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Mascot Animation Case Study for Keebo

Let the robot
tune it.

A 30-second mascot animation for Keebo. A robot dog shows how Keebo’s AI optimizes Snowflake for data teams.

Client

Keebo

Style

2D Animation

Runtime

0:30

say hello to Keebo

01

The Brief

Keebo had 30 seconds to explain a technical product. Its viewers use Snowflake daily and know slow queries and warehouse bills all too well. The animation had to show a fully automated optimizer at work without drowning in jargon.

02

Our Animation Approach

We gave Keebo a body: a friendly robot dog. It trots in just as a data engineer gives up on guesswork. Code streams across its visor as it tweaks warehouse settings. It leaps into the platform and costs start falling. The engineer finally leans back.

eight scenes from the animation

Keebo to the rescue

Frustration becomes relief in half a minute. Here are eight scenes in order.

Keebo animation still 1
1

Slow SQL

Hours tuning queries manually.

Keebo animation still 2
2

Guesswork

Resizing warehouses by feel.

Keebo animation still 3
3

Defeated

Alerts and a head on the desk.

Keebo animation still 4
4

Help arrives

A robot dog walks in.

Keebo animation still 6
5

Always tuning

Dozens of settings watched nonstop.

Keebo animation still 8
6

Inside Snowflake

Keebo dives into the platform.

Keebo animation still 9
7

Savings

25 percent or more within two days.

Keebo animation still 10
8

Relaxed

The engineer kicks back.

drawn before it moves

Storyboarding the Animation

Our artists drew a panel for every narration line before animating, each with one clear action. Select a panel to see the drawing, the animated frame and the line it belongs to.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 10
Script

"the only fully-automated Snowflake optimizer."

Action

He lifts his head to look at Keebo.

the art direction

Character and Scene Design

Cool blues, tidy office scenes and a mascot people remember. We drew Keebo from every angle so it moves naturally in each shot.

Keebo robot dog character design
Keebo character design
Keebo robot dog turnaround
Keebo turnaround
Keebo animation still 11
The data engineer
Keebo animation still 12
Warehouse size
Keebo animation still 5
Meeting Keebo
Keebo animation still 13
Keebo at work
Keebo animation still 14
Reading the signals
Keebo animation still 15
Live adjustments
Keebo animation still 7
A happy engineer
Keebo animation still 16
Inside the dashboard
Keebo animation still 17
Back at the desk
Keebo animation still 4
Through the door

The final video

2D Animation · Keebo

your turn

Would a mascot explain your product?

Our character animation makes software memorable.

Request A Quote / Consultation

Every project is unique, so we’ll discuss your goals and provide a transparent customized quotation for your review before production begins.