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Case Study

2D Explainer

Online hate,
met with action.

A 2D explainer for YWCA Canada’s BlockHate project. It helps young people recognize online hate and shift from anxiety to awareness and action.

Client

YWCA Canada

Style

2D Animation

Runtime

1:31

meet the young people online

01

The Challenge

YWCA Canada needed to talk to young people about online hate without scaring them off. The topic is heavy. It covers fake images, stolen personal information and harassment. The video also had to name who is targeted most, with care, and still end on hope.

02

Our Solution

We started in a park with young people on their phones. The mood shifts as hate messages appear and one girl falls into a dark place. Her friends step in to comfort her. Threats like phishing and ransomware get simple visual forms. The story returns to a safe, joyful online life and closes on the BlockHate project across Canada.

the story in eight moments

From fear to awareness

The script moves from connection to harm and back to hope. Here is the path it takes, frame by frame.

YWCA Canada final animated frame, panel 1
1

Connected

Digital lives start out exciting.
YWCA Canada final animated frame, panel 3
2

Likes and hearts

So many ways to connect.
YWCA Canada final animated frame, panel 4
3

The shift

Hate shows up in the feed.
YWCA Canada final animated frame, panel 6
4

Overwhelmed

Hate icons close in.
YWCA Canada final animated frame, panel 7
5

Not alone

Friends step in to help.
YWCA Canada final animated frame, panel 9
6

Know the risks

Hackers, phishing and viruses.
YWCA Canada final animated frame, panel 11
7

Safe and joyful

The internet can still be good.
YWCA Canada final animated frame, panel 13
8

BlockHate

Youth across Canada build resilience.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 7
SketchPanel 7
Final animated frame, panel 7
Final frame7 of 13
Script

"And everyone is vulnerable."

Action

The others come next to her and comfort her.

the finished look

Design & illustrations

A modern, organic look with a diverse young cast. Dark scenes carry the weight of online harm. Bright scenes bring the story back to connection.

YWCA Canada final animated frame, panel 1
The personal chef
YWCA Canada final animated frame, panel 2
The personal chef
YWCA Canada final animated frame, panel 3
The personal chef
YWCA Canada final animated frame, panel 4
The personal chef
YWCA Canada final animated frame, panel 5
The personal chef
YWCA Canada final animated frame, panel 6
The personal chef
YWCA Canada final animated frame, panel 7
The personal chef
YWCA Canada final animated frame, panel 8
The personal chef
YWCA Canada final animated frame, panel 9
The personal chef
YWCA Canada final animated frame, panel 10
The personal chef
YWCA Canada final animated frame, panel 11
The personal chef
YWCA Canada final animated frame, panel 12
The personal chef
YWCA Canada final animated frame, panel 13
The personal chef

The final video

2D Animation · YWCA Canada

your turn

Need to handle a sensitive topic with care?

We turn hard conversations into stories people can hear.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.