A 30-second mascot animation for Keebo. A robot dog shows how Keebo’s AI optimizes Snowflake for data teams.
Client
Keebo
Style
2D Animation
Runtime
0:30
say hello to Keebo
01
The Brief
Keebo had 30 seconds to explain a technical product. Its viewers use Snowflake daily and know slow queries and warehouse bills all too well. The animation had to show a fully automated optimizer at work without drowning in jargon.
02
Our Animation Approach
We gave Keebo a body: a friendly robot dog. It trots in just as a data engineer gives up on guesswork. Code streams across its visor as it tweaks warehouse settings. It leaps into the platform and costs start falling. The engineer finally leans back.
eight scenes from the animation
Keebo to the rescue
Frustration becomes relief in half a minute. Here are eight scenes in order.
1
Slow SQL
Hours tuning queries manually.
2
Guesswork
Resizing warehouses by feel.
3
Defeated
Alerts and a head on the desk.
4
Help arrives
A robot dog walks in.
5
Always tuning
Dozens of settings watched nonstop.
6
Inside Snowflake
Keebo dives into the platform.
7
Savings
25 percent or more within two days.
8
Relaxed
The engineer kicks back.
drawn before it moves
Storyboarding the Animation
Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.
SketchPanel 13Final frame8 of 10
Script
"the only fully-automated Snowflake optimizer."
Action
He lifts his head to look at Keebo.
the art direction
Character and Scene Design
Cool blues, tidy office scenes and a mascot people remember. We drew Keebo from every angle so it moves naturally in each shot.