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Case Study

2D Cartoon Explainer

From cow
to carton.

A 2D cartoon explainer for the City of Overland Park. It follows one tiny nutrient from a cow’s meal all the way to the milk in your glass.

Client

City of Overland Park

Style

2D Cartoon Animation

Runtime

2:50

meet our farmer guide

01

The Challenge

Milk shows up in the fridge every day. How it gets there is a mystery to most kids. The City of Overland Park needed to explain a real biological process to a young audience. That meant a cow’s four-part stomach, nutrients in the blood and pasteurization. It had to stay accurate. It also had to stay fun for the whole story.

02

Our Solution

We built the story around one friendly guide. A farmer walks viewers from the barn to the bottle. Every step gets its own visual idea. A cow skips the grocery aisle. A chef serves her a balanced meal. A cutaway shows each stomach compartment at work. Bright characters keep the science light without losing the facts.

the story in eight stops

Follow the nutrient

The script turns one nutrient into the main character. Here is the path it takes, frame by frame.

Cow grazing in the pasture
1

The meal

Hay, grass, grains and protein-rich seeds.

Rumen cutaway with friendly bacteria characters
2

Rumen

Half-chewed food meets digestive juices and friendly bacteria.

Reticulum close-up with a cud forming
3

Reticulum

Grass gets rolled into small wads called cuds.

Cow chewing with a 60x per minute callout
4

Chewing the cud

About 60 chews a minute.

Abomasum cutaway with acids breaking down food
5

Abomasum

Strong acids break food down into nutrients.

Tiny factory inside the udder pouring milk
6

The milk factory

Nutrients travel to the udder and become milk.

Pasteurization tanks with a temperature gauge
7

Pasteurization

Heated, then cooled fast to stop bad germs.

Carton, bottle and jug being filled on a conveyor
8

Bottled

Cartons, bottles and jugs, ready for your glass.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. That let the client approve pacing and accuracy early. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 17
Script

"When the cow first swallows her food, it goes into the rumen. The food here is only half-chewed, and it gets mixed with lots of digestive juices and friendly bacteria."

Action

Food spins inside the rumen, mixing with juices and little bacteria characters.

the finished look

Design & illustrations

Warm barn reds, a cast with personality and clean cutaways for the science. Every scene was built to read clearly for young viewers.

A chef serves the cow a meal at a table in the barn
The personal chef
Farmer and kids in front of the white barn with farm animals
Welcome to the farm
Close-up of the farmer in her red cap
Our farmer guide
Cow standing in a grocery aisle between pizza and candy
No pizza or candy
Spinning food wheel with grass, hay, corn and grains
What cows eat
Labelled diagram of the four stomach compartments of a cow
Four stomach compartments
Omasum cutaway squeezing water out of the food
Inside the omasum
Farmer beside a cow at the milking station
The milking station
Lab scientist testing a sample of milk
Testing the milk
Silhouettes of dairy treats inside an ice cream shop
Can you think of some?
Ice cream, yogurt, chocolate, cheese and cake made with milk
Dairy treats
Farmer enjoying a glass of milk next to the cow
Enjoy your milk

The final video

2D Cartoon Animation · City of Overland Park

your turn

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