5. Set Up a Shoot
Once you finalize your client and location, the next step is to set up the shoot by positioning the shooting equipment in the right places. For instance, if you want to shoot an indoor video testimonial, light placement can make a huge difference.
According to experts, a three-point lighting setup works the best for indoor shootings. Key light has the highest brightness, so it is better to place it on one side. The fill light in the setup illuminates other parts of the frame to cover the shadows. The backlight in the frame separates the background and subject. Of course, you may add as many lights as you want to create the best lighting arrangement for the video.
Like lighting setup, it is essential to choose the right type of microphone that suits the shooting set up of your video testimony. Microphones come in a wide variety of types, including Cardioid mics, Omnidirectional mics, shotgun mics, and bidirectional mics. If you want to interview subjects in an indoor setting, consider using a bi-directional or shotgun. Other types of microphone record sound from the surrounding that can affect the quality of your testimonial video.
For outdoor shooting, mic quality is often susceptible to noise and wind. We suggest you use a windscreen (rubber foam) over the mic to reduce noise disruption. It is better to use only one camera for shooting a testimonial video to avoid problems in the editing and compiling process.
Plus, capturing multiple shots is much easier with a single-camera if you do some careful planning to shoot. For example, you must know about the angles you need and the adjustment your shots require. Your subject’s position is another important point that can make or break the impression of a video testimonial.
Avoid placing your subject in front of a cluttered background or a wall. Some activity behind the client can give a nice effect. You can have your subject sit left or right to the camera. When the subject looks off-camera, it helps him/her speak fluently and reduce hesitation.