Larry Mutenda
Software is sometimes hard to understand and also difficult to explain to your customers.
A SaaS explainer video is often the most efficient way to provide real world examples that get people saying, Oh! I get it now—sign me up.
Sounds easy right? Not quite.
If you fail to demonstrate value, customers will not buy. On the other hand, a well thought out and perfectly executed explainer video will help people understand the problem you solve, and what they’ll be able to achieve with your app or platform.
When promoting your product online, your video has the first six seconds to grab attention. If people don’t “get” what your product does right away, they’ll move on. A well-produced SaaS explainer video helps turn prospects into paying customers.
A SaaS explainer video is a short video, typically 1-2 minute video, designed to help people understand a Software-as-a-Service product. SaaS videos make it easy to understand what problem the software solves, how it works, and why you should use it.
The best SaaS explainer videos use a storytelling approach that identifies the problem and ties it to the solution.
In essence, a SaaS explainer video serves as a visual elevator pitch for your software. It presents the core idea and value of the SaaS product in an easily digestible way.
Where attention spans are short, a SaaS explainer video is your chance to captivate and educate potential users fast. For SaaS companies, an explainer video is no longer optional, and can be a game-changer for your product.
Software platforms can be complex, with technical details that might confuse or overwhelm potential customers. A software explainer video distills those complexities into a clear, concise narrative.
By using analogies, visuals, and simple language, it ensures viewers grasp your product’s value proposition quickly.
Videos are engaging by nature. A well-crafted SaaS video uses motion, storytelling, and sometimes humor to keep viewers hooked. This means people are more likely to hear your entire message.
The combination of visuals and audio caters to multiple learning styles, making it easier for your key points to stick.
Explainer videos allow you to demonstrate how your SaaS product works in a real-life context. You can walk viewers through a common problem and show how your software solves it, step by step.
This visual demonstration makes the benefits more concrete. Seeing a feature in action, even in simplified form, can be far more convincing than reading about it.
A SaaS explainer video also injects personality into your brand. Through style, tone, and storytelling, you can convey your brand’s vibe – whether it’s fun and quirky, professional and trustworthy, or cutting-edge innovative.
A bit of brand personality can give you a competitive edge in a crowded market by making an emotional connection with viewers.
In short, a SaaS explainer video educates your audience efficiently, boosts your marketing efforts, and enhances your brand image. It’s like having your best salesperson give a perfect pitch to every single potential customer.
Given how fast-moving and competitive the SaaS world is, an explainer video can truly elevate your product above the noise and persuade viewers to take that next step – whether it’s signing up for a trial or scheduling a demo.
As a top explainer video company, we specialize in creating engaging videos for SaaS and technology companies. We help translate complex software platforms into videos that explain value with simplicity and clarity.
We craft scripts that speak directly to your user’s pain points, visuals that reflect your brand, and calls to action that drive conversions.
Since 2009, we’ve worked with hundreds of SaaS teams to highlight pain points and show, simply and creatively, how their products solve them. You may find a SaaS explainer video platform for free DIY projects, but for professionally made videos, we can help.
Our track record speaks for itself. Creamy Animation has helped dozens of tech startups and SaaS companies achieve their goals through video. Our clients’ success is our success.
For example, the explainer videos we created for Blockdaemon and Skyflow helped those companies secure major funding rounds (Blockdaemon’s series funding reached over $420 million, and Skyflow raised $30 million in Series B).
Another client, CoPilot AI, not only raised $5.8 million after using their video – they’re still using that same video four years later because it continues to deliver value. These are just a few cases among many.
In this article, we’ve rounded up standout SaaS explainer videos—from startups to tech giants—that get product storytelling right and deliver results.
Blockdaemon provides blockchain infrastructure, and their explainer video had the critical task of conveying what the platform is and why the world’s largest financial institutions trust it.
Creamy Animation created a flagship product launch video that clearly illustrates Blockdaemon’s value – from its secure infrastructure to its global scalability. The video uses a compelling narrative to explain why Fortune 500 enterprises, banks, and custodians rely on Blockdaemon, positioning the platform as a cornerstone of blockchain tech.
As a result, Blockdaemon’s video helped inspire confidence and contributed to the company raising over $420 million in funding. It’s one of the best product launch videos we’ve produced to date, demonstrating how a well-crafted SaaS explainer can excite investors and customers alike.
CoPilot AI is a SaaS platform that automates LinkedIn lead generation, and its explainer video makes a complex, AI-driven solution feel simple.
We created a concise company introduction video to showcase how CoPilot’s artificial intelligence ignites conversations with prospects and turns those leads into real customers.
The animation balances simplicity and sophistication – clearly conveying CoPilot’s value proposition without oversimplifying the technology. This SaaS intro video demonstrates how automating outreach can save time and boost sales pipelines.
Leveraging our SaaS video production services, the impact of CoPilot’s video has been tangible: the startup raised $5.8 million and still uses the product overview video we created years later. It’s a prime example of an explainer video with lasting value.
Instead of long product tours or pages of features, you give prospects a quick “aha!” moment that makes them want to learn more.
Slack’s explainer video addresses a problem nearly everyone can relate to: disjointed communication and information scattered across emails, chats, and apps.
The video introduces Slack as the solution to workplace chaos by showing how it consolidates various forms of communication into a single platform. Through a narrative-driven scenario, viewers see a team struggling with messages and files everywhere, and then see how Slack brings order – channels for conversations, easy file sharing, and seamless collaboration.
Notably, Slack’s video uses a mix of live-action footage and motion graphics to keep things interesting. This combination adds a human touch (real people working together) while visually demonstrating Slack’s interface and features. The result is an explainer that is both relatable and informative.
By the end, the audience understands how Slack can improve productivity and why millions of users consider it indispensable for teamwork. (Fun fact: Slack’s creative approach to video – blending real-world and animation – helps it stand out and feel refreshing to watch.)
Contruent offers a SaaS platform for managing mining industry projects – a niche and traditionally offline field.
We took a storytelling approach in Contruent’s explainer video, using cinematic 3D motion graphics to show how SaaS is transforming the way large engineering projects are run. The video tugs at the heartstrings of project managers by highlighting the frustrations of traditional project tracking (missed updates, siloed data).
It then reveals how Contruent solves these pain points with an efficient, cost-effective project management platform tailored for mining operations. By combining emotional storytelling with clear visuals of the software in action, this video engages a specialized audience.
It’s effective because it connects with the viewer’s daily challenges and then presents a solution, all in an easy-to-follow narrative. Contruent’s explainer is a great example of how to connect with a target industry and demonstrate real-world impact through SaaS.
Zendesk’s explainer video manages to showcase the platform’s customer service ecosystem under two minutes. It’s a textbook example of clarity. The video introduces Zendesk as a comprehensive solution that tackles the big challenges in customer support – from managing inquiries across channels to keeping customers happy.
In a concise narrative, we see how Zendesk brings everything together: support tickets, knowledge bases, live chat, and integrations with other apps all unified on one platform. For a SaaS product with many facets, the video does an excellent job showing how Zendesk streamlines support without overwhelming the viewer.
There’s a moment highlighting how Zendesk even pulls in data and collaborators from other systems, underscoring its flexibility. This is the kind of explainer that not only pitches a product, but subtly advises your SaaS company should consider a similar strategy.
By demonstrating how effortlessly Zendesk solves customer service pains, it inspires confidence that adopting Zendesk could similarly transform your own support operations. In short, it’s an efficient, elegant communication of Zendesk’s value.
Skyflow is a data privacy vault platform that needed to clearly articulate its value proposition – isolating and protecting sensitive customer data. In Skyflow’s startup pitch video, we broke down how their zero-trust data vault secures personal information for fintech and health apps.
The video uses straightforward storytelling and visuals to explain how Skyflow’s solution simplifies data privacy compliance and integration. It resonates with viewers by emphasizing security and trust, without overwhelming them with technical jargon.
This clarity paid off: Skyflow’s explainer video helped them raise $30 million in a Series B funding round in 2024. Even three years later, the company still uses the same video, which has garnered over 360,000 views as it continues to tell their story. Skyflow’s case proves how a well-crafted SaaS video can successfully support fundraising and remain relevant over time.
GitHub’s explainer video succeeds by making a technical platform feel universally relevant. Using a clean and simple animation style, the video spotlights GitHub’s essential benefits and features in a way that anyone can understand.
It forges an instant connection with viewers through relatable examples – emphasizing that in today’s world, every company can be considered a software company. Unlike many SaaS videos that focus narrowly on features, GitHub’s marketing video highlights the platform’s wide appeal.
It shows how developers, students, and even large organizations all collaborate on GitHub, underpinning projects that range from basic algorithms to ambitious space missions. This broad appeal is ingenious: the viewer is left with the impression that GitHub is a foundational tool for innovation everywhere. The storytelling is inspiring and inclusive. This video is one of the most viewed YouTube videos for a SaaS product.
For a product often seen as developer-centric, the video expands the audience by conveying that GitHub is for everyone building something – reinforcing its brand as a global platform for creation and problem-solving.
Dr. Bill’s explainer video addresses one of the biggest pain points in the healthcare industry – the tedious and error-prone process of medical billing. The video begins by illustrating a typical day in a busy medical practice, showing overwhelmed doctors and office administrators dealing with piles of paperwork and complex billing codes.
It then introduces Dr. Bill as an intuitive SaaS platform designed to automate and simplify the entire billing process. Through a combination of clean, modern animation and relatable storytelling, the explainer demonstrates how the software streamlines claims, reduces errors, and accelerates reimbursement cycles.
The video emphasizes the tangible benefits for healthcare professionals: more time spent with patients, less stress managing paperwork, and a dramatic reduction in administrative tasks. It also highlights user-friendly features like real-time claim tracking and automated reminders. For clinics and practitioners looking to improve operational efficiency, the video makes a compelling case for adopting Dr. Bill.
By focusing on both emotional appeal and clear functionality, the explainer builds trust in the platform and positions it as an indispensable tool for modern healthcare practices. This well-crafted approach makes Dr. Bill’s video a benchmark for SaaS solutions in the healthcare sector.
AlphaMap is described as the “Google Maps of commercial real estate,” and its explainer video lives up to that idea. Using a blend of friendly cartoon-style animation and modern motion graphics, we brought AlphaMap’s mapping platform to life on screen.
The video opens with the problem – how fragmented and tedious commercial real estate research can be – and then shows how AlphaMap aggregates property data from all 50 states into one interface. Viewers see how real estate professionals can effortlessly access parcel information, ownership details, and market data to make informed investment decisions.
By visually comparing the old way versus the new, the video makes AlphaMap’s value immediately clear. It’s engaging and informative, turning what could be a dry data product into a compelling story of efficiency.
For anyone in real estate, this SaaS demo video effectively illustrates how AlphaMap is a game-changer in their industry.
Webflow’s live action explainer video takes a creative approach: it asks us to imagine if everyday problems played out like frustrating web design issues. In a series of clever analogies, common daily tasks start “malfunctioning” – mirroring how using traditional web design tools can feel when elements won’t align or things mysteriously break.
This immediately hooks the viewer with humor and relatability. Webflow is then presented as the game-changing solution: a platform where those headaches disappear and your web design vision can finally materialize seamlessly.
Without delving into technical minutiae, the live action video educates potential customers on Webflow’s core benefit – the power to build custom websites without code – and does so in a memorable way.
The tone is empowering: the end, even someone unfamiliar with web design understands that Webflow makes web creation easier and more intuitive.
It’s a standout example of how to highlight a product’s value by connecting with the viewer’s frustrations and then satisfying them with a solution.
Asana’s video opens with a scenario that immediately resonates: anyone can find themselves managing a project these days, not just official “project managers.” This sets a welcoming tone – Asana is for everyone, not a select few. The explainer goes on to cleverly show how Asana brings order and flexibility to project management.
Through animated vignettes, we see team members juggling tasks and unexpected challenges popping up (which, let’s face it, happens in every project). Instead of getting derailed, the narrative assures us that with Asana, even surprises won’t throw your project off track. It’s both a demonstration and a promise.
The video’s strength lies in how it visualizes project coordination: tasks moving across boards, deadlines adjusting, teammates communicating – all in a fluid, simplified way. This makes viewers feel that Asana can make their work-life easier and less stressful. It’s an engaging example of showing software benefits through story.
By emphasizing inclusivity (“anyone can be a project manager”) and showing how Asana adapts to change, the video positions Asana as a reliable partner in an unpredictable work world. For any team overwhelmed by complexity, this explainer offers a glimpse of relief.
Testbox’s explainer video tackles the complicated, time-consuming process of choosing new software for an organization. It begins by showing a familiar scenario: teams spending weeks researching, setting up free trials, and debating which tool to choose – all while losing valuable productivity.
The video then introduces Testbox as a platform that eliminates this inefficiency. Through well-designed motion graphics, it demonstrates how Testbox allows users to try multiple SaaS tools side by side in a fully configured sandbox environment, replicating real-world use cases.
This approach gives decision-makers hands-on experience with different products without the traditional barriers of setup or onboarding. The explainer highlights how this method reduces risk, accelerates evaluation, and improves confidence in selecting the right software solution.
By the end, the video leaves a clear impression: Testbox turns a painful selection process into a streamlined and informed experience. It’s a strong example of how animation can make even a technical procurement platform engaging and easy to understand.
Adobe took an interesting approach with its Creative Cloud explainer: instead of focusing on one software, the video highlights the entire spectrum of creative tools available under Adobe’s SaaS offering.
Using vibrant visuals and whiteboard animation, it showcases a day-in-the-life of a creative professional whose needs range from graphic design to video editing to UX design. As the animation unfolds, we see how Adobe’s suite caters to each of those needs seamlessly under one subscription.
This video is great at conveying diversity and unity – the diversity of tools (Photoshop, Illustrator, Premiere, etc.) and the unity of them being in one cloud ecosystem. For the viewer, even if they aren’t a designer, it’s impressive to see how many problems Adobe Creative Cloud can solve in the creative process. The pacing is energetic, and the visuals are engaging, reflecting the creative spirit of the brand.
By the end, you understand that Adobe’s SaaS offering isn’t just software; it’s a creative toolbox that covers every imaginable aspect of bringing ideas to life. This inspires viewers (especially creative teams and businesses) to consider the value of that comprehensive toolkit.
Microsoft’s explainer video for the Office 365 suite proves that sometimes less is more. They didn’t rely on cartoon characters or over-the-top animations. Instead, the video zeroes in on the actual user interface and experience of using Office apps.
We see documents being edited in real-time, data being shared, and presentations coming together – all set to an upbeat music track that guides the flow. This straightforward approach brilliantly underscores the message: Office 365 makes you more productive, plain and simple.
The absence of fluff means the viewer isn’t distracted – they’re seeing the product do what it does best. And the background music adds just the right emotional lift, making the visuals feel inspiring rather than like a dry demo.
One particularly effective aspect is how the video paints a picture of the near future, one where images and videos seamlessly answer our questions (hinting at intelligent features within Office). It’s aspirational.
Overall, Microsoft’s video resonates because it uses clarity and focus to build excitement around everyday software. It shows that even without flashy characters, you can create one of the best explainer videos by highlighting real product benefits in an engaging way.
Discord’s explainer video brilliantly captures the essence of what makes the platform special – the feeling of casual, human connection in an online community. The video begins by simplifying what Discord is: a unified place for group communication and collaboration.
It showcases features like servers (communities) and voice channels in a very approachable manner. To make it relatable, the video likens a Discord voice channel to friends hanging out on a couch chatting – a perfect analogy that turns a tech concept into a familiar scenario. As it progresses, the video highlights versatility: how you can jump from a voice chat to video streaming or screen sharing effortlessly, as if you’re all in the same room working or playing together.
Humor is woven throughout – from playful character interactions in the animation to dramatizations of a lively debate on a voice channel. This keeps the viewer engaged and smiling. By the end, the core message is clear: Discord isn’t just an app, it’s a place where your group can feel together even when apart.
For anyone unfamiliar with Discord, the video removes the mystery and replaces it with an understanding that it’s easy and fun to use. It’s an excellent SaaS explainer that not only informs but also conveys the culture and vibe of the platform, which is key to Discord’s brand.
Augmentt’s explainer video shines a spotlight on the growing challenge of managing and securing SaaS tools across an organization. The animation starts with the risks of shadow IT and data breaches caused by a lack of visibility into app usage.
Then it introduces Augmentt as the all-in-one solution for IT teams to monitor, secure, and control SaaS applications from a single dashboard.
The video explains how the SaaS platform centralizes app discovery, streamlines compliance reporting, and strengthens security through actionable insights. By using a combination of clean data visualizations and a clear narrative, it shows how the platform reduces complexity for IT leaders and administrators.
This video resonates because it doesn’t just highlight features; it underscores the peace of mind that comes from having control and visibility in a constantly evolving SaaS environment. For IT professionals looking for clarity and oversight, the video positions Augmentt as an indispensable partner.
SoFi’s explainer video tackles a topic that many young adults find stressful – credit card debt – and it does so with empathy and clarity.
The video opens with a nod to millennial life and the financial challenges that often come with it. It dispels some common misconceptions (perhaps the idea that all millennials are careless with money) and then moves to the heart of the matter: debt is tough, and traditional solutions haven’t made it easier.
This sets the stage perfectly for introducing SoFi. The explainer shows how SoFi offers a beacon of hope – refinancing high-interest debt into something manageable, with a plan to pay it off. The narrative is straightforward and hopeful. Through simple graphics (like balances going down over time) and a friendly voiceover, it explains how SoFi’s tools and services can simplify complex financial situations.
What makes this video compelling is the tone; it’s not lecturing, it’s encouraging. It acknowledges the audience’s struggles and then positions SoFi as an ally that’s here to help, not judge.
By the end, viewers likely feel a sense of relief and optimism that with the right help, they can gain control of their finances. It’s an excellent example of a SaaS (or in this case, fintech) video that connects on a personal level and builds trust through understanding.
Grammarly’s explainer video is a love letter to the writing process. It starts by directly addressing the viewer (perhaps a student or a professional) with a scenario everyone knows: needing to write something important, like an email or essay.
The video then demonstrates how Grammarly becomes your always-available writing companion, helping to ensure your thoughts are communicated clearly and flawlessly. It’s a great approach – rather than just saying “it checks grammar,” the video shows various contexts (an email, a report, a social post) where Grammarly gently assists.
The visuals are lively and creative, turning sentences and words into animations that morph as corrections are made. This keeps things interesting for the viewer. The tone is empowering and positive; you get the sense that Grammarly is there to support your creativity, not replace it.
One line frames it perfectly: it portrays Grammarly as the friend who helps your ideas shine by polishing the words. For anyone who’s ever felt nervous hitting “send” on an important message, this video hits home. It’s engaging, reassuring, and clearly communicates Grammarly’s value.
By the end, viewers are likely thinking, “I could use that.” – which is exactly what a top-tier SaaS explainer should accomplish.
Typeform’s video is all about turning something ordinary (forms and surveys) into something engaging and human. It starts by introducing a world where interactions feel personal even when they’re online forms.
The video creatively depicts the transformation of a dull, static form into a friendly, conversational experience. For instance, instead of a clunky survey with endless fields, we see a clean, one-question-at-a-time interface that feels like a dialogue. This visual storytelling reinforces Typeform’s core idea: by making forms more people-friendly, you get better responses and build a connection.
The explainer highlights features like quizzes and even asynchronous video responses, showing how these tools elevate digital interactions into genuine human connections. One striking element is the use of animation to personify the form itself – questions popping up as if they’re talking to you.
It’s memorable and effectively drives home the benefit of using Typeform (higher engagement and completion rates). For anyone who has been bored or annoyed by a form, this video is a breath of fresh air. It positions Typeform not just as a software tool, but as a philosophy: treat people kindly online, and they’ll happily respond.
That’s a powerful message, delivered in a concise and visually appealing way.
The Me Company explainer video introduces viewers to an innovative SaaS platform designed to help small businesses manage operations with confidence. It begins by painting a vivid picture of the struggles entrepreneurs face when trying to juggle finances, customer relationships, and growth strategies all at once.
Through a narrative-driven approach, the animation illustrates how Me Company consolidates these critical tasks into one user-friendly platform. The explainer focuses on time savings, simplicity, and clarity – three things busy founders value most.
The animation style reflects the company’s modern, approachable tone, making complex business management tools appear less intimidating.
Key features such as automated invoicing, performance dashboards, and integrated communication tools are presented clearly, showing exactly how they fit into a founder’s daily workflow.
By the end of the video, viewers see the transformation from chaos to control, understanding how Me Company empowers entrepreneurs to focus on growing their vision rather than getting stuck in daily operations. This video works as both an introduction to the platform and a motivating story for anyone looking to simplify their business journey.
Hootsuite’s explainer video pulls you in by describing a scene that’s all too familiar: the social media frenzy. People are glued to their phones, influencers are everywhere, trends change overnight – and businesses feel like outsiders trying to crash the party.
This narrative instantly frames the problem: how can a business possibly keep up and be heard in this noisy social world? The video then introduces Hootsuite as the ultimate invitation to the party.
Through fun visuals, it shows how Hootsuite helps organizations step confidently into the social media scene. Scheduling posts, engaging with followers, tracking trends – all these capabilities are illustrated as leveling the playing field for a business among individual content creators.
The storytelling is almost whimsical, likening social media to a giant digital soiree. This makes the explainer memorable and even entertaining. Yet, it very clearly communicates Hootsuite’s value: it simplifies and centralizes social media management so businesses can truly participate and succeed.
By the end, the viewer is left thinking that with Hootsuite, navigating social media could actually be fun (or at least far less daunting). It’s a standout SaaS video example for any platform that empowers users in a seemingly overwhelming environment.
This entry from Google isn’t selling a single product – it’s selling an idea and the Google ethos. The video feels more like an inspiring short film than a typical SaaS explainer. It presents an engaging news-style montage of individuals and organizations tackling big global and community challenges.
Through quick cuts and a narrative voice, we see problems introduced – climate issues, social barriers, health crises – and then see how people are innovating to solve them, often with the help of technology. The unspoken hero is Google’s ecosystem (tools like Google Workspace, Cloud, etc., that likely empower these projects), but the video smartly keeps the focus on the human stories.
The emotional hook is strong: it imagines starting your day with optimism and hope, seeing stories not of problems but of solutions. By emphasizing these solution stories, the video indirectly highlights Google’s role in enabling positive outcomes without needing to explicitly showcase products.
It’s worth watching because it inspires the audience – it makes you associate Google with progress, innovation, and goodness. As a SaaS or tech brand video, this approach builds a lot of goodwill. It reminds viewers that technology is ultimately about people and the amazing things they can achieve. In terms of marketing, it’s a subtle yet powerful way to strengthen brand loyalty and show the purpose behind the platform.
Claimwell’s explainer video highlights a platform designed to simplify the insurance claims process for healthcare providers. The video begins with a depiction of time-consuming and error-prone claims management.
It then demonstrates how Claimwell automates the process, minimizes denials, and accelerates approvals. Using a clean and straightforward animation style, the video explains key features like claim tracking, reporting, and compliance management.
For healthcare professionals seeking to streamline their revenue cycle, the explainer offers a clear view of how Claimwell reduces workload and optimizes reimbursement, ultimately helping medical practices focus more on patient care and less on administrative headaches.
Pipedrive’s video hooks viewers from the first line: “Pipedrive is not just any CRM; it was designed by salespeople, for salespeople.” That immediately sets Pipedrive apart and establishes credibility – who better to make a sales tool than experienced sales pros?
The video uses this angle masterfully. It starts by acknowledging that sales teams have unique needs and challenges, and then it positions Pipedrive as a CRM that truly understands and caters to those needs.
The explainer is visually engaging, highlighting Pipedrive’s clean interface and how easy it is to track leads, pipeline stages, and follow-ups. One effective moment is when it illustrates how Pipedrive keeps teams organized and focused regardless of location – implying remote and distributed teams thrive with it. The narration builds to a mini pay-off: the result?
More efficiency and more sales. This gives a sense of cause and effect that is very persuasive. Another strength of the video is how it balances feature highlights with benefits: we see features (like visual pipelines and drag-and-drop deals), but the voiceover emphasizes outcomes (like staying aligned on goals and closing more deals).
It’s a concise, credibility-driven piece that would make any sales professional at least curious to try the tool. In the crowded CRM market, Pipedrive’s explainer stands out by speaking the salesperson’s language.
Twilio’s motion graphics video captures the essence of modern communication APIs and the value they bring to businesses across multiple industries. The video starts with a simple yet compelling scenario – businesses struggling to stay connected with customers across different channels.
Through dynamic animation and visually engaging transitions, the explainer introduces Twilio as a platform that empowers organizations to build customized communication solutions. It highlights features like SMS, voice, chat, video, and email integrations that companies can tailor to create exceptional customer experiences.
What makes this video stand out is its ability to simplify a developer-focused tool for a wide business audience, making it clear that Twilio provides the building blocks for personalized communication.
The design uses vibrant motion graphics to showcase flexibility, scalability, and ease of integration. By the end, the viewer understands how Twilio transforms customer engagement by enabling seamless, multi-channel communication workflows, ultimately driving customer satisfaction and retention.
Empowered Startups’ explainer video focuses on the resources and mentorship programs it offers to help aspiring entrepreneurs succeed.
Through a narrative-driven story, the video walks viewers through the journey of taking an idea from concept to a thriving business with the support of Empowered Startups. It explains how the program connects founders with funding, expertise, and networking opportunities, all while simplifying the complexities of building a company.
The animation style is friendly and motivational, inspiring viewers to take the next step in their entrepreneurial journey.
This video is a powerful example of how storytelling can make abstract concepts like mentorship and startup incubation feel accessible and exciting.
Elastic’s explainer video focuses on the company’s ability to help organizations make sense of vast amounts of data in real time. Through smart use of motion graphics, the video demonstrates how Elastic enables businesses to search, observe, and secure data across multiple systems.
It visualizes data pipelines and dashboards in a way that makes a complex technical solution accessible and appealing to both technical and non-technical audiences.
The story progresses by highlighting common business challenges, like siloed data and slow insights, then showing how Elastic brings speed, transparency, and actionable intelligence to the table.
The video uses clean, minimalistic animations and icons to convey the product’s power while keeping the message concise. This explainer successfully positions Elastic as a vital partner for companies looking to gain clarity from their data.
SAP’s motion graphics explainer takes a fresh approach to presenting enterprise software solutions. It opens with scenes of companies managing massive operations and struggling to align processes across departments.
The animation uses clean lines and a professional design style to illustrate how SAP integrates business functions like finance, HR, logistics, and analytics into a unified platform.
The video highlights the scalability and adaptability of SAP’s ecosystem, focusing on how these solutions enable companies to make data-driven decisions, improve efficiency, and innovate at scale.
By distilling complex enterprise processes into a clear and relatable story, the video makes a strong case for how SAP supports digital transformation and operational excellence.
Spline’s explainer video showcases how its 3D design tool empowers creative professionals to build interactive 3D designs directly in their browser.
The video opens with familiar creative struggles – slow workflows and overly technical 3D tools – and then introduces Spline as a simple, intuitive alternative.
Using engaging and playful motion graphics, it walks through how users can create, edit, and share 3D scenes in real time without the steep learning curve.
This video is impactful because it highlights the accessibility and collaboration benefits of Spline, positioning it as a game-changer for designers who want to bring 3D content to life quickly and efficiently. The visuals effectively capture the product’s creativity and energy.
Usherpa’s explainer video focuses on streamlining client relationship management for mortgage and real estate professionals. It begins with a scenario showing how challenging it is to track leads, manage customer communication, and stay on top of follow-ups. Then it shows how Usherpa brings all these tasks into one easy-to-use platform, enabling professionals to save time and increase their sales efficiency. The video emphasizes the benefits of automated marketing, intelligent CRM tools, and detailed analytics. Through engaging animation, it demonstrates how Usherpa helps professionals build stronger relationships and close more deals. This explainer is a strong marketing tool for the real estate and mortgage sector, turning a complex sales process into a clear and streamlined workflow.
Minima’s explainer video focuses on the unique value of their blockchain protocol, which enables decentralized and scalable applications.
The animation illustrates how Minima differs from traditional blockchain solutions by highlighting its lightweight architecture and focus on decentralization. It begins by describing the issues with conventional blockchains – inefficiency, lack of scalability, and central points of control – before presenting Minima as the innovative solution.
Through clean, technical visuals, the video explains how Minima creates a peer-to-peer network that is efficient and secure while putting users fully in control.
It’s an excellent example of how motion graphics can take an advanced technical concept and communicate it in an accessible way for developers, enterprises, and blockchain enthusiasts alike.
Creating a high-quality SaaS explainer video is deceptively challenging. On the surface, it might seem like something you could whip up with basic tools – after all, it’s just a short video, right? In reality, doing it yourself (or even with a small internal team) can be tough.
One reason is that simplifying complex software into a clear message takes skill and experience. It’s easy to either oversimplify (and lose important nuances) or over-complicate (and confuse the viewer).
Professional explainer videos benefit from specialists: scriptwriters who know how to engage and inform in a short span, designers/animators who can create custom visuals that reinforce the message, voice actors who add the right tone, and sound designers who ensure it’s polished.
Without that expertise, a DIY video might come across as low-quality or unclear, which could do more harm than good for your product’s image. That said, for very early startups or shoestring budgets, there are templated tools and freelance options that can produce decent results – just be prepared to invest a lot of time coordinating and refining.
In summary, it’s not “easy” in the sense of achieving a truly impactful video; that’s why many companies partner with experienced studios like us to make sure it’s done right.
Aim for about 60-90 seconds. That length (roughly 1 to 1.5 minutes) is often the sweet spot. It gives enough time to present a problem, introduce your solution, cover a few benefits, and finish with a call-to-action – without testing the viewer’s patience.
Attention spans online are short. In our experience, if a video goes much beyond 2 minutes, you’ll see a significant drop-off in viewers who watch it all the way through. There are exceptions, of course.
If your product addresses a very complicated problem or you have multiple audiences to speak to, you might need a 2-minute or even 3-minute video. But you should only use a longer format if every additional second is truly adding value and necessary explanation.
A good practice is to create the shortest version of the video that still feels complete. If that turns out to be 75 seconds, great. If you can manage in 45 seconds (rare, but some super-simple apps do), that’s fine too.
There’s also a strategy of doing a short version and a long version – for instance, a 60-second overview and a 2.5-minute extended explainer – but if you’re just starting, pick one target length and nail the content.
To sum up: keep it as short as possible, but don’t sacrifice clarity. For most SaaS explainers, 60-90 seconds hits the mark of being informative yet digestible.
The best animation style is one that fits your brand and effectively communicates your message. There’s no one-size-fits-all, but here are a few popular styles:
2D Motion Graphics
This is a very common style for SaaS explainers. It involves flat graphics and icons moving around – great for illustrating abstract concepts (like “cloud software” or “data flows”). It tends to look modern and clean, which suits a lot of tech brands.
Character Animation
This style introduces cartoon or simplified characters to act out scenarios. If you want to add a human touch or humor, character animations can be effective – e.g., showing “Bob the marketer” struggling with a task until he finds your product. This can make your story more personable.
Whiteboard Animation
This is where illustrations are drawn on-screen (as if on a whiteboard) as the narration goes on. It has an educational, straightforward feel. It can work if you’re going for a no-frills, explanatory vibe, though it’s less used now than in the past for SaaS.
3D or Isometric Graphics
Some videos use 3D elements or an isometric design (which gives a 3D-ish look to 2D). This can make your video feel a bit more premium or futuristic – useful if your product is about complex tech or if you want to wow with visuals. Just be careful: flashy 3D should not overshadow clarity.
Screencast elements
For particularly UI-focused products, it’s common to show portions of the actual UI. Often, these are not raw screenshots but rather simplified, zoomed-in versions of the interface animated in a clean way. This grounds the video in reality and can build trust (“oh, that’s what the app actually looks like”).
Often, the best videos mix styles. For example, you might primarily use motion graphics but include a character for the “user” and a couple of simplified UI shots to show the product. The key is consistency in look-and-feel and alignment with your brand (color scheme, tone, etc.).
If your brand is playful and light, a whimsical character animation might fit. If your brand is more corporate and serious, a sleek motion graphic with your brand’s iconography might be better.
In our experience, 2D motion graphics with a touch of character or product UI is a winning combo for many SaaS explainers – it’s engaging yet clear. But ultimately, the content of the video is more important than the style. A variety of styles can work as long as the message is delivered effectively.
In a nutshell, include the problem, solution (your product), key benefits, and a call-to-action. Start by identifying the main problem or pain point your audience faces (this hooks the viewer).
Next, introduce your SaaS product as the solution – this is where you give your elevator pitch, describing in very simple terms what your software does. Then, focus on 2-3 key benefits or outcomes your product provides.
These should align with what your target users care about (for example: saving time, saving money, increasing sales, improving collaboration, reducing errors, etc.). It’s often effective to weave these into a mini story or use case scenario. Visualize how life is better or work is easier with your product in the picture. Additionally, if you have any very unique feature that’s a big selling point, you can mention it, but be careful not to fall into feature-dumping.
You’re not aiming to list everything, just the most compelling points. After showcasing the benefits, close with a strong call-to-action (“Start your free trial,” “Watch a full demo,” “Contact us to learn more,” etc.), so viewers know what step to take next. Optionally, as mentioned in the tips, you can include a dash of social proof if it fits naturally (like “Join 5,000 teams using [Product]”).
And don’t forget branding: include your company/product name and logo clearly, especially at the end. Essentially, the explainer video should answer: What is it? Who is it for? Why is it valuable? – and then guide the viewer on where to go next.
The best SaaS explainer videos are short, engaging stories that showcase what a software product does and why it matters. As we’ve seen in the examples above, a great explainer video uses clear messaging and purposeful visuals.
Ready to create a SaaS explainer video that works wonders for your business? Get in touch with us – we’d love to help you craft a video that turns viewers into customers.