We curated some great video marketing examples to help boost your creative juices and inspire your next video marketing campaign.
Video marketing is now a core part of many companies’ growth strategy because it communicates value faster than most formats and keeps attention longer than text alone. When people are deciding what to buy or who to trust, video helps them understand the offer quickly, see the brand in action, and feel confident taking the next step.
So how do you create video content your audience actually wants to watch? Start with a clear message and a format that matches the goal—awareness, education, or conversion—and consider partnering with a creative video production team that can turn your story into something distinctive and easy to follow. To spark ideas, here are five video marketing examples we love.
The Old Spice Man is somewhat of a regular entry in any viral video marketing examples list and rightly so. Old Spice created a viral phenomenon when they introduced the Old Spice Man to the world.
What we find amazing about this video marketing campaign is how it borders on irreverence. When you watch the video, you sense the arrogance and bravado the character has yet, the humor makes it worth watching.
The World Trade Organization recognized the problem of overfishing and commissioned Creamy Animation to create a marketing video to bring to light the dangers of the practice.
Use animation and storytelling helps draw awareness to importance social and economic issues and inspire people to act. Animated explainer videos are an intuitive way to explain complex concepts and help people understand the topic in less time.
In this entry of our video marketing examples list, Google taps into the love people have for cute and cuddly animals. However, they did so with a twist. How often do you see a tiger and bear cuddling?
In the video, the odd pairings of animals are what make it such a powerful marketing campaign. When you watch the video, you get a sense that being different does not mean being unable to relate. In our case studies page we explain our production process, providing more insight onto how great video content is produced.
How long does the average human live? It turns out, that number is 25,915 days. In this entry in our video marketing examples list, Reebok uses this number to evoke a sense of urgency in the viewer as the main character counts backward from old age until they are a baby.
The idea is to show the viewer that they can do so much more with the time they have. The video ends with a thought-provoking statement – “Honor the Body You’ve Been Given.” It also adds a call to action, prompting you to calculate your days. The combination of urgency and a call to action make this video especially effective.
Amazing video marketing is all about inspiration – inspiration to tell a great story uniquely. Every business has a unique and powerful story to tell.
Figuring out what this story is and then working with a video marketing company can help turn this story into a powerful video marketing campaign. Some of the types of content you can create are an online video commercials, explainer video, educational video, and social videos.
Now that you’ve seen these brands tell their stories, what story will you tell? Contact us to find out how we can help you tell your story with video.
