Set Up a Shoot
Once you finalize your client and location, the next step is to set up the shoot by positioning the shooting equipment in the right places. For instance, if you want to shoot an indoor video testimonial, light placement can make a huge difference.
According to experts, a three-point lighting setup works the best for indoor shootings. Key light has the highest brightness, so it is better to place it on one side. The fill light in the setup illuminates other parts of the frame to cover the shadows. The backlight in the frame separates the background and subject. Of course, you may add as many lights as you want to create the best lighting arrangement for the video.
Like lighting setup, it is essential to choose the right type of microphone that suits the shooting set up of your video testimony. Microphones come in a wide variety of types, including Cardioid mics, Omnidirectional mics, shotgun mics, and bidirectional mics. If you want to interview subjects in an indoor setting, consider using a bi-directional or shotgun. Other types of microphone record sound from the surrounding that can affect the quality of your testimonial video.
For outdoor shooting, mic quality is often susceptible to noise and wind. We suggest you use a windscreen (rubber foam) over the mic to reduce noise disruption. It is better to use only one camera for shooting a testimonial video to avoid problems in the editing and compiling process.
Plus, capturing multiple shots is much easier with a single-camera if you do some careful planning to shoot. For example, you must know about the angles you need and the adjustment your shots require. Your subject’s position is another important point that can make or break the impression of a video testimonial.
Avoid placing your subject in front of a cluttered background or a wall. Some activity behind the client can give a nice effect. You can have your subject sit left or right to the camera. When the subject looks off-camera, it helps him/her speak fluently and reduce hesitation.
Record and Edit the Video
Last but not least, recording and editing are the key parts of video making. Your purpose is to make your subjects or clients feel more comfortable to come out with their genuine opinions. You need to make sure that your recording setup matches the mood, tone, energy, and body language of your client. We recommend using an interview questionnaire to stay relevant and let the client elaborate.
Most importantly, avoid interrupting when your client is talking. Let him talk with a natural flow and trim the content during the editing. If your client is nervous or gets quite suddenly, there is no need to panic. It is common and happens with most of the clients. You need to keep your client at ease by giving him time to regroup.
Keep checking the camera and frame adjustment to record a quality video. You can ask your team or colleague to monitor the camera setup when shooting to avoid missing the crucial details.
Once you recorded the video, the next stage is editing to create a credible and enjoyable video testimonial. As you don’t shoot with the professional actor or actress for a video testimony, your subject may take longer to express their opinion. That is why you need to trim the video content to avoid losing the main point. Include content that adds true value and helps you captivate the audience.