Get an estimate in 60 seconds. No email required.

Motion Graphics App Animation Case Study for Abuzz

A dot becomes
a campus.

A 70-second motion graphics animation for Abuzz, a student engagement and retention app made for schools.

Client

Abuzz

Style

Motion Graphics

Runtime

1:10

from applicant to graduate

01

The Brief

Abuzz puts students, alumni and administrators in a single app, but schools are the ones who buy it. Our animation had to pitch schools first, then show what students and staff each get, and connect it all to keeping students enrolled.

02

Our Animation Approach

The animation grows from one tiny dot. It branches into a network, morphs into the Abuzz logo and opens up into a campus. Hexagon tiles label Admit, Student and Alumni. Avatars link together across the screen before we move to the app, the staff dashboard and an alert landing on a phone. Blue, yellow and teal set a quick, cheerful pace.

eight scenes from the animation

Connection, then the app

The script opens with why belonging matters and closes on how Abuzz helps. Here are eight scenes in order.

Abuzz animation still
1

Feeling connected

Students who belong do better.

Abuzz animation still
2

For schools

A tool for engagement and retention.

Abuzz animation still
3

The whole journey

Admit, Student and Alumni.

Abuzz animation still
4

What it improves

Yield, retention and engagement.

Abuzz animation still
5

Directory

Students find classmates fast.

Abuzz animation still
6

Community

Clubs, chats, posts and classifieds.

Abuzz animation still
7

For staff

Tools to manage content.

Abuzz animation still
8

Alerts

News and emergencies sent to phones.

drawn before it moves

Storyboarding the Animation

Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"Stronger student connections increase yield, retention, and engagement."

Action

Students connect across a network.

the art direction

Illustration and Design

Simple geometry, cheerful student avatars and tidy app screens. The art starts as a single dot and expands into a whole campus.

Abuzz animation still
The first connection
Abuzz animation still
Building the network
Abuzz animation still
The Abuzz mark
Abuzz animation still
The campus
Abuzz animation still
Admit, student, alum
Abuzz animation still
Student network
Abuzz animation still
Student directory
Abuzz animation still
App features
Abuzz animation still
Groups and events
Abuzz animation still
Admin dashboard
Abuzz animation still
On the phone
Abuzz animation still
Push notification

The final video

Motion Graphics · Abuzz

your turn

Does your app serve several user groups?

Our animation shows each group what it gets.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.