The above are the steps you need to get the ball rolling. However, you need to optimize your Instagram advertising strategy to ensure that you get a significant return on your investment. Here are a few ways to ensure that your audience receives your video content as you intended, keeping them intrigued and engaged.
1. Make your videos engaging
Instagram allows you up to 60 seconds for an ad. Therefore, you need to ensure that you use that precious time wisely. Competitors are clamouring for the same audience. Consequently, they’re packing their videos with top-quality content to catch the consumer’s eye.
Your videos should play to the audience’s emotions. In other words, they can be funny, enthralling and entertaining. This enables your target market to consume the small-form content and still gain enough from it. Creamy Animation has plenty of experience in crafting high-grade video form content that triggers engagement and increases conversions such as our motion graphics videos, and animated videos.
2. Use hashtags
Hashtags are a great way for your target to find you. Even if these individuals aren’t aware of your brand, they can follow hashtags and come across your post. Gather and analyze data regarding your target demographic and gain insight into what they like in your niche. Use these insights to inform you about the wording you should use for your hashtags. For optimal engagement, add more than one hashtag. The ideal number is around 11 hashtags, although the average is about 3.