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Founder and Chief Storyteller, Creamy Animation
More than 15 years in video strategy and production. Larry has overseen over 1,500 videos for Fujitsu, Logitech, Warner Brothers, the NFL, Blockdaemon, Astronomer, Canonical and 370 other organizations.
Larry founded Creamy Animation in 2009 and still leads its creative work as Chief Storyteller. He is a marketer, designer and animator, and he runs the team that writes, designs and animates every video the studio ships.
His work concentrates on three kinds of buyer: SaaS and software companies that need a complicated product explained in ninety seconds, B2B organizations selling considered purchases, and nonprofits raising money against a deadline. Over 1,500 videos have shipped under his direction, for clients including Fujitsu, Logitech, Warner Brothers, the NFL, Blockdaemon, Astronomer and Canonical, alongside 370 other organizations.
For Larry, God is first, and everything else is a blessing that comes from serving Him. Outside the studio he is a husband and a father of three, plays the piano, and keeps a filmmaking side project running.
Turning a technical product into a ninety second story a non technical buyer can follow.
Choosing which videos a considered purchase actually needs, and where each one sits in the funnel.
Story structure for campaigns that have to move people to give against a deadline.
The script decides whether a video works. Larry writes and edits them across every project the studio takes on.
Art direction and animation review across everything the studio produces.
What animation costs, why it costs that, and where a budget is best spent.
Every project the studio takes on goes through Larry at script and at animation review. Tell us what you are trying to explain and we will come back with a scope and a price.