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by
Larry Mutenda
Which companies should I consider for b2b video production? Start with Creamy Animation, Explainify and Jellyfish. Creamy suits B2B videos for SaaS and tech companies. Explainify helps when a value proposition is hard to explain. Jellyfish links B2B video to paid campaigns and data.
B2B buyers take time to decide, and several people usually weigh in. A good B2B video gives each of them a simple way to explain the product to the others. It also has to hold up under questions from finance, IT and the end users.
These B2B video production companies have worked with software, tech and service brands. Look for videos that make a complex product easy to follow.
Compare the ten B2B production companies here.
| # | Company | Specialty | Best for | Notable clients |
|---|---|---|---|---|
| 1 | Creamy Animation | Story-driven animated videos | Story-driven videos for SaaS and tech buyers | Blockdaemon; CoPilot AI |
| 2 | Explainify | B2B explainer videos | Answering sales objections on video | Hotjar; American Red Cross |
| 3 | Jellyfish | Digital marketing and creative production | B2B video linked to paid campaigns | Not published |
| 4 | Cub Studio | Motion design and animation | Clear animation for complex B2B services | Not published |
| 5 | Epipheo | Explainers across animation and live action | Leading a feature-heavy product with one insight | Google; Microsoft |
| 6 | Oddfellows | Premium motion graphics for B2B software | Not published | |
| 7 | Tendril | Design, motion graphics and 3D | 3D visuals for B2B hardware and platforms | Not published |
| 8 | Thinkmojo | Product and brand video | B2B launch packages with a shared look | Salesforce |
| 9 | Gunner | Animation and motion design | Lively B2B animation that stands out | Not published |
| 10 | simpleshow | Simple explainer videos and software | Short B2B explainers at volume | Not published |
We judged clarity on complex topics, production quality, B2B experience and published results.
Creamy Animation publishes this article and ranked itself first. Read the list with that in view.
“Best for” picks are editorial opinions. Client names are from company websites. Unpublished prices and results are flagged.
We make B2B videos for SaaS and tech companies with complex products. We’ve published case studies for Blockdaemon and CoPilot AI. B2B buyers often need to explain your product to colleagues. Our scripts give them simple language they can repeat in meetings. Ask how we’d handle different roles on the buying committee. A main film plus short role-specific cuts can help finance, IT and end users each see their part. We work with your subject experts to keep every claim accurate.
Blockdaemon needed to show why their secure and scalable blockchain infrastructure is trusted by global institutions and developers. Three animated explainers for their sales and marketing team. Style frames were approved before the final illustrations. The videos clearly explain the value Blockdaemon provides its clients, and they still use them years later. I think that's the best test of a sales video.
Results: No public data
Explainify concentrates on B2B explainers for products that take too long to describe in a sales call. That’s exactly the problem many B2B teams face. Ask how they’d turn your most common sales objection into a scene. Check how they’d address several roles on the buying committee. Request a B2B sample from a complex product. Confirm whether short versions for sales emails are included. Ask how they work with subject experts. Then confirm the review rounds. Accuracy matters with expert buyers.
Results: For Hotjar, Explainify reports conversions up fivefold while spend fell to 58% of its earlier level. Explainify published this case result itself.
Jellyfish's portfolio includes work for Google, LVMH and Virgin Atlantic. That helps B2B teams that want video to drive pipeline and want to see the numbers. Ask how they’d test different versions in paid channels. B2B buying cycles are long. Agree on early signals of success, like engaged views or demo requests, before the campaign starts. Ask how they align creative with your sales team. Then confirm the reporting you’ll receive each month. Ask for a B2B example with pipeline results. Confirm data access terms.
Results: No public data
US Open Tennis, World Rugby and Formula 1 are among the clients named on Cub Studio's site. B2B buyers often need to understand a product before they’ll book a call. Ask how they’d turn your technical material into a simple story. Bring a subject expert to the script stage. Confirm how they’d handle accuracy checks from your product and legal teams. Ask for a B2B example in a field like yours. Then check how clearly the benefit comes across in the first 20 seconds.
Results: No public data
Epipheo builds explainers around one central idea, which helps when a B2B product has many features. Its services include animation and live action. Ask what single insight Epipheo would lead with for your product. Check how they’d handle technical detail for expert buyers. Request a B2B sample. Ask about turnaround too, since Epipheo lists 4 to 6 weeks for its entry explainer tier. Then confirm the scope. Check whether role-specific cuts or sales clips are included in the base price.
Results: No public data
The embedded video is Oddfellows’s “Spotify Premium – Turn Up”. That polish can help a B2B brand look established. Ask how they’d show abstract benefits, like time saved or risk reduced, in a visual way. Confirm whether they help with messaging. Some motion studios expect the script to be finished before they start. Ask for an example from a B2B software brand. Then confirm the review rounds and who owns the final files. Ask about their typical timeline.
Results: No public data
The video below is “Coors Altitude – Case Study”, from the tendrilstudio YouTube channel. Infrastructure, devices and data flows can all be shown in 3D. Ask how they’d keep a 3D scene simple enough for a busy buyer. Confirm which source files you’ll need to supply, such as CAD models or diagrams. Ask for a 3D example from a B2B brand. Then confirm how long a revision takes once 3D scenes are built. Plan the review schedule around that.
Results: No public data
Thinkmojo makes product and brand video for technology companies, including work for Salesforce. B2B brands often need a series of connected videos for launches and campaigns. Ask how Thinkmojo would plan a set of films that share a look. Check how they show software interfaces. Request examples of B2B launches. Confirm which visual elements could be reused for webinars and sales decks later. Ask about timelines for a launch package. Then confirm the review steps with your product team. Ask for references.
Results: No public data
LinkedIn lists Gunner in Detroit, with specialties that include animation, education, nonprofit and design. That can help a B2B brand stand out in a category full of similar videos. Ask how they’d keep the tone credible for senior buyers. Confirm the length and formats in scope. A B2B campaign often needs a main film plus short clips for ads and sales emails. Ask for a sample from a B2B or tech brand. Then check whether the energy suits your buyers. Confirm the formats you’ll need.
Results: No public data
simpleshow names Microsoft, Miele and Esprit among its clients. B2B teams with many products or features can use that mix to cover more ground. Ask where the service ends and the software begins. Check whether the simple style suits your brand. It’s clear and friendly, but it may not feel premium enough for a flagship launch. Ask for examples in your industry. Then confirm the languages available for global teams. Ask how quickly they can update a video when a feature changes.
Results: No public data
B2B video production creates content for business buyers and users. B2C video addresses individual consumers. B2B projects often need to answer questions from several buying roles, while consumer projects may focus on a more individual use or purchase. Both need a clear audience and persuasive evidence. Build the video around the actual buying question instead of assuming a business audience wants more jargon.
Match the asset to the buyer’s stage and role. An introductory explanation can establish relevance. A demonstration can show a workflow. A customer story can address uncertainty about implementation. Decide which question this particular video should answer and give sales a clear way to use it in the conversation.
B2B video budgets depend on complexity, length and the number of versions for different buyers. For the basics, see our explainer video cost guide. Creamy’s tiers are:
B2B campaigns often need several cuts for different roles, such as finance or IT. Ask each company to price a main film plus role-specific versions. Epipheo’s entry tier has a published turnaround of 4 to 6 weeks.
B2B video tends to earn its keep in moments like these.
How to choose the right company
These steps help you choose a B2B video partner.
List everyone involved in the purchase. Users, managers, finance and IT all care about different things. Share the list with each company. Ask how one video, or several, would speak to each. Some buyers only need a short clip that answers one concern. Others need the full story.
B2B products are often complex. Ask each company how it would boil yours down to one clear benefit. A short, clear story beats a feature list. Ask for a one-sentence summary they’d build the video around. If they can’t write it, the video won’t be clear either.
Name someone who knows the product deeply. They should review the script for accuracy. Wrong claims hurt trust with expert buyers. Give that expert time in the schedule. Their reviews are critical for accuracy and trust. Ask how many review rounds they need.
Ask for versions your sales team can use in emails and calls. Short clips answering common objections are especially useful. Plan them up front. Ask your sales team which questions come up most. Those answers make the best short clips.
Decide how you’ll judge success. Demo requests, engaged views and sales feedback are common. Agree on reporting with the company before launch. Ask how the company would report results each month. Then share the reports with sales and marketing. Agree on targets up front.
B2B video costs depend on complexity and the number of versions. Creamy’s tiers cover $2,500 to $25,000. Role-specific cut-downs and sales clips add to the total. Ask for a breakdown of the main film and each extra cut. Compare quotes on identical deliverables.
A main B2B video usually takes a few weeks. Expert reviews and legal checks add time. Extra versions for different roles can be produced in parallel once the main film is approved. Book your subject expert’s time before production begins.
Choose a company that can make complex products simple. Check B2B examples. Compare sales versions, expert review steps and reporting across your shortlist. Ask how they’d speak to finance, IT and end users in one campaign. Ask for a sample from a technical product.
B2B packages usually include strategy, script, storyboard, production, voiceover and final files. Role-specific cuts, sales clips and captions may be extra. Get the scope in writing. Ask whether reporting on views and demo requests is included. Ask about caption files too.
Hire a company for flagship explainers and launch videos. Keep sales clips and quick updates in-house if your team can record and edit. Many B2B teams split work this way. Give your sales team the brand rules for any clips they record.
B2B video addresses business buyers or users, while B2C video addresses individual consumers. The practical difference comes from the audience’s questions and decision process. A B2B brief may need to account for several buying roles. Keep each asset focused on a specific viewer and a useful question instead of trying to address everyone at once.
Conclusion
Good B2B video makes a complex product easy to understand for every buyer. Compare a few companies here on the same brief. If you sell software or tech, Creamy would like to see how we can help.
Larry is the founder and Chief Storyteller at Creamy Animation, founded in 2009. He leads a team that creates story-driven videos for businesses and nonprofits. 15+ years in video strategy and production, specializing in SaaS, B2B, and nonprofit storytelling. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ others.
For Larry, God is first, and everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or pursuing his filmmaking side hustle.Â
