In this project we created a series of training videos for Clips University, a platform that teaches people how to earn money clipping and sharing videos online.
Social media clipping was a new concept we had never heard of. This meant we had to take time to understand what it it and how it works, before we can even begin to explain it ourselves.
A discovery call with the client helped bring us up to speed with the content creation and how clipping works. Empowered with this knowledge we set out to work.
We settled on using storytelling to help connect with our audience, which was in the 18-35 year demographic. Visually captivating graphics with accompanying character design and animation, humanized the brand, so the viewer could feel like they’re in a conversation.
Visually intense graphics and animation was designed to keep the viewer’s attention and engaged so they can watch the video till the end.
When the project was done, we had created a total of 10 animated training videos. These included two product overview videos, and 8 training modules.
