinions posted online. Additionally, Vendasta states that 88 percent of online consumers hold reviews and testimonials in high regard when it comes to making a purchasing decision.
In other words, using testimonials to vouch for your business will influence consumers to take on your tech product. It is usually prudent to have these video testimonials right on the homepage of your website. Better yet, you can hit two birds with one stone by incorporating the testimonial videos as social media postings. In this way, they can be shared over and over through the various social media platforms. This is essentially digital word of mouth. Working with a video production company ensures that you have high-quality video content, building more trust in your offerings.
Unbounce is a Vancouver-based tech company and video marketing agency that helps digital marketers reach their preferred audience. On their Youtube page, they have some testimonials of clients who have successfully used the platform. In one particular testimonial, a marketing executive from Procurify – a Vancouver-based SaaS – explains how Unbound helped them create successful bespoke marketing campaigns.