Tables of Contents
What is an Explainer Video?
What is an explainer video? Simply put, it is a short animated or live-action video that breaks down and simplifies a concept, product, or service. It aims to educate, inform, and engage viewers by presenting information in an easily digestible format.
These types of videos have become a powerful tool for businesses to effectively promote their products or services to their target audience. These concise and engaging videos serve the purpose of explaining complex concepts in a simple and compelling manner.
Here’s a video to answer your question
Instead of just talking about it, we thought it would be best create an explainer video about what an explainer video is. That’s a mouthful.
Types of Explainers
There are various types of explainer videos that cater to different needs and goals. The most common types include:
These are created using character animation which allows for creative and engaging visual storytelling. They can be highly engaging, colorful, and visually appealing. Some of the best videos use cartoon animation for more immersive stories.
Motion graphics videos combine elements of animation, typography, and graphic design to create visually appealing content with dynamic transitions and effects. This style of video is popular with animation studios that create video content for business.
These videos feature actors demonstrating products in action. They add authenticity and human touch to the message being conveyed and are used in corporate video content.
This type of video uses a whiteboard background with illustrations drawn in real-time. It gives the impression of an instructor explaining concepts on a whiteboard.
Screencast Videos
This type of video captures screen recordings to demonstrate how a product or software works. It is commonly used for tutorials or software demonstrations.
To wrap it up
Each type of video has its own unique advantages depending on the content being explained and the target audience’s preferences.
In conclusion, animated videos are an effective way to simplify complex ideas into easily understandable messages through visual storytelling techniques. Their versatility allows businesses to choose the right type that best suits their objectives while capturing the attention of their audience in an engaging manner.
