#3) Slot in Paid Ads
As mentioned earlier, millions of people use social media platforms. Even if your brand communicates with the target audience through the right social networking platform, it might not benefit you if users have not heard about your brand before. This is when you need social media ads to notice your products before engaging with your audience.
Regardless of what networking platform you choose, you can always create advertisements to promote the business. It ensures higher visibility for a product among the relevant and potential target audience. Moreover, it further improves your opportunities to drive sales and leads from social media. Advertising via Instagram stories, for instance, offers an additional benefit to brands compared to traditional advertising.
An online fashion brand YOOX reported a 6 percent increase in its popularity after promoting products through stories. Also, the fashion retailer was able to improve ad recall by 11 –points using story advertisement. This is not the only example where brands could reap the benefits of social media ads. LoveBook is another famous brand that increased brand awareness and boosted conversion via Facebook advertising. The book publisher created numerous video ads and experienced three times boosted purchase rate.
Moreover, the brand had a 57 percent increase in ROI on the social media marketing cost. Investing in ad campaigns on Facebook, Twitter, or a sponsored post to reach a potential audience is an effective way to boost sales. You can also customize your social media ads by showing services users have viewed recently on your site. It will remind users about the products to make a purchase.
Thus, leveraging paid media to attract an audience can amplify your sales.