Explainer Video Cost – How much an explainer video costs in North America
Wondering how much a good quality explainer video costs? This article is as honest as it gets — honestly.
How much does an explainer video cost?
The cost of an explainer video depends on a number of variables. The purpose of this article is to give you a short and honest answer on the average cost of an explainer video, in North American. We also provide our own examples of what you can expect in each price range.
Some of the factors that affect production costs include the animation style, video length, location of the studio, and production quality of the video.
Explainer video costs can range anywhere from $5,000 – $10,000 for a good quality professional video. Higher production quality videos that use live action, complex visuals, frame-by-frame animation, and 3D can range from $10,000 – $25,000, or higher.
We understand that animation rates are not a one-size fits-all, so we’re always happy to provide a custom quote.
Our video production process
We’ve broken down our video production process into five easy steps. Rest assured, you’ll be kept in the loop at every stage of production, gathering your input and feedback as we go.
Our process explained in 90 seconds
Explainer video cost: Standard Package
Standard videos start from $5,000
Standard explainer videos typically start from around $5,000. This covers concept development, writing a compelling script, drawing up the storyboards, design, a professional voiceover, sound design, and animation. We gather feedback at every stage of production to ensure we’re on the right track.
We specialize in multiple animation styles that include motion graphics, character animation, and stop motion.
We normally don’t use stock graphics or premade artwork, unless the client requests them. Our goal is to make every video unique to your business.
Explainer video cost: Premium Package
Premium videos start from $10,000
For our premium videos, our goal is to create videos with aesthetically pleasing visuals. We use high quality illustrations, frame-by-frame character animation techniques, 2D and 3D animated graphics.
It takes around 6-12 weeks produce a video in this category. Other variables to come into play and contribute to production timelines. Find out how much your video will cost by requesting a quote.
Explainer video cost: Basic Package
Entry-level basic videos start from $2,500
Explainer video costs for entry-level basic videos require a minimum budget of $2,500. The final costs depend on the style of video and length.
The lower-end of the range is best suited for short-form content, social media videos, animated graphics, and other basic video content. This budget is mostly good for whiteboard style videos, short-form content, and social Ads.
Production timelines for entry-level videos range around 2-4 weeks. All videos are produced and managed in-house by our talented team of creatives.
Explainer Video Pricing
The cost of each explainer video factors in the team required to produce the production quality required and estimated studio time. By providing different price points we able to cater for high and low budget projects. Flexible video production costs create a good balance between cost and value.
You may be a startup on a shoes string budget, or a business willing to make the investment to achieve the desired result. At Creamy Animation we’re always striving to services both small and large corporations where possible.
Knowing your budget for the project saves us both time, so we don’t create a proposal beyond what you’re willing and able to spend.
Who’s involved in a typical animation project?
Here’s what our production team looks like for a standard 60 second videos. The explainer video costs take into consideration the size of the production team involved, and the skill level required to deliver the production quality expected.
- Producer: Manages the overall production of the project.
- Script Writer: Writes the script for the video.
- Storyboard Artist: Creates storyboard sketches.
- Voiceover Artist: Provides voiceover (if required).
- Illustrator: Creates the final graphics for animation.
- Animator: Brings everything together into an animation.
- Sound Designer: Composes background music and effects.
