Get an estimate in 60 seconds. No email required.

Case Study

Motion Graphics Explainer

Forest management,
in the cloud.

A motion graphics explainer for Silvacom FMS, a cloud-based geospatial platform for planning and tracking forest operations.

Client

Silvacom

Style

Motion Graphics

Runtime

1:09

meet Silvacom FMS

01

The Challenge

Silvacom FMS does a lot. It handles planning, tracking, spatial editing, reporting and integrations for forestry companies. The video had about a minute to explain the platform and its benefits to foresters. Every feature needed a quick, clear visual.

02

Our Solution

We used motion graphics to show the product in action. Interface screens, maps and icons carry each feature. The script moves from the big promise to the practical details: security, Esri-powered editing, automated maps and an open API. It closes on the team behind it, foresters building for foresters.

the platform in eight steps

From plan to report

The script moves from the big picture to the features. Here is the path it takes, frame by frame.

Silvacom final animated frame, panel 1
1

Silvacom FMS

Cloud-based forest management.
Silvacom final animated frame, panel 3
2

Simpler process

The whole workflow in one place.
Silvacom final animated frame, panel 6
3

No hidden costs

No hardware, hosting or maintenance worries.
Silvacom final animated frame, panel 7
4

Plan and track

Harvest and silviculture operations.
Silvacom final animated frame, panel 10
5

Secure data

Backups and regular updates.
Silvacom final animated frame, panel 13
6

Spatial editing

Powered by Esri technology.
Silvacom final animated frame, panel 15
7

Automation

Maps and reports, generated.
Silvacom final animated frame, panel 16
8

Open API

Integrations with other apps.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 8
SketchPanel 8
Final animated frame, panel 8
Final frame8 of 14
Script

"by planning and tracking harvest"

Action

Tracking harvest.

the finished look

Design & illustrations

Every frame was designed to make a data-heavy product easy to read. Here is a closer look at the finished artwork.

Silvacom final animated frame, panel 1
The personal chef
Silvacom final animated frame, panel 2
The personal chef
Silvacom final animated frame, panel 3
The personal chef
Silvacom final animated frame, panel 4
The personal chef
Silvacom final animated frame, panel 5
The personal chef
Silvacom final animated frame, panel 6
The personal chef
Silvacom final animated frame, panel 7
The personal chef
Silvacom final animated frame, panel 8
The personal chef
Silvacom final animated frame, panel 10
The personal chef
Silvacom final animated frame, panel 11
The personal chef
Silvacom final animated frame, panel 13
The personal chef
Silvacom final animated frame, panel 14
The personal chef
Silvacom final animated frame, panel 15
The personal chef
Silvacom final animated frame, panel 16
The personal chef

The final video

Motion Graphics · Silvacom

your turn

Need to show what your software does?

We turn product features into stories buyers understand.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.