Here’s a comprehensive strategy on how to produce a corporate video that connects with your customers and builds your brand.
You might have heard a lot about corporate videos being old-fashioned, outdated, traditional, and no longer relevant. Whoever said so, they’re right. Without the right elements, a corporate video can be stiff, cheesy, and feel like it has come straight out of the ’70s. But, giant corporations like Google, Starbucks, and Hubspot don’t think like that.
According to the video marketing stats, including a video on any platform can make viewers ten times more likely to watch and share the post. Video marketing professional use video capture leads and drive sales. Once of the most popular video content type is explainer videos.
A corporate video is typically a public-facing video that focuses on showing the company’s culture and its people. It has relatively less focus on specific services and products. Many people refer to this type of video content as “recruiting video” and “corporate culture video.” You can interchange these terms according to the purposes and intents.
One of the proven ways to get your brand message across is to show people what you do. A bulk of studies have shown that a video message has the power to reach masses quickly and efficiently. A video is the most engaging way to educate people.
Keep in mind that your brain processes information quicker by watching a video than hearing or reading it. It happens because of video transfers information in three different forms; moving imagery, sound, and text. Also, many customers prefer pressing a play on video instead of taking in information through a text. Know that your brand message in a video is more memorable for potential customers.
It is worth mentioning that the market is oversaturated regardless of the industry you work in. Every business is making efforts to grab the attention of potential clients.Â
Companies that understand nothing can make their voice heard in the crowd than a unique and creative corporate video reach their goals quickly. Remember that your customers look for something that is easy and requires less effort. That is why a corporate video can drive more engagement.
A creative video is, without a doubt, a great way to add another direction to your business’s branding. When you show your business’s personality behind the logo, it creates a closer connection with your consumer and strengthens the old ones.
By enriching branding this way, you can increase your business’s chances to attract more customers to do business with you.
Your main goal to make a corporate video is to create an asset for your company and business that can enable it to improve its value via presentation and communication. However, you must ensure that your message is not complicated and has only relevant information. Adding uninteresting information will not entice viewers to watch your video completely.
To create a corporate film, you will need a video script. Whether it is a promotional brand film, a video for social media sharing, or a corporate training video, a well-written script can inspire your viewers to take action.
To create a script that can drive the desired results, you will need to write some video briefs. The trick is excellent to understand your potential viewers and the objectives of your video. Also, you will be able to demonstrate the value of your business. Consider these insights to create a script.
The pointers will allow you to empathize with your viewers and develop a deeper understanding of how you can communicate with them. The brief can also help you create a marketing story to engage with relevant, compelling, and succinct content
Storytelling makes your video memorable
For any type of video content, there is one core message a business wants to communicate. Once you identify that message with the help of a brief, you need to translate this core message into a story for a script. This is one of the interesting ways to engage with the feelings and emotions of your viewers. Narrating the core message through a story will involve the audience and draw them to your brand message.Â
Keep Story Concise
When it is about writing scripts, less is more powerful. This might sound bizarre to you, but if you don’t keep your video succinct and precise, it will fail to retain your audience’s attention. In general, your video shouldn’t be longer than two to three minutes.
That is why you need to write a script that focuses on all parts but covers concisely. The shorter your corporate video is, the more punch and creativity each sentence must have!
The next step is to create a storyboard for your video. Usually, marketers use it to make animated videos. But it can be a great way to organize the ideas and script of a corporate video. You can use this storyboard to visualize the whole concept.
The storyboard is all about creating a complete visual of the events and its sequence in the video. You can quickly discover the loopholes (if there are any) with the storyboard.Â
You can then add or remove a part to improve the flow of events in the video. The pre-production strategy is a tactic to help you make a compelling corporate video.
There is no way you can underestimate the importance of professionally shot content. It offers your customers a quality look at your company and allows them to make a professional image of your services.
Also, hiring a videographer can demonstrate to your viewers how dedicated you’re in everything you do. A professional videographer knows precisely how to mix in each shot, add effects, and graphics with perfection. If you want to make a quality video, seeking a professional videographer’s assistance is the best idea.
Casting the right talent also makes a significant difference to the success of your corporate video. You need individuals who can perform the roles with great conviction. Luckily, there are ways you can follow to find the right talent for the video.
You need to open-minded when choosing the actors to make a head talent feel relaxed. Perhaps you imagined something different in terms of the looks of the actor. Although it looks matter, your primary focus should be on the acting talent.
The location you choose for your corporate video can make or break the impact. Shooting a video with a blurry background or at a shady location will ruin the impression.
Also, it will reflect the professionalism of your brand. Remember that everything adds to the brand identity, and the location is no exception when making a corporate video. That means selecting the right location for your video content is of paramount importance.
However, you might find this task daunting. The chosen location depends on the budget and project type you’re working on. If you want to shoot the video outdoor, take weather conditions into account.Â
Last but not least, the final step is to put it all together. You have the script in your hand, your actors are prepared, your location is set, and the crew is ready. What is next?
Unless you work with professional actors, most of the corporate videos will be with real people. It is possible that they are confused, anxious, and need some time to settle in. Surprisingly, you can help them give their best. We recommend using a two-camera setup to have some leeway and make your actors look comfortable and sound good.
By using a two-camera setup, you can easily piece together different (the best ones) parts. Plus, you can remove all the awkward pauses while turning nervous muttering into a coherent presentation.
Focus on Sound Quality
Ideally, there shouldn’t be any background echoes and noises when shooting a “talking head.” Your viewers will not enjoy the low sound quality and consider it a piece shot unprofessionally. You must ensure that the voice of the subject is clear and has no disruption.
Like low audio, bad lighting can also come across as low quality and unprofessional. If you have an indoor location, you need key light to shape the subject into a camera interview. The composition of the shots has to be according to the lighting on the location.
Edit the Video
Once you get the desired shots or record the interview, the next step is to edit your video. If you lack professional editing skills, it is better to consult a specialist who can help you cut and short the video coherently. However, to save that extra cost you can opt for user friendly online video editing tools that help you get the perfect result on your own.
Your video must have all the punch lines and impactful parts to help it become the best version
Launch the Video
Not sharing or launching a video on the right channels is one of many businesses’ biggest mistakes. When you share the video, you must remember that your customers interact with the content differently on different marketing channels like YouTube, Instagram, TikTok, and Facebook.
As we mentioned earlier, one of the objectives of your video is to show customers the human side of your business. This is where it establishes a human connection with the viewers. Not to mention it is one of the powerful features of a corporate video.
If you want to impress your viewers, it is essential to connect with them. Create a story for your brand that invokes emotion creating a deeper human connection, a great way to do this is creating a testimonial video which will allow your viewers to connect to someone relatable.
With the rise of consumer demand for video content, more and more businesses are trying to make their space and impress the audience. But overly produced videos can leave viewers feeling talked at, not talked to. And this is the reason why they feel disconnected.
The significant difference between genuine and less impactful video content is “authenticity.” To meet your target audience’s demands, you need to add something unique and original to share. Your video must have a purpose to bring value to a customer’s life. Your only focus should not be just production values.
Creative storytelling is another crucial aspect you shouldn’t miss out on. You can’t engage your viewers emotionally until there is not something to evoke feelings. You must add an enticing story to your video to allow viewers to relate to it. This is a flexible format and opens up many creative responsibilities. You might not find the same viewership for an interview format as the audience gets bored while listening to the question-answer sessions.
Check out the most viewed content on YouTube, and make them part of your video content strategy. You can also find other video sites like YouTube where you can post your video content.
In a nutshell, there is a huge percentage of global consumer that spends time watching videos on the internet. That is why your business must have a stake on the ground with a quality corporate video. You do not have to be a pro to make a corporate video.
But you need to make a video which is interesting and attention-grabbing. It must show your customers that your company has committed people and has substantial value.
