Animated commercials can receive a fantastic response from your customers and the target audience. Creativity in animation has no boundaries, as you can create just about anything you can imagine. With the rapid rise of technology and graphic designing, your imagination is the only limit. With the best animated videos, you can create curiosity in the minds of the target audience and the need to buy your products or services.
It is time to dive into the twenty (20) best animated commercial videos to understand how effective animation videos can do wonders. In addition, you can find out how brands use creativity to make the top commercial animation videos and why these videos get a great response.
What is a Commercial Video?
A commercial is a minute or two teaser video, which reflects the idea to the audience and grabs their attention. It creates excitement within the audience and highlights what the product or service is all about.
Mostly, brands broadcast their commercials on televisions, social media, or other customer engagement platforms. Best commercial videos help in brand awareness and can help convey the idea of the product across all digital platforms.
Ideally, commercial videos help you with the introduction of a new product or service. They can increase customer curiosity by dropping the crumbs so that they can head towards the brand for purchasing the product. When used effectively, commercials play a significant role in increasing business sales.
In fact, the commercial even indicate the possibilities of the real estate market in the foreseeable future. Simultaneously, it does not use long dialogues, but catchy one-liners to capture the attention of the viewers.
2. Heinz Beanz
It is arguably one of the top animation videos on the internet. You can see an emotional story of a boy whose love for Beans is his entire life. You can see how beautifully the team of Heinz shows that Heinz beans are available in all sizes. The appeal of the commercial is perfect for extended families.
3. American Express
American Express advertises this fun video for recruitment purposes. You can see how creative animation can be. The video showcases American Express as a financial company that possesses the power to create a multitude of opportunities for people with different fields of interest.
4. Red Bull
Red Bull is famous for its funny advertising videos. There is a good chance you may have heard their slogan “Red Bull gives you wings” in many humorous videos. Just like other videos, Red Bull uses its slogan in this video for the main character who loves to drink the Red Bull to gain energy.
This Oreo commercial shares an anthem that can be fun to listen to while watching these story-telling animation clips. This eye-catching video creates joy and interest in people and highlights the product in a wonderful way. The music is so catchy that even watching this video once will be enough to memorize the melody.
Sherwin-Williams is a paint manufacturing company, which in this video beautifully attracts an audience with kaleidoscopic color variety. It is attractive because of the optical illusions of different color variations. The color palette of different animals and flowers practically impersonates nature in this best animation video.
The concept behind this video is simple yet innovative as a character stuck in traffic comes up with an idea of a flying car. It is no wonder Slack is one of the best alternatives to emails that can help in communication within an organization. The concept is clear, creative, and impressive to grab the attention of the viewer instantaneously.
This video is relatable in a way that everybody during working hours needs to relax their minds by interacting with colleagues. It shows a hard-working crane driver who craves interaction. The commercial demonstrates a sense of community where people come together to make each other happy.
MasterCard explains to its audience how their business helps customers secure transactions in a few clicks so they can handle business transactions easily. The video also explains how people are getting benefits by using MasterCard.
“Be together, not the same,” Android comes up with this powerful message in this video and mimics it into rock, paper, and scissors. This cute video is about three main characters that help each other from bullies.
Wimbledon highlights its history with this beautiful and motivational video by highlighting the changes they have made to the game of tennis. Celebrating 150 years of The All England Club, Wimbledon targets the audience that loves tennis with this commercial.
Nespresso is introducing its new product with this soothing video. It shows that you are a sip away from relaxing at your perfect summer destination. The creative ingenuity of the video is astounding, which makes it one of the top animated videos in the online realm.
What makes this video one of the best animation videos is its simplicity. The concept is straightforward and to the point so that the audience can quickly get the idea.
Airbnb, on the launch of their cycling experience, brought this video to inspire viewers. It creates curiosity among the viewers. On top of that, the innovative idea is attractive enough to entice the audience to find out about the Airbnb service offering.
Well, this video has eight million views with emotional undertones. This heart-warming story of the commercial has great sentimental value. And Petco chose the day of the Christmas to air the commercial.
This Mailchimp video has some eye-catching hand-drawn sketches. They indicate the Bigfoot with the growth of the businesses. It explains and sparks curiosity in the minds of the viewers. There should be no surprise that a company offering marketing solutions has its video among the best commercial videos.
WhatsApp, as you know, is one of the most used applications for instant messaging and social interaction. On the launch of their end-to-end encryption feature, they introduced this animated video, which explains numerous features and its benefits for users.
Coachademy is a coaching program application that helps you grow stress-free. This app provides you with professional coaches that assist you in achieving your goals. This video has engaging character illustrations that make you understand the concept of the app easily.
This video starts with the activities that every student studying at a college or university can relate to. The content of the video is enough to get any student excited for a practical storage application. Simple graphics and icons, voiceover, and a joyful track make this video incredibly interesting.
This game developing platform creates intentional energy with its sci-fi graphics and cinematic music. The video elements alignment are working together to create mind-blowing effects. If you are willing to create this kind of video, consider using the music, graphics, and elements that suit the vibe of your concept.
Larry Mutenda is the Founder and Creative Director at Creamy Animation. Larry is a multi-talented designer with over 20 years experience in advertising and marketing, and has a passion for fine art and design.