Get an estimate in 60 seconds. No email required.

Animated Law Firm Commercial Case Study for Kiley Law Group

On your side,
every step.

A 30-second animated law firm commercial for Kiley Law Group, a personal injury firm serving Massachusetts and New Hampshire.

Client

Kiley Law Group

Style

2D Animation

Runtime

0:30

the firm that fights for you

01

The Brief

Kiley Law Group needed a short spot to stand out among many personal injury firms. Thirty seconds had to cover its history, its client-first culture and its results, then close on a clear call to action.

02

Our Animation Approach

The commercial poses a run of what-if questions and answers each with a scene. The firm’s building, its lawyers and local landmarks set the scene. An attorney greets a client, an insurance sign gets struck out and a client signs her settlement. A growing crowd of clients forms behind them before the logo and contact details end the spot.

eight scenes from the commercial

Four questions, one firm

Each question gets its answer on screen. Here are eight scenes in order.

Kiley Law Group animation still
1

The office

Kiley Law Group on the corner.

Kiley Law Group animation still
2

The lawyers

Serving MA and NH.

Kiley Law Group animation still
3

Welcome

Every client greeted.

Kiley Law Group animation still
4

One-on-one

Time with each client.

Kiley Law Group animation still
5

Unafraid

Standing up to insurers.

Kiley Law Group animation still
6

Recovery

Helping the injured move on.

Kiley Law Group animation still
7

A crowd

So many people helped.

Kiley Law Group animation still
8

The firm

Tom Kiley Law.

drawn before it moves

Storyboarding the Animation

Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"What if there was a personal injury law firm that had a culture of putting clients first?"

Action

The attorney meets with the client.

the art direction

Character and Scene Design

Warm brick, deep purples and a diverse client cast give it a local, trusted, human feel.

Kiley Law Group animation still
Kiley Law Group
Kiley Law Group animation still
The attorneys
Kiley Law Group animation still
Massachusetts and New Hampshire
Kiley Law Group animation still
Welcoming a client
Kiley Law Group animation still
The consultation
Kiley Law Group animation still
The city
Kiley Law Group animation still
Taking on insurers
Kiley Law Group animation still
Signing papers
Kiley Law Group animation still
Clients helped
Kiley Law Group animation still
$1 Billion recovered
Kiley Law Group animation still
Collision, slip and fall
Kiley Law Group animation still
Tom Kiley Law

The final video

2D Animation · Kiley Law Group

your turn

Does your firm need to earn trust quickly?

Our animated commercials do it in 30 seconds.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.