Our Animation Production Process

Yes, our consultations are free for you and a delight for us.

First, we take time to get to know you, understand what you do, your target audience, and your purpose for creating a video. We establish a set of goals for your project and set reasonable timelines.

Based on our experience, we provide insight into what we see as the best way to help you create video content that will deliver great results. We discuss production costs and provide a quote for your project. Once the timelines, costs and vision align, we move on to the next stage.

We sign a contract, collect the initial deposit, and kickoff the project.

A great video is as powerful as the story and script behind it. The script is the most important stage of the process because it determines the overall direction of the video. Once we have the concept locked in, we start developing a compelling explainer video script that connects with your audience and evokes your desired action.

We do respect the fact that some prefer writing their own script — which is still fine. Unless you’ve written a video script for animation before, we recommend providing the content and let our script writers do the heavy lifting. We then present a draft script and solicit your feedback to make sure we’re in the right direction. We make edits based on your input until the script is good to go.

The storyboard is a sequence of sketches organized scene by scene with dialogue and action notes. The storyboard provides insight into our vision of how we would like to tell the story.

Just like a movie in production, the storyboard gives you a visual perspective of the final video. It can be edited and polished based on your feedback and our input until we feel the direction of the story is perfect.

Not perfect in the literal sense, since the visuals are only sketches of the final video. See our video case studies to help you understand what a typical storyboard look like.

Once approved, we create style frames and make final illustrations ready for animation.

If you’re using voiceover for your videos, it’s important to know that the voiceover is the driving force behind your video. When choosing a voiceover, we need to make the sure that the voice we use is able to deliver the right tone and inflections.

The right voice will help you easily connect with your audience and deliver your message clearly. We have experience working with hundreds of voice talent from around the world and have come to understand what works and what doesn’t.  Once we you agree on the tone of voice we’re using, male or female, we’ll send you recommended voice talent to choose from. You’re free to provide your own, if you have one.

The animation stage is where all the graphics, images, and text are placed in a timeline and animated to create the final animated video. Animation is a painstaking and time consuming process that requires creative thinking and attention to detail.

A basic video may need a single animator, while more complex project will require 3-10 or more animators. This applies to basic 2D animation, traditional frame-by-frame animation, and 3D animation. Harnessing the power of multiple animation styles requires bigger teams, higher budgets and more flexible timelines.

The animation, voiceover and sound effects, background music, are then combined to create the final rendered video.

Finally you get your completed video in high quality 4k or HD format. We can provide any video format based on your needs. If your video is destined for TV the final format would be different than if you were creating for online use only. Checkout our portfolio to see some of the videos we’ve recently worked on.

We work with businesses in multiple industries that include healthcare, B2B, nonprofit, startups, manufacturing, real estate, finance, SaaS tech, education, training, promotions, and more.

We use animation styles such as motion design, character animation, whiteboard, live action, and stop motion.