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01
ChartLamp had a new idea to explain. Its patent-pending system maps a person’s medical history onto an anatomical view. Most viewers had never seen anything like it. The video had to make the problem feel real before it showed the product.
02
We turned the problem into one visual metaphor. Reading old records feels like stumbling through a dark room. Our character knocks things over looking for one detail. Then ChartLamp switches on the light. From there the interface takes over and shows records on the body, the timeline and the sharing tools.
the story in eight beats
The script moves from a familiar frustration to the product in action. Here is the path it takes, frame by frame.
pencil first, color second
We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.
"Our patent pending system"
The cursor scrubs the timeline and body parts highlight with their records.
the finished look
A dark-to-light palette that mirrors the story. Clean interface screens show the product, and a single character keeps it human.
2D Animation · ChartLamp
your turn
We turn new ideas into stories people understand fast.
Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.
