Motion Graphics Tech Animation Case Study for Blockdaemon
Complex infrastructure, clearly animated.
An animated series for Blockdaemon, the blockchain infrastructure platform. This first animation covers what Blockdaemon does and why institutions trust it.
Client
Blockdaemon
Style
Motion Graphics
Runtime
1:06
independent and reliable
01
The Brief
Blockdaemon needed to say who it is, what it does and why it stands apart. Blockchain infrastructure is complex, so the message had to be simple and show the platform is dependable.
02
Our Animation Approach
Rather than one long animation, we made three. This overview sets the scene. Two follow-ups explore the Security First approach and the reliability of the platform.
eight scenes from the animation
Piece by piece
Each scene adds one part of the platform. Here are eight scenes in order.
1
Blockdaemon
Independent blockchain infrastructure.
2
Deploy
Nodes from one place.
3
Protocols
Leading blockchains supported.
4
Access
A single API for data.
5
Protection
Layered risk controls.
6
Monitoring
Human and automated, always on.
7
Trusted
By exchanges, custodians and institutions.
8
Join
Sign up today.
drawn before it moves
Storyboarding the Animation
Our artists drew a panel for every line of narration before any motion design began. Select a panel to see the drawing beside the animated frame.
SketchPanel 9Final frame8 of 14
Script
"24/7 human and automated monitoring, and deployment of a fully redundant node infrastructure."
Action
The next ring slides in.
the art direction
Illustration and Design
We designed each frame so blockchain infrastructure looks clear and credible. Browse the finished artwork below.