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Case Study

2D Explainer

Caring for
the caregivers.

A 2D explainer for Family Caregiver Alliance. It shows who family caregivers are, what FCA does for them and how far that support reaches.

Client

Family Caregiver Alliance

Style

2D Animation

Runtime

2:27

meet the caregivers

01

The Challenge

Family Caregiver Alliance supports people caring for adults with chronic conditions and cognitive impairment. The organization had a lot to cover. Local services, national programs, resources in four languages and research. The video needed to fit all of it into one story and keep caregivers at the center.

02

Our Solution

We built the video around real caregiving moments. Shopping, cooking a meal, working late on a laptop. Caregivers speak to the camera in their own words. Maps and screens show how far FCA’s support reaches, from the Bay Area to the whole country. The final scene sends viewers to caregiver.org.

the story in eight stops

Follow the caregivers

The script moves from daily care to national reach. Here is the path it takes, frame by frame.

Family Caregiver Alliance final animated frame, panel 1
1

Caregivers

Millions give unpaid care every year.
Family Caregiver Alliance final animated frame, panel 3
2

Everyday care

Errands, meals and support.
Family Caregiver Alliance final animated frame, panel 5
3

Bay Area support

Assessment, care planning and counseling.
Family Caregiver Alliance final animated frame, panel 6
4

In their words

One-on-one help from a social worker.
Family Caregiver Alliance final animated frame, panel 7
5

Services

Education, respite, support groups and more.
Family Caregiver Alliance final animated frame, panel 9
6

Online reach

Visitors from across the US and beyond.
Family Caregiver Alliance final animated frame, panel 11
7

Four languages

Spanish, Chinese, Tagalog and Vietnamese.
Family Caregiver Alliance final animated frame, panel 19
8

Learn more

Visit caregiver.org.

pencil first, color second

Video concept & storyboards

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 8
SketchPanel 8
Final animated frame, panel 8
Final frame8 of 14
Script

"We worked with caregivers nationwide to connect them with the information, support and resources they needed."

Action

A US map with people using phones, laptops and tablets.

the finished look

Design & illustrations

Warm, everyday settings and caregivers who look like real people. Simple maps and icons carry the facts without pulling focus from the people.

Family Caregiver Alliance final animated frame, panel 1
The personal chef
Family Caregiver Alliance final animated frame, panel 2
The personal chef
Family Caregiver Alliance final animated frame, panel 3
The personal chef
Family Caregiver Alliance final animated frame, panel 4
The personal chef
Family Caregiver Alliance final animated frame, panel 5
The personal chef
Family Caregiver Alliance final animated frame, panel 6
The personal chef
Family Caregiver Alliance final animated frame, panel 7
The personal chef
Family Caregiver Alliance final animated frame, panel 8
The personal chef
Family Caregiver Alliance final animated frame, panel 9
The personal chef
Family Caregiver Alliance final animated frame, panel 11
The personal chef
Family Caregiver Alliance final animated frame, panel 13
The personal chef
Family Caregiver Alliance final animated frame, panel 15
The personal chef
Family Caregiver Alliance final animated frame, panel 17
The personal chef
Family Caregiver Alliance final animated frame, panel 19
The personal chef

The final video

2D Animation · Family Caregiver Alliance

your turn

Need to show the people behind your mission?

We turn your impact into stories people feel.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.