Shoot, Edit, and Launch
Last but not least, the final step is to put it all together. You have the script in your hand, your actors are prepared, your location is set, and the crew is ready. What is next?
Unless you work with professional actors, most of the corporate videos will be with real people. It is possible that they are confused, anxious, and need some time to settle in. Surprisingly, you can help them give their best.
We recommend using a two-camera setup to have some leeway and make your actors look comfortable and sound good. By using a two-camera setup, you can easily piece together different (the best ones) parts. Plus, you can remove all the awkward pauses while turning nervous muttering into a coherent presentation.
Although having a lapel mic on the collar is forgivable in this content consuming society, shooting a video without it will make it look more professional. Ask your actor to attach the mic under the shirt to hide it from view.
Ideally, there shouldn’t be any background echoes and noises when shooting a “talking head.” Your viewers will not enjoy the low sound quality and consider it a piece shot unprofessionally. You must ensure that the voice of the subject is clear and has no disruption.
Like low audio, bad lighting can also come across as low quality and unprofessional. If you have an indoor location, you need key light to shape the subject into a camera interview. The composition of the shots has to be according to the lighting on the location.
Once you get the desired shots or record the interview, the next step is to edit your video. If you lack professional editing skills, it is better to consult a specialist who can help you cut and short the video coherently. Your video must have all the punch lines and impactful parts to help it become the best version.
Not sharing or launching a video on the right channels is one of many businesses’ biggest mistakes. When you share the video, you must remember that your customers interact with the content differently on different marketing channels and platforms.
That makes selecting the right channel to launch your video is of paramount importance. Whether you use video in an email or upload it on Facebook, don’t forget to optimize the title and description.