CLIENT FEEDBACK
Extreme under-reporting of sexual assault in Canada. Trauma triggers and survivor fatigue. Multiple access barriers. Legal complexity and jargon fear. Short online attention spans.
We had to convince viewers it’s safe to reach out. Script and pacing had to feel calm, validating, and optional—never directive. Trauma-informed practice improves help-seeking outcomes for survivors.
We highlighted interpreters, virtual consults and zero-cost service within the first 20 seconds. Language is a documented obstacle to justice; legal-aid policies single it out as a priority. We capped run-time at 90 s; videos 1-2 min long lose just 4.9 % of viewers vs. 17 % for 5-10 min clips.
We started with a 1-hour creative strategy meeting with CLAS BC team. Competitive scan of other organizations in the same space. Survivor language audit against trauma-informed guidelines. Drafted from CLAS-approved talking-points.
Chose a warm female narrator with a tone that would appeal to our audience. We used realistic looking characters to better connect with people due to the sensitive nature of the subject.
Inclusive, diverse characters, rounded shapes, soft earth-tones to avoid shock triggers. Settled for animation with subtle motion and body language to make the video relatable with our audience.
We worked with the CLAS BC team to nail down a clear idea for the video before we drew anything, following plain-language advice to start with simple, direct wording. Once the concept was approved, our artist sketched easy-to-follow storyboards so everyone could see how the story would flow.
We then checked each frame inside our studio to be sure the story made sense and used everyday words viewers would recognize. By the time the CLAS BC team saw the storyboard, they already looked close to the final art, which meant fewer changes later.
This disciplined review loop streamlined production, minimized rework, and ultimately delivered stronger, on-brand results for the Stand Informed video.
Once CLAS BC approved the storyboards, we moved on to the final illustrations, following the step-by-step approval flow that keeps most video projects on track. Before creating the final illustrations we sent over several full-colour style frames—snapshots of the finished look—so the team could see exactly how the training video would look.
That early preview let them ask for quick tweaks to colours or details while updates were still fast and inexpensive. We then completed the remaining artwork, staying true to CLAS BC’s palette and fonts so the video lined up with their other materials.Â
