Explainer Video Production 2018-04-10T10:12:10+00:00

Explainer Videos

Engage Your Audience, Explain Your Business, Tell Your Story

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Explainer Video Production

Explainer video production involves creating a video that explains a business, product, service or concept. A typical explainer video can range anywhere from 1-3 minutes, depending on the subject and audience. A good strategy for a successful video is to embed your content with important triggers and key phrases your audience commonly responds to. These are the features and benefits of your offering, and the value they provide.
Creating an effective explainer video is a time consuming task because it requires skills in storytelling, design, animation, sales and marketing. Teaming up with explainer video production company like Creamy Animation, means you have all the necessary talent needed to create a winning video.

How do I make an Explainer Video?

Before you get an explainer video made, it’s important to establish your goals, then pinpoint how the video will help achieve your goal. Creating an explainer video in itself without a comprehensive strategy to back it up can easily result in wasted time and resources.

It’s important to generate enough interest in your product or service before you explain how it works. So your video needs first to engage your audience, generate interest, highlight features and benefits, and convey your value proposition.

At Creamy Animation we know how important it is to choose the right explainer video production company to work with. Simply explaining how your product or service works will not automatically translate to sales. You need someone that is able to dig deeper to discover what makes you tick, examine your organization from a different perspective, and tell a unique and compelling story.

Explainer Video Examples


Kognitive Marketing


LSI Credit Solutions




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Types of Explainer Videos

An explainer video is the easiest and most effective way to help people understand your message because it combines visuals and sound to captivate your audience’s attention and persuade them to act. Visuals are the most basic form of communication, yet they’re also the most powerful. With the right video, your idea can immediately connect with and convince your audience to take the desired action.

Startup Videos

Every startup needs an effective marketing strategy to get its name in the public eye and launch their business. A well produced startup video is an effective tool to introduce your business to your target market. Published on your website, startup videos increases conversion rates since people are more inclined to watch a video as opposed to muddling through blocks of text. Our Startup Video Production service helps startups launch their product without breaking the bank.

Educational Videos

Educational Videos

As children, we first learned to communicate through gestures and visuals. Visual communication is an effective way to educate students, employees, managers, and others. Education is vital – there’s no question. Yet the process of learning can seem exhausting and boring at times. Our educational video production services have been crafted to make videos that get people excited about the subject their learning.

Training Videos

Training Videos

Having well-trained team is fundamental to the success of any organization. We can help you create training videos that empower your team with the information they need to perform at their greatest potential. A well produced video enables new hires receive and retain valuable information about their new job. This means you don’t have to constantly retrain your team on the same topic. Save time and money by investing in a quality training video for your business.

Sales Videos

Sales Videos

Give your sales team the tools they need to perform their job effectively. Video plays a critical role in moving your prospects through your sales funnel — from awareness to final purchase. With targeted sales videos many businesses experience a boost in leads and ultimately sales from their online customers. We can help create sales videos that can be integrated in your current sales strategy.

Corporate Videos

Corporate Videos

Corporate videos are a great way to share your vision, your purpose, why you do what you do. Use a corporate video to help customers understand who you are, what you stand for and where you’re going as a business. Every organization has a story to tell. So why should people buy into your idea — why should they care. We can partner with you to discover that story and tell it better.

Landing Page Videos

Landing Page Videos

Create high-converting landing page videos and see your leads go through the roof. A Landing page video can increase your conversions by over 80%. The right ingredients for creating a successful landing page video is that it is professionally produced, short and engaging, have a thumbnail that’s tempting enough to click on, accompanied by a strong call to action


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How much does an explainer video cost?

The cost of an explaner video depends on several variables. The style of the video, complexity of the animation, and length of video are the main factors to consider. If you’re looking for a custom made quality video to explain your business, be prepared to spend more of your investment dollars. In order to provide accurate pricing, we’ll need to know more about your business, target audience, and your goals for the project.

The explainer video industry is quite fragmented so you’ll find a huge difference in pricing from one production company to another. With enough research you can determine which explainer video production company, budget, and quality will best suit your needs.

We’ve also created a Startup Package designed to help Startups and Small Business leverage video on a small budget. You can request more info on our pricing here.

Our Explainer Video Production Process

Our explainer video production process is quite simple. We take a complex idea, break it down to its barest essentials, reconstruct it and then present it in a short video. I can be animated, live action or any other format.

From experience and through trial and error, we’ve developed a 5-step video production process. It entail the initial task of discovering who you are and the message you want to convey, developing a story and script, voiceover, storyboarding, illustration, animation, sound design, and delivering the final video.

We’re not limited by the style of video and there are no boundaries to creativity. Each video is designed to be short, engaging, fun, and informative. We’ve combined these four elements to engage your audience, create interest and get them to take the next step.

Quite flawless and has worked for us through the years. Take a look at some of the explainer videos in our portfolio.