On the original musical.ly app, users could create and share lip-sync music videos of any length. On the original TikTok app, users could create and share short videos but without music. The merged app takes the best of both worlds to allow for a much broader scope for video creation including content such as dancing, magic tricks, silly pranks, lip-sync comedy, etc.
The new TikTok offers a wide selection of sounds and song snippets, special effects, filters, stickers, plus other video editing tools to make great, engaging content. Users can create and upload their own 15-second videos and can also upload longer videos that were created on their phones not in the app.
Users can also browse and react to other users’ content.
Why is this TikTok video-sharing app so popular?
Since its launch, TikTok has grown remarkably popular, amassing over 500 million monthly active users, with the U.S. topping the user country list at over 80 million downloads. This is mostly because the TikTop app has made video creation and video-sharing so easy and so much fun.
Users can record any mundane thing from their daily lives and upload instantly in an entertaining format using sounds and song snippets. Both making and watching videos take little time and effort thanks to the short format. Business can leverage this platform and create branded videos that will help build visibility without mentioning their production.
Furthermore, the videos start playing one after the other as soon as you open the app without even selecting one. This makes it very easy for users to keep watching random videos on the app for hours. However, TikTok has also added a feature that alerts you once you spend over two hours on the app – very important today as a healthy balance between digital and offline life is getting more attention.
Tik Tok has also grown incredibly popular because of how well it has borrowed and combined features from other social media apps that were/are popular with young people, making it very intuitive to use for Gen Z users as well as anyone who has spent time anywhere else in the social media world:
TikTok has also capitalized on the “challenges” trend which really took off with the wild success of the #InMyFeelingsChallenge, a viral dance craze sparked by the hit Drake song. The word “challenge” has come to mean a video format (often centered on a song) that fans create countless renditions of, under a chosen hashtag. TikTok usually has a handful of these challenges trending on its app at any given time.
The app also regularly leverages celebrities and influencers to attract attention to its platform and generate viral content on it. TikTok has promoted itself to local audiences using paid partnerships with local celebrities including TV personalities such as Jimmy Fallon in the U.S. and Kinoshita Yukina in Japan, as well as social media celebrities like Kaykai Salaider in Thailand and Aashika Bhatia in India.
Another important factor that has propelled TikTok’s popularity is its strong focus on localized content. Despite its global reach it runs local contests and uses localized hashtags to capitalize on local trends. This makes it very useful for social media marketing which heavily relies on targeting specific audiences