Case Study
CLAS BC: Stand Informed Campaign Video

Creamy Animation produced this explainer video on how Stand Informed is confidential and widely accessible to people who have experience sexual abuse in BC. It walks them step-by-step through the intake journey, and ends with a clear prompt to call or email.
Project Overview
Why This Project Was Tough and Worth Doing
Stand Informed is a free service from the Community Legal Assistance Society of British Columbia that pairs survivors of sexual assault with trauma-informed lawyers.
The approach we took is tailored to Wistia’s research showing that 60-90 seconds is the optimal window for explainer engagement and that at roughly 60 % of viewers stop watching once a video crosses the two-minute mark.

The Challenge
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Key Activities |
Why the approach works |
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We had to convince viewers it’s safe to reach out. | Only 5 % of assaults are ever reported to police. Trust-building visuals and language were non-negotiable. |
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Script and pacing had to feel calm, validating, and optional—never directive. | Trauma-informed practice improves help-seeking outcomes for survivors. |
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We highlighted interpreters, virtual consults and zero-cost service within the first 20 seconds. | Language is a documented obstacle to justice; legal-aid policies single it out as a priority. |
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Visual metaphors, like open door, supportive hands, and plain-English copy replaced legalese. | CLAS BC’s own FAQs stress confidentiality paperwork and time-limits. |
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We capped run-time at 90 s; videos 1-2 min long lose just 4.9 % of viewers vs. 17 % for 5-10 min clips. |
Our Solution
Discovery & Insight |
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Script & Voiceover |
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Storyboards & Animatic |
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Illustration & Animation |
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Sound Design & Delivery |
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Concept & Storyboards
We worked with the CLAS BC team to nail down a clear idea for the video before we drew anything, following plain-language advice to start with simple, direct wording. Once the concept was approved, our artist sketched easy-to-follow storyboards so everyone could see how the story would flow.
We then checked each frame inside our studio to be sure the story made sense and used everyday words viewers would recognize. By the time the CLAS BC team saw the storyboard, they already looked close to the final art, which meant fewer changes later.
This disciplined review loop streamlined production, minimized rework, and ultimately delivered stronger, on-brand results for the Stand Informed video.






Design & Illustrations
Once CLAS BC approved the storyboards, we moved on to the final illustrations, following the step-by-step approval flow that keeps most video projects on track. Before creating the final illustrations we sent over several full-colour style frames—snapshots of the finished look—so the team could see exactly how the training video would look.
That early preview let them ask for quick tweaks to colours or details while updates were still fast and inexpensive. We then completed the remaining artwork, staying true to CLAS BC’s palette and fonts so the video lined up with their other materials. Check out our article on how to make training videos.





