A variation on the educational video, the thought leadership video is a way to boost your brand’s standing in your niche by demonstrating the ability to literally be a leader in your field. TED and TEDx talks videos is another example of thought leadership videos.
These videos are best aimed at conference keynote speeches, presentations, and seminars. You’re not limited to creating one style of video. You can use a live video recording or animation — though the later tends to be more cost effective. Another simple way to make a thought-leadership video for your brand is to pick one of your past, popular blog posts and then record yourself (or someone else) narrating that post. Pair that narration soundtrack with a screencast of images, screenshots, and graphics tied together into video format.
You can also repurpose an old slide-based presentation, or transform an existing data-filled blog post into a new slide presentation, then add a spoken narration over it.
Here’s The Takeaway
There are so many ways you can get started with video marketing in a simple, user-friendly way. Start with a short introductory or tutorial video, and expand your efforts when you’re feeling more confident with the process.
Alternatively you can use a professional video production company to get started with video marketing. You’ll get a more refined, polished result that will recoup your investment with a longer useful life and decent conversion rate.
Creamy Animation has extensive experience creating business videos for organizations in multiple industries. Contact us and request a free consultation.