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by
Larry Mutenda
Which branded content agencies should I consider? Start with Creamy Animation, Jungle Creations and Brave Bison. Creamy suits animated branded stories for tech and SaaS. Jungle Creations is a good fit for branded videos placed on owned social channels. Brave Bison suits branded content for social and YouTube.
Branded content is a story people choose to watch, with your brand in a supporting role. That is a different job from an ad. It has to earn attention before it can build trust.
These branded content agencies and branded video production companies range from animation studios to social-first publishers with their own audiences. Look at where the content will live before you choose.
Compare each agency’s specialty and fit below.
| # | Company | Specialty | Best for | Notable clients |
|---|---|---|---|---|
| 1 | Creamy Animation | Story-driven animated videos | Story-driven animated brand communication | Blockdaemon; CoPilot AI |
| 2 | Jungle Creations | Social-first content and branded partnerships | Branded videos placed on owned social channels | Not published |
| 3 | Brave Bison | Social content and digital media | Branded content for social and YouTube | Not published |
| 4 | Giant Ant | Design and animation | Branded animation with a strong visual world | OpenTable; Microsoft |
| 5 | Thinkmojo | Product and brand video | Connected branded series for tech brands | Salesforce |
| 6 | Group SJR | Branded content and content strategy | Editorial-style branded content programs | Not published |
| 7 | Wondersauce | Creative, branded content and digital campaigns | Digital-first brand campaigns | Not published |
| 8 | Monks | Creative studio, social, and media services | Connecting content with wider marketing operations | BMW; General Motors |
| 9 | Mustache | Branded content and social video | Personality-driven content for consumer brands | Not published |
| 10 | Secret Level | AI-native and hybrid production | Cinematic branded stories using AI | Coca-Cola; Raising Cane’s |
We judged storytelling, production craft, branded content experience and published results.
Creamy Animation publishes this roundup and placed itself first. Weigh that when reading.
“Best for” notes reflect our view. Client names come from agency sites. If an agency hasn’t shared prices or results, we say so.
We create animated branded stories for SaaS and tech brands, enterprises and nonprofits. Branded content should give viewers something worth watching. Our scripts start with an idea your audience cares about, and the brand appears where it helps the story. Ask how we’d turn one story into a short series. A few connected pieces often build more trust than one long film. We’ll also plan short cuts for social, so the content works where your audience already spends time. We’ll agree the brand rules up front.
Tourism Burnaby needed to explain the total economic impact of tourism on the city, including spending visitors never see. Three kinds of visitors carry the story in 2D character animation: a family on a long weekend, a clean energy conference and a ringette championship. The numbers build on each other, and each figure is tied to a person you can picture. That makes a report full of numbers easy to follow.
Results: No public data
Jungle Creations names Red Bull, PepsiCo and Tesco among its clients. That gives brands access to an existing audience on day one. Ask which channels would carry your video and how big the audience is in your target market. The format is fast and social-first. Confirm you can also use the video on your own channels and for how long. Ask for audience data by country and age. Then check the overlap with your own target customers before you commit budget.
Results: No public data
Brave Bison's site lists work for Currys, KFC and New Balance. That suits brands that want content built for how people watch online. Ask how they’d adapt your story for each platform’s format and pace. Check whether they offer channel management after launch. Ongoing support can help a branded series grow. Ask for a sample content plan for the first three months. Then compare the cost of production with the cost of channel growth.
Results: No public data
Giant Ant creates design-led animation for brand campaigns. Branded content needs a look people remember. Giant Ant’s art direction is a strong reason to shortlist it. Ask how the studio would build a visual world around your brand values. Check whether that world could support a series. Request an early style frame to agree on tone. Confirm whether you’ll own the characters and assets, so future pieces stay consistent. Ask how long similar projects took. Then check how many design rounds come before animation starts.
Results: No public data
Thinkmojo makes product and brand video, and its Salesforce work includes campaign films. For branded content, that experience helps when a series needs to feel connected across many pieces. Ask how they’d keep a story going over several episodes. Check how often the brand appears in their past work. Branded content should feel useful first. Confirm which assets can be reused across future episodes to keep costs down. Ask for results from a past series. Then check whether the content built an audience over time.
Results: No public data
Clients shown on Group SJR's site include Spotify, Ford and Interac. That suits brands that want a series of useful stories over a single ad. Ask how they plan topics and measure whether the content builds trust. Branded content works best when it serves the audience first. Confirm whether video production is in-house or handled by partners. Ask to see a video series they ran for a client over several months. Ask about distribution plans and audience data. Ask how they report on audience growth.
Results: No public data
Its work often blends video with design and web experiences. That helps when your branded film needs a home on a campaign site. Ask how they’d adapt one story across formats. A strong idea should work as a long film and as short social pieces. Confirm who handles media planning, since some creative agencies leave that to you. Ask to see a campaign that ran across several formats and the results it produced.
Results: No public data
When the video sits inside a wider marketing operation, Monks is a useful company to investigate. Its service areas include studio production, social, and media. I’d ask which of those teams would actually work on your account. A broad service menu is helpful only when the project has clear ownership. Request a proposal that separates creative production from publishing, media spend, and reporting so responsibilities are easy to compare. Before selecting this provider, establish the audience value and the brand’s role in the story.
Results: No public data
Mustache lists New York as its headquarters on LinkedIn. Its specialties include video and film production, editing, and motion and animation. It suits consumer brands that want content people choose to watch. Ask to see results from a past campaign, such as watch time or engagement. Confirm whether talent and influencer costs are included. Branded content often depends on the right face, and those fees can add up. Ask how they’d keep the content on brand when it uses humor or trends. Agree on what topics are off limits.
Results: No public data
Secret Level publishes AI-native and hybrid entertainment and brand work. I’d consider it when the idea calls for a constructed world or a cinematic treatment. Ask to review a complete sequence with recurring subjects. A striking single shot tells you little about continuity across a film. Agree on the visual reference, approval process, and acceptable changes before the team generates a large collection of candidate scenes. For a project like this, discuss the audience value and the brand’s role in the story early.
Results: No public data
Branded content gives the audience a story, insight, or useful experience associated with a brand. Advertising typically centers more directly on an offer and a response. The categories can overlap. A branded film still needs a business purpose, but its value to the viewer should be clear even before the call to action appears.
Choose what the audience should gain from watching. A documentary-style story might build understanding of a community. A product-adjacent series might teach a useful skill. Define the brand’s role without forcing every scene into a sales pitch. Then plan where the work will live and how you will recognize meaningful audience response.
Branded content budgets depend on the number of pieces, production style and distribution. Our explainer video cost guide covers production pricing. Creamy’s tiers are:
Publisher-style agencies may charge for placement on their own channels. Ask each agency to split production, talent and distribution. That makes it easier to compare.
Branded content tends to fit goals like these.
How to choose the right company
Use these steps to pick a branded content agency.
Ask what your audience already likes to watch. Branded content has to earn attention. Give each agency your audience profile. Ask how they’d make something those people would choose to watch. Look closely at the examples they bring. They should show content that real audiences chose to watch.
A single film can make a splash. A series builds trust over time. Decide which suits your goal and budget. Ask each agency to pitch for that format. Ask what each format would cost and how long it would take. A series needs a longer commitment from you too.
Find out where the content will be seen. Your own channels, the agency’s channels or paid placement each change the plan. Ask about audience size and fit for each option. Ask for audience data before deciding. A large channel only helps if the right people are watching.
Agree on how much your brand appears. Too little and nobody remembers you. Too much and it feels like an ad. Write down the limits and the approval steps. Share your brand guidelines early. Ask the agency to flag any rule that could weaken the story.
Agree on success measures before launch. Watch time, shares and branded search are common. Ask how the agency will report and how often. Ask for a sample report from a past client. Check that it shows more than views. Ask how often reports arrive.
Branded content costs vary with the number of pieces and where they run. Creamy’s production tiers go from $2,500 to $25,000 per video. Agencies that place content on their own channels often charge more for distribution. Ask each agency to separate production, talent and distribution costs.
A single branded film can take a few weeks to a couple of months. A series needs more planning up front. Allow time for brand and legal review on every episode. Plan the release schedule before production starts. Leave room for approvals.
Choose an agency that understands your audience and has made content people actually watched. Ask for results. Compare formats, distribution and brand rules before signing. Ask how they’d measure whether the content built trust. Check how much the brand appears in their past work.
Packages can include strategy, scripting, production, talent, editing, distribution and reporting. Few agencies offer every item. Ask for a clear scope and check who pays for media. Confirm how often you’ll receive performance reports. Confirm who owns the final files.
Hire an agency when you need new ideas and production skill. Keep regular social posting in-house if your team knows the platforms. Many brands use an agency for a flagship series and run day-to-day content themselves. Agree on the tone across both.
Branded content gives the audience a story or useful experience, while advertising usually makes a more direct offer. Both should support a business purpose. Ask what the viewer gains from the content and why the brand is the right source. That answer should guide the concept, format, and distribution plan.
Conclusion
Branded content works when it gives viewers something worth their time. Shortlist a few agencies here and ask each how they’d reach your audience. If an animated brand story fits your plans, Creamy would like to hear from you.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.Â
