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3D Animated Ad Case Study for AmaiCare Pharmacy Clinic

Sick days out.
Good days back.

Two 10-second 3D animated ads for AmaiCare Pharmacy Clinic, promoting flu shots at its Sun Rivers location in Kamloops.

Client

AmaiCare Pharmacy Clinic

Style

3D Animation

Runtime

2 × 0:10

flu shots, walk right in

01

The Brief

AmaiCare Pharmacy Clinic needed quick ads for flu season. Each spot had only 10 seconds to say why the shot matters and where to get it.

02

Our Animation Approach

Both ads share one tiny story. A 3D character is stuck at home with the flu, then cuts to healthy and happy, doing a favourite thing. In one ad that is golf, in the other the gym. Each closes on the same card with the offer, the phone number and the address.

two ads, side by side

Flu to fun

Both ads follow one shape. Here are the scenes from each.

1

Ad 1: Bedridden

Stuck under the blankets.

2

Ad 1: Recovered

Up and ready.

3

Ad 1: Golf

Back on the course.

4

Ad 1: End card

Get your flu shot.

5

Ad 2: On the couch

Sick at home.

6

Ad 2: Recovered

Smiling again.

7

Ad 2: Gym

Back to her workouts.

8

Ad 2: End card

Walk in at AmaiCare.

drawn before it moves

Storyboarding the Animation

We drew both ads panel by panel before modelling and animating. Select a panel to see the drawing, the rendered frame and the action.

Storyboard sketch, panel 13 — SketchPanel 13

Final animated frame, panel 13 — Final frame8 of 12

Script

"Ad 1. Get your Flu Shot today. All-season protection. Book an appointment. Walk-ins welcome."

Action

He walks off the green as the end card slides in.

the art direction

3D Character Design

Rounded, stylized 3D characters, fresh greens and AmaiCare orange. Easy to read in a glance.

The final video

Ad 1: The Golfer

Ad 2: The Gym

3D Animation · AmaiCare Pharmacy Clinic flu shot ads

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Our short animated spots get straight to it.

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