Creative content that appeals to a younger generation can be a hit and miss sometimes. With ever-changing interest and cultures, you need to make sure you’ve done enough research to understand your audience, and the best way to connect with them.
In partnership with the YWCA team, who are the subject matter experts, we were able to come up with stories that were easy to follow. The videos were able to deliver each topic in a simple but captivating way.
We proposed a modern and organic look, while maintaining continuity between the video and the content they were already using. The final result was a series of vibrant graphics and animations that were captivating and informative.
The training videos talked about the joys and dangers of being online, and how young people can join in the fight against online hate.
