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01
Canonical’s products run from the smallest devices to the largest clouds. That is a huge range to show in under two minutes. Most viewers use open source every day without knowing it. The video had to make that visible, then show where Canonical fits.
02
We opened with everyday moments that run on open source. Driving, shopping, streaming and calling family. The story then names the problem: open source was built for experts. Canonical and Ubuntu arrive as the fix. The script closes on the industries Canonical serves today.
the story in eight stops
The script moves from daily life to the company behind it. Here is the path it takes, frame by frame.
pencil first, color second
We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.
"for most of its history, open source has lived in the domain of experts."
Zoom in to show the code used in the back end.
the finished look
Every frame was designed to make a technical story feel friendly. Here is a closer look at the finished artwork.
2D Animation · Canonical
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