Get an estimate in 60 seconds. No email required.

Case Study

2D Explainer

From friction
to flow.

A 2D explainer for Lean BC. It walks teams through DMAIC, the five-phase method at the heart of Lean, from naming a problem to keeping the gains.

Client

Lean BC

Style

2D Animation

Runtime

1:29

meet the people doing the work

01

The Challenge

Lean BC needed to explain DMAIC to people who had never heard the term. The method has five phases, a Kaizen workshop and a Plan Do Check Act cycle. Each step had to make sense on its own. The whole story also had to feel relevant to very different workplaces.

02

Our Solution

We opened with three familiar frustrations. A stack of forms, a late delivery and an unhappy customer at the counter. Those three workplaces then carry the story through every phase. Each letter of DMAIC gets its own visual. The last scene brings all three back, now running smoother.

the method in eight steps

Follow the five phases

The script moves one team through DMAIC. Here is the path it takes, frame by frame.

Lean BC final animated frame, panel 2
1

The question

Why isn’t there a better way to do this?
Lean BC final animated frame, panel 8
2

Lean can help

Three workplaces, one shared problem.
Lean BC final animated frame, panel 9
3

DMAIC

A proven problem-solving technique.
Lean BC final animated frame, panel 12
4

Define

What needs fixing, why, and who can fix it.
Lean BC final animated frame, panel 14
5

Measure

Data from customers, employees and systems.
Lean BC final animated frame, panel 15
6

Kaizen

A workshop with the people who do the work.
Lean BC final animated frame, panel 18
7

Improve

A new process without the unneeded steps.
Lean BC final animated frame, panel 21
8

Control

Plan Do Check Act keeps the gains.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 14
SketchPanel 14
Final animated frame, panel 14
Final frame8 of 14
Script

"To help better understand the problem, data is collected from customers, employees, and systems."

Action

Data is collected from three sources.

the finished look

Design & illustrations

A clean 2D style with a varied cast across an office, a warehouse and a front counter. Simple icons carry each DMAIC phase so the method reads at a glance.

Lean BC final animated frame, panel 2
The personal chef
Lean BC final animated frame, panel 3
The personal chef
Lean BC final animated frame, panel 5
The personal chef
Lean BC final animated frame, panel 8
The personal chef
Lean BC final animated frame, panel 9
The personal chef
Lean BC final animated frame, panel 11
The personal chef
Lean BC final animated frame, panel 12
The personal chef
Lean BC final animated frame, panel 14
The personal chef
Lean BC final animated frame, panel 15
The personal chef
Lean BC final animated frame, panel 16
The personal chef
Lean BC final animated frame, panel 18
The personal chef
Lean BC final animated frame, panel 19
The personal chef
Lean BC final animated frame, panel 21
The personal chef
Lean BC final animated frame, panel 24
The personal chef

The final video

2D Animation · Lean BC

your turn

Need to explain how your team works?

We turn complex topics into stories people remember.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.