Product Feature Animation Case Study for Stealthbox
Home grown, hidden away.
A 70-second product feature animation for Stealthbox, an all-in-one cabinet for growing cannabis at home.
Client
Stealthbox
Style
Motion Graphics
Runtime
1:10
what's inside
01
The Brief
Stealthbox fits lighting, climate control, odour filtering, safety features and grow support into one cabinet. The animation needed to show what’s inside and why it suits a home, without reading like a spec sheet.
02
Our Animation Approach
The product stays centre stage in every scene. The door swings open on four plants, a timeline runs from seed to harvest and callouts label each part. The cabinet then slides into a living room to show how it blends in. Safety icons, accessories and a chat with the growmaster wrap it up.
eight scenes from the animation
Open the cabinet
What Stealthbox is leads to how easy it is. Here are eight scenes in order.
1
The product
An all-in-one grow space.
2
Capacity
Up to four plants.
3
Timeline
10 to 12 weeks a grow.
4
Climate
Light, humidity and heat managed.
5
Features
LED, filter, fans and lock.
6
Discreet
Only 20 by 20 inches.
7
Safety
Flood and fire tested.
8
Help
Guides and a growmaster.
drawn before it moves
Storyboarding the Animation
Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.
SketchPanel 13Final frame8 of 9
Script
"Stealthbox’s climate control system provides ideal lighting, humidity and temperature regulation."
Action
The listed features are illustrated.
the art direction
Product and Scene Design
Clean product renders, flat colour and a cozy living room keep attention on the cabinet and what it does.