TikTok rolled out the ads feature on its platform in early 2019. As a new player on the scene, the app offers less competition for ad space compared to other social media platforms. Therefore, the Tiktok advertising cost is justifiably steep.
The social medium has biddable ads where businesses bid for ad slots on the platform. Tiktok can charge per click, per mille or per view.
Depending on the payment plan, advertising costs on the platform can run from thousands of dollars to hundreds of thousands. For native in-feed ads, you pay $10 for an impression. For such a payment plan, Tiktok requires you to pay for 600 impressions in advance.
In other words, you’re paying at least $6000 for the most basic of ad types. If you’re running a smaller in-feed ad campaign, you have to put up at least $500.
If you take a step up and consider greenlighting a hashtag challenge, you’ll part with $150,000 for each week you run that particular campaign. On the other hand, you pay $50,000 per day to run the brand takeover type of ads. Find out how much it costs to make an animated video here.