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Case Study
Motion Graphics Explainer
A motion graphics explainer for CoPilot AI, a Vancouver-based LinkedIn automation platform. It shows how the software finds ideal prospects and starts conversations at scale.
Client
CoPilot AI
Style
Motion Graphics
Runtime
1:06
01
CoPilot AI needed its audience to understand how the platform fills a sales pipeline with leads. The story had to show how the product works, how easy it is to use and why it matters to a sales team.
02
We built the video around a simple journey from prospect to hot lead. Faceless characters show the platform works for people in any industry. A clean, minimalist style with lots of white space keeps the focus on the message.
the story in eight stops
The script follows a lead from first search to booked call. Here is the path it takes, panel by panel.
pencil first, color second
We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.
"while you drink your coffee. Here's how:"
A row morphs into a steaming cup of coffee.
the finished look
Every frame was designed to keep the software simple and premium. Here is a closer look at the finished artwork.
Motion Graphics · CoPilot AI
your turn
We turn products into stories buyers understand.
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