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01
Undeclared and mis-declared dangerous goods are the leading cause of ship fires. The World Shipping Council needed to explain its Cargo Safety Program to the industry and beyond. The program combines AI screening, machine learning, inspection standards and incident feedback. That is a lot of moving parts for under two minutes.
02
We started wide, with ships sailing around the globe, then zoomed into a single container. The story shows what goes wrong when cargo is not declared properly. Then the program steps in. Documents get scanned, containers get inspected and the cargo reaches its destination safely. The last scenes show what is protected: workers, wildlife and the ocean.
the story in eight stops
The script follows cargo from the ship to the doorstep. Here is the path it takes, panel by panel.
pencil first, color second
We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.
"It's a safety net, designed to detect risk early and help prevent incidents before they happen."
Dock workers inspect containers.
the finished look
Every frame was designed to make global shipping safety easy to follow. Here is a closer look at the finished artwork.
2D Animation · World Shipping Council
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