Larry founded Creamy Animation in 2009 and still leads its creative work as Chief Storyteller. He is a marketer, designer and animator, and he runs the team that writes, designs and animates every video the company ships.
His work concentrates on three kinds of buyer: SaaS and software companies that need a complicated product explained in ninety seconds, B2B organizations selling considered purchases, and nonprofits raising money against a deadline. Over 1,500 videos have shipped under his direction, for clients including Fujitsu, Logitech, Warner Brothers, the NFL, Blockdaemon, Astronomer and Canonical, alongside 370 other organizations.
For Larry, God is first, and everything else is a blessing that comes from serving Him. Outside work he is a husband and a father of three, plays the piano, and keeps a filmmaking side project running.