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01
IISD needed to explain a trade policy issue to a broad audience. Fisheries subsidies sound dry. The story spans two decades of WTO negotiations and a UN Sustainable Development Goal. The video had to connect all of it to emptier oceans and struggling fishing communities.
02
We started with the problem people can picture. Fewer fish, bigger fleets, longer trips. Then we followed the money from taxpayers to industrial fleets. A simple timeline walks through the WTO talks and the UN’s Goal 14. The ocean stays in view from start to finish.
the story in eight stops
The script moves from the ocean to the negotiating table. Here is the path it takes, frame by frame.
pencil first, color second
We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.
"WTO members debated details like the types of subsidies to be prohibited."
The SDG 14 icon bounces between officials like a hot potato.
the finished look
Every frame was designed to make a policy story easy to see. Here is a closer look at the finished artwork.
2D Animation · IISD
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We turn complex policy into stories people remember.
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.
