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B2B Platform Animation Case Study for International Paper

Order boxes
from anywhere.

A 60-second B2B platform animation for IPGoBox, International Paper’s online ordering system. It shows customers ordering boxes and tracking them from wherever they are.

Client

International Paper

Style

2D Animation

Runtime

1:00

ordering made easy

01

The Brief

International Paper wanted customers to order boxes through IPGoBox. Many still phoned for updates or waited on replies. In one minute the animation had to show the key features: ordering, order status, and trailer, invoice and BOL lookups.

02

Our Animation Approach

The animation follows two partners at a small business. Sharon waits on updates while Bob hunts the yard for the right trailer. IPGoBox changes that. Bob orders from his desk, a plane and a café, and sees status in seconds. The box finally arrives at a family’s home, linking the platform to the people it serves.

eight scenes from the animation

Waiting to delivered

Frustration becomes a fast order. Here are eight scenes in order.

IPGoBox animation still
1

On hold

Hours spent chasing updates.

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2

The yard

Bob searches for his trailer.

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3

Mobile status

A glance at his phone.

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4

Quick orders

Done in seconds.

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5

All orders

One screen for everything.

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6

Anywhere

Even mid-flight.

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7

Ready

The team packs with confidence.

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8

Arrived

A happy customer.

drawn before it moves

Storyboarding the Animation

Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"IPGoBox lets you place an order, view open orders"

Action

Bob works in the office on the IPGoBox platform.

the art direction

Character and Scene Design

Warm interiors, teal uniforms and a likeable cast. Every scene places the platform where customers work, travel and live.

IPGoBox animation still
Sharon waits
IPGoBox animation still
Looking for the trailer
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Status on the phone
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Back to work
IPGoBox animation still
On the road
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The IPGoBox platform
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Status updates
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Still waiting
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Ordering in flight
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The coffee shop
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Packing orders
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The gift arrives

The final video

2D Animation · International Paper

your turn

Want customers on your platform?

Our animation shows how simple it is.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.