2. Narrate a Story
For any type of video content, there is one core message a business wants to communicate. Once you identify that message with the help of a brief, you need to translate this core message into a story for a script. This is one of the interesting ways to engage with the feelings and emotions of your viewers. Narrating the core message through a story will involve the audience and draw them to your brand message. Telling a story to your customers is not just about saying what you want but communicating something they can resonate with.
But it is essential that you make a story that follows a logical progression and is not complicated. A good story engages viewers in a way that leads them to take action.
3. Keep Story Concise
When it is about writing scripts, less is more powerful. This might sound bizarre to you, but if you don’t keep your video succinct and precise, it will fail to retain your audience’s attention. In general, your video shouldn’t be longer than two to three minutes. That is why you need to write a script that focuses on all parts but covers concisely. The shorter your corporate video is, the more punch and creativity each sentence must have!
4. Re-tweak the Script to Check it
Having several rounds of re-tweaking and revision is an important step before you finalize the video script. This will help you check the elements your viewers and stakeholders want in the video. So before you sign off everything, check if
- The script is good enough to achieve objectives
- It communicates the brand’s message
- It has an engaging story and a logical progression
- It has compelling CTA
- It has an optimum length
Create a Storyboard
The next step is to create a storyboard for your video. Usually, marketers use it to make animated videos. But it can be a great way to organize the ideas and script of a corporate video. You can use this storyboard to visualize the whole concept. The storyboard is all about creating a complete visual of the events and its sequence in the video. You can quickly discover the loopholes (if there are any) with the storyboard. You can then add or remove a part to improve the flow of events in the video. The pre-production strategy is a tactic to help you make a compelling corporate video. This pre-production strategy is what helps make great videos great!
Hire a Videographer
There is no way you can underestimate the importance of professionally shot content. It offers your customers a quality look at your company and allows them to make a professional image of your services. Also, hiring a videographer can demonstrate to your viewers how dedicated you’re in everything you do. A professional videographer knows precisely how to mix in each shot, add effects, and graphics with perfection. If you want to make a quality video, seeking a professional videographer’s assistance is the best idea.