How long does the average human live? It turns out, that number is 25,915 days. In this entry in our video marketing examples list, Reebok uses this number to evoke a sense of urgency in the viewer as the main character counts backward from old age until they are a baby.
The idea is to show the viewer that they can do so much more with the time they have. The video ends with a thought-provoking statement – “Honor the Body You’ve Been Given.”
It also adds a call to action, prompting you to calculate your days. The combination of urgency and a call to action make this video especially effective.